Internet Marketing / 3303 posts found
10 Form Conversion Optimization Tips to Generate Better Leads
So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads. Where you place your forms, how they’re designed, and the language in your call-to-action all shape your visitor experience. Get these elements right, and you can grow your lists. This post explores how you can optimize your forms to gather high-quality leads. You’ll learn the following: What is form conversion? 10 Tips to Optimize Form Conversion Getting Started with Form Conversion A “good” conversion rate falls between 2% to 5%, according to CRO platform company Adoric. However, Hubspot […]
How to Create Your First Web Form (Tutorial)
Forms are often an integral part of a buyer’s journey, and most companies already use web forms as part of their marketing strategy. In fact, 74% of companies use web forms for lead generation, and 49.7% say their online forms are their highest converting lead generation tool. Forms can vary greatly in purpose — you might use a form to get more sign-ups to your email newsletter, collect email addresses to send coupons and special offers, create gated content for viewers, or allow leads to sign-up for free versions of your product. Ultimately, a form is often the fastest and […]
How to Determine Your A/B Testing Sample Size & Time Frame
Do you remember your first A/B test you ran? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job. There were some aspects of A/B testing I still remembered — for instance, I knew you need a big enough sample size to run the test on, and you need to run the test long enough to get statistically significant results. But … that’s pretty much it. I wasn’t sure how big was “big enough” for sample sizes and how long was […]
Best 10 Virtual Event Platforms To Host Your Next Event
Are you planning a virtual event and not sure which platform to use? From large platforms like Hopin to smaller, more niche platforms, we’ve got you covered. Check out our list of the 10 best platforms to host your next virtual event. What is a virtual event platform? Key Features to Look For in a Virtual Event Platform Best Virtual Event Platforms You might be wondering, is a virtual event platform the same as a video conferencing platform like Zoom? Technically no. Although both tools will have features that intersect, they are designed for different purposes. A virtual event platform […]
The Job Search Process: 10 Tips on How to Land Your Dream Job (+3 Resume Examples)
The job search process can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track. In this post, you’ll learn the essential steps for an organized job search and tips to help you land your dream gig. Let’s get started. Table of Contents 10 Important Steps in the Job Search Process 10 Job Search Tips 3 Resume Examples Tailored to Different Niches Starting Your Job Search 10 Essential Steps for Your Job Search Process Without a roadmap, finding a new […]
Announcing the Keyword Research Certification: Create a Personalized Keyword Strategy
The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of course! Keyword research is a fundamental aspect of any SEO strategy, so it’s important to know why you should do it, and how you should go about it. The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products. Too many people bypass this crucial planning step because keyword research takes time, and why spend the time when […]
10 YouTube Trends to Leverage in 2022 [Data + Expert Tips]
In 2020, I looked up more recipes than I ever have. Mostly Italian if you’re wondering. I also spent a lot of time watching videos on YouTube, letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. Most consumers were doing the same thing. So, what should marketers expect on YouTube in 2021? Read on and find out. Consumers want videos that reflect their daily life. If 2020 showed marketers anything, it was the necessity for agility and authenticity. Every marketer had to shift their priorities and deliver marketing collateral that reflected the […]
How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter to Them
Whether you’re creating a new content campaign, launching a YouTube series, or revising your social strategy, you’re going to be asked the same question by leadership before getting their support: “How will this impact our company’s bottom line?” That can be a difficult question to answer — which is why it’s critical you know your key performance indicators (KPIs) to: a) measure the success of your program, and b) receive executive buy-in — which is typically a prerequisite for getting the budget and resources you need to successfully launch any new paid marketing program. There are so many different KPIs any […]
The 7-Day Quick Start Guide to SEO + Cheat Sheet
We all start somewhere. For you, it’s your very first day of SEO. Or, more precisely—for the sake of this guide—your first seven days of SEO. If you do any kind of web marketing, you know that business and website owners frequently ask for SEO advice. Answering can be difficult because, short of hiring a professional, it’s hard to explain to absolute beginners where to start. For example, what do you tell the small manufacturing business owner who wants to learn the SEO ropes but doesn’t have a year or two to master the finer details? The best answer has […]
The Great Resignation: How It’s Changing Hiring for Companies and Job Prospects [+ Expert Insight]
The U.S. Bureau of Labor Statistics says that over 47 million Americans quit their jobs in 2021 — this is what’s now known as The Great Resignation. As there has been a significant increase in the number of vacant positions and the number of workers who have left their position, it makes sense that hiring priorities may have changed. In this post, we’ll discuss The Great Resignation’s impact on hiring with insight from marketing decision-makers and expert HubSpot recruiters. Has The Great Resignation Impacted Recruiting? Gabby Reynoso, a Marketing Recruiter, says, “What the great resignation has done is highlight the importance […]