Internet Marketing / 3303 posts found
A Crisis of Disconnection: Three Workplace Trends Slowing Business Growth [New Data]
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. It’s no secret that reaching customers has become more challenging in recent years. Interested in going a few steps further to develop meaningful, lasting relationships? That’s an even taller order. To sustain business growth during trying times, many of us are realizing we need to reimagine how we attract, engage, and delight the communities we serve. Until recently, it’s been equally tricky to […]
Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data]
Over the last 18 months, the creator economy has been all the rage — and it’s proven to be incredibly lucrative. In fact, as of 2022, the creator economy’s market size is estimated at $104.2 billion. The creator economy is made up of bloggers, podcasters, YouTubers, newsletter writers, TikTok and Instagram influencers, and others who are trying to build real businesses by creating and distributing valuable and entertaining content. Think of these content creators as little media companies. Many of these content creators work with bigger brands rather than sell their own products or services. If you’re a marketer whose interested in […]
Worldwide Webb founder explains the role interoperability will play in Web3
NFT Steez chats with Worldwide Webb founder Thomas Webb to discuss the future impact of interoperability in Web3 and the metaverse.
Solana TVL drops by almost one-third as FTX turmoil rocks ecosystem: Finance Redefined
The DeFi market faced the heat of the FTX turmoil as well with the majority of tokens and projects registering a blood bath over the past week.
FTX customers attempt roundabout ways to withdraw their funds in Bahamas
From buying Bahamas-based NFTs to offering bounties to FTX employees, users with balances stuck in FTX are trying whatever they can to withdraw their money.
FTX contagion victim Deepak.eth puts NFT collection up for sale
Deepak.eth, the founder of the blockchain infrastructure Chain, listed their NFT collection for sale on OpenSea starting at 8,000 ETH.
The Authoritative Content Funnel — Whiteboard Friday
In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building authority, as well as the types of content that fit into each one. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everyone. My name is Amanda Milligan. I am the Head of Marketing at Stacker Studio, and I am here to talk about something that I made up that I hope is very useful to you all. It is the authoritative content funnel. So […]
8 Holiday Giveaway Ideas To Boost Revenue
The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You’re in luck if you need fresh ideas for your holiday giveaways. I’ve put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue. 8 Holiday Giveaway Ideas to Drive Sales and Delight Customers Promotion-A-Day Giveaways Host Giveaways on Your Website Buy-1-Get-1 Free Free Gift Cards With a Purchase Social Media Contests Refer-A-Friend Offer a Chance to Relax Run a Photo Contest 8 Holiday Giveaway Ideas To Drive Sales, and Delight Customers Here are a few […]
Multicultural Marketing: What It Is and How to Do It The Right Way [According to Experts]
Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western culture that surrounded me outside the house, which prioritizes the needs and desires of the individual and emphasizes extracurricular activities. Needless to say, these two cultures clashed, and I spent the early part of my childhood confused about my identity. My parents taught me certain values and principles to help guide me through life, just like their parents did, but […]
The 7 Best Practices for Building Fantastic Lead-Capture Forms
So you’ve created the perfect offer and built a web page to promote it. You now need a lead-capture form to collect information. So, what is a lead capture form? In this post, you’ll learn the benefits of lead capture forms, as well as seven best practices that will help you attract prospects. This guide includes the following: What is a lead-capture form? Seven Best Practices for Building Lead Capture Forms A lead-capture form helps you generate prospects who download resources from your landing page. These forms are common when promoting ebooks, case studies, research reports, and webinars. Customers see a […]