Internet Marketing / 3017 posts found
How to Use the Goal Seek Excel Function (With Pictures)
Goal-seeking helps you calculate backwards from an end goal. It’s a powerful way to understand how you should best allocate resources. If you use Excel to evaluate data, here’s how to plan ahead with the Goal Seek Excel function. To use the Goal Seek function in Excel: Let’s run through that with a simple example. I want to bring in 130 new customers. But I don’t know how many visits I’ll need to reach my goal. Before doing the Goal Seek analysis, I organize my data to find the average MoM visit-to-customer percentage. Step 1: Select the cell with the […]
UX vs. UI: What’s the Difference?
UX and UI are two terms that are often mentioned in the same sentence, but that doesn’t mean they are interchangeable. UX and UI are so often conflated that you could come across a job posting for a UX Designer where the job description mistakenly outlines the responsibilities of a UI Designer and vice versa. Although UX and UI are distinct practices, they overlap and complement each other. For this reason, it can be confusing to understand what makes them different and how they work together to create a great product. UX and UI are two disciplines that work […]
Flexible Schedules: The Pros, Cons, & Surprising Outcomes
I’m willing to bet we’ve all felt stifled by the rigid 9-to-5 work schedule — especially on our productivity both in and out of the office. For many workers, a flexible schedule is the answer. This types of schedule allows you to work when you’re most productive and gives you the autonomy you need to create an ideal work-life balance, however that looks to you. Here, we’ll cover what a flexible work schedule looks like and explore its pros. cons, and surprising outcomes. It’s important to remember that flex hours doesn’t equate to less hours. In fact, as you’ll read […]
Why It’s Getting Harder to Rank for Some Commercial Keywords (+ What You Can Do About It)
Our inbound lead generation is highly dependent upon SEO — it’s how we get more than 70% of our leads. So, naturally, we got a tad nervous when we saw some of our top commercial landing pages dipping out of top-five positions for their targeted search terms. When we took to the SERPs to investigate who was unseating us, we discovered something equal parts unsettling and interesting: Our high-value, commercial-intent landing pages weren’t being displaced by competitors. They were being ousted by business directories and “listicles” that rank or compare multiple companies. In fact, an evaluation of seven of our […]
How to Start a Podcast on Spotify for Free
If you’re reading this, you’ve likely found a topic you could talk about for hours — and now you’re ready to launch a podcast. The good news: Spotify is becoming a go-to destination for podcasts. In 2021, Spotify listeners spent 78% more time listening to podcasts than the year before. Even better news: it’s relatively easy to start a podcast on Spotify — no fancy equipment or advanced skills required. Here, we’ll cover everything you need to know about podcasting on Spotify, and how to upload your next episode to the platform. How to Meet Spotify’s Podcast Requirements The first […]
Best 12 Finance Podcasts To Get Your Money Right in 2022
If you’re looking for some great finance podcasts to listen to in 2022, you’ve come to the right place. In this article, we will share with you a list of the best finance podcasts available. Whether you’re just getting started in your financial journey or you’re looking for some new tips and tricks, these podcasts will help you out. Best for Learning About The Economy: Planet Money NPR’s Planet Money describes itself as a show where listeners can learn about the economy from a friend – at a bar. While the economy may seem like a boring topic to many, […]
9 Common Mistakes Marketers Make on TikTok & How to Avoid Them
Are you finally giving TikTok a shot? If you’re new to the app, there are a few mistakes you’ll want to avoid at all costs. While some can apply to any social media platform, most are specific to TikTok and its audience. 1. You’re not joining trends. When I think of TikTok, trending sounds and challenges immediately come to mind. That’s what the platform’s known for, after all. In fact, many see TikTok as the fun, unfiltered, uninhibited friend to the more uptight, polished Instagram. With this in mind, succeeding on the platform does mean using special effects, dubbing trending […]
Is the Potential Recession Already Impacting Consumer Spending Habits? [New Data + Takeaways for Marketers]
If you’ve watched the news recently, it seems that the possibility of a recession has captured everyone’s attention. Americans have already seen signs like the inflation of rent, gas prices, groceries, and other necessities that pre-existing wages can’t meet. But, still, some experts say that we could still avert a recession – and if we don’t – a recession might not last as long as 2008’s. With all these changes and newsbites in mind, business decision-makers might wonder how their potential customers are reacting. And, if their spending habits could be changing in the near future as a result? While […]
The 5 Best Cities for Black Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. White-owned businesses receive an average of $18,500 in outside equity at funding, compared to just $500 for Black-owned businesses. On top of that, it can also be challenging for Black entrepreneurs to find mentorship, resources, and even community with other business owners with their shared experiences. Thankfully, there are […]
Inflation-Based Price Changes? Here’s How & How Not to Address it in Your Messaging
Inflation has been a big topic of conversation in recent months, with the cost of just about everything going up. From gas to groceries to household goods. As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes 1. Be truthful. A 2022 survey by Gartner revealed that nearly 40% of consumers want detailed and honest explanations for price hikes. Specifically, they want clarity – no jargon, blame, or redirection. In recent years, consumers have […]