Internet Marketing / 3018 posts found
The Age of the Connected Customer
Growing a business has never been easy. But these days, it feels impossible. Companies are trying to predict growth in an unpredictable macro environment. The economy is down, the market is volatile, socio-political issues are raging, and the dust is still settling on hybrid work. Every week, there’s a new twist or turn. In case navigating all this uncertainty isn’t hard enough, companies are dealing with another major shift. Over the past year, the strategies that businesses rely on to attract, engage, and delight customers have started to break. It’s harder to generate demand, drive leads, reach prospects, and meet […]
29 Companies With Really Catchy Slogans & Brand Taglines
Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — which is exactly what slogans and taglines do. That’s why we have a lot of respect for the brands that have done it right. These are the companies that have figured out how to convey their value propositions to their buyer personas in just one, […]
The B2B SaaS Sales Funnel: How Your Brand Can Optimize It to Boost Conversions
An effective B2B SaaS sales funnel is critical for your brand to drive conversions. But 68% of companies say they haven’t attempted to evaluate the impact of their sales funnel and 79% say that marketing leads are never converted. The result is a growing need for in-depth sales funnel optimization: Companies need to consider how current funnels are performing, where they need to improve, and what steps they can take to achieve this goal. In this piece, we’ll dig into B2B SaaS sales funnel basics and explore five ways your brand can optimize this approach. While the stages of the […]
How to Network Effectively: 10 Tips You Can Start Using Today
“Networking” is a buzzword that many of us have a serious love/hate relationship with. Whether you’re trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. This guide will help you navigate those uncomfortable face-to-face networking situations, so the next time you step into a room of potential connections, you’ll feel ready to dive right into relationship-building conversations. Network before job searching. Come prepared with a clear goal in mind. Have some conversation starters ready. Introduce yourself to someone more experienced. Ask people […]
Crypto Twitter shares security concerns regarding Meta’s recent NFT integration news
Meta recently announced its latest NFT feature will allow users to connect their digital wallets to Instagram and Facebook.
Ticketmaster selects Flow blockchain for minting NFT event tickets
Customers will receive an NFT on top of a regular ticket purchase for select events.
10 Ways to Monetize a Podcast (+ Examples)
82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022. This means that all marketers, from those just getting started to those with established shows, are likely looking for ways to monetize their content. In this post, we’ll cover 10 strategies that will help you monetize your podcasts and achieve high ROI. How to Monetize a Podcast 1. Find sponsorship deals. Finding sponsorship deals involves finding brands or businesses that want to take advantage of your listenership and giving them space and time to run an ad on your show. […]
8 Steps to Launching an Online Learning Academy Your Customers Will Love
73% of people say customer experience impacts their purchasing decisions. Which means, nowadays, companies are looking for fresh ways to keep their customers happy. Many companies are doing this by launching customer education programs and online learning academies that give their customers access to resources, blog posts, webinars, knowledge centers, and certification courses that help them learn about their product, troubleshoot problems, and ultimately realize product value. The HubSpot Academy is an excellent example of this. Launched in 2012 as a way to help its customers learn and apply new marketing skills to grow their business, The HubSpot Academy has evolved into the […]
The Top 5 Soft Skills SEOs Should Develop
When it comes to SEO, especially technical SEO, we often talk about the importance of hard skills. And while there’s no doubt that vlookup and regex can be your best friends, there are some essential soft skills to learn that will help you excel in your role and progress in your career. But first, let’s look at the definition of what we actually mean by soft skills. What are soft skills? Soft skills are abilities that allow a person to communicate and work with others effectively and harmoniously. Whether you’re a content or technical SEO, in-house or agency, your soft […]
9 SMART Social Media Marketing Goals For You to Set in 2022
Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Statistics tell the tale of social impact: 77 percent of social media marketers say that their efforts have been somewhat to very effective in 2022, 79 percent of companies are buying ad space on Facebook and the same number plan to keep investing in Twitter Spaces. Ready to take your social media marketing to the next level? Here are nine goals to […]