Internet Marketing / 3326 posts found
Marketing Budget: How Much Should Your Team Spend in 2023? [By Industry]
As a marketer, you’re always pitching new ideas to your team. And you’ve also faced a consistent follow-up question, “How much from our marketing budget do we need to execute?” Ultimately, being a successful marketer isn’t just about thinking strategically. It’s also about adhering to a strict budget, achieving new levels of growth, and choosing the most cost-effective options for your company. We’ll explore how you can do these and determine how your budget matches up against competitors. Here’s what we’ll cover: Why You Need a Marketing Budget Inside a Typical Marketing Budget Marketing Budget as a Percentage of Revenue […]
5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays
The holiday season can be a time of year when people are surrounded by family, friends, good food, and traditions. As a manager, you might be excited to get some much-needed rest and relaxation while also wondering how you’ll wrap up end-of-year projects alongside thoughts of celebrations. You don’t want to lose your stride with a few days off, but you might be worried that getting too aggressive about deadlines can leave you seeming like the Grinch. At HubSpot, a company that makes work culture a priority, our people managers are known for creatively and strategically hitting seasonal goals while […]
How to Easily Manage Customer Data Across Multiple Apps
Wouldn’t it be nice if customer data management were easy? Are you longing for a world where your contact’s email, conversion date, and who on your team spoke with them last are readily accessible? If that’s the case, you’re not alone. Managing customer data can get messy, especially if your business uses multiple apps. However, putting your customer data in order is easier than you think, even if it is in a state of chaos. In this post, you’ll learn how to keep your customer data organized, clean, and up-to-date across all your apps. In this post, we’ll cover: What […]
How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data]
Early this year, conversations surrounding an upcoming recession started making headlines. Then, we saw mass layoffs and hiring freezes happening, particularly in the tech world. According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report also suggests that this impact will continue into 2023. In this article, we’ll cover: How the Recession Has Impacted Hiring So Far How the Recession Will Impact Hiring in 2023 Which Roles Remain Popular & Which Ones Have Lower Demand Which Companies and Industries Are […]
Yuga Labs acquires Beeple’s 10KTF game, hints at metaverse integration
Once the acquisition is completed, the company said that Beeple will be hired as an advisor for Yuga Labs.
Nifty News: Nike unveils NFT platform, Steve Jobs’ sandals sell for $200K and more
A one-of-a-kind NFT of the Birkenstocks sandals worn by Apple co-founder Steve Jobs at various times during his life has sold for over $200,000.
Instagram Marketing for Small Businesses: The Complete Guide
Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. Your team needs need to have an Instagram marketing strategy in place to harness the platform’s power. Read this guide to help you tackle the platform. Table of Contents: Why Instagram Marketing Matters for Small Businesses 15 Instagram Marketing Strategies for Small Businesses Getting Started Why Instagram Marketing Matters for Small Businesses In our digital-first world, Instagram is one of the first places people […]
Color Theory 101: A Complete Guide to Color Wheels & Color Schemes
While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers’ attention and enhancing your article or report. Knowing color theory and design can help you make content stand out. I know what you might be thinking: “I don’t know how to design awesome visuals. I’m not creative.” Neither am I, yet I found a strength in data visualization at HubSpot, where I’ve spent most of my days creating infographics and other visuals for blog posts. Consider this your […]
3 Important Google Updates to Understand — Whiteboard Friday
With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you three of the most important types of search engine updates that can affect your SEO strategies. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, everyone. I’m Lily Ray, and today I’m going to be talking about a few different types of Google updates. Helpful content update So we’re going to start with the helpful content update, which was announced and rolled out in August of 2022. The helpful content update introduced a […]
Nifty News: Celebs lose big on BAYC, Meghan and Harry building a metaverse and more.
Celebrities are facing huge losses on their Bored Apes bought during the NFT peak, but big names like Sony and Adidas are pushing further into the industry.