Internet Marketing / 2944 posts found
2022 Email Marketing Benchmarks [HubSpot Data]
Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn’t always straightforward. Technology and consumers change, and keeping up can be challenging. However, the challenge is worth it. 47.5% of marketers said their email marketing strategy was very effective toward reaching their business goals, while 47.2% said it was only somewhat effective. Only 2.7% said it was somewhat ineffective, and less than 1% said it was very ineffective. Now that you know a sound email marketing strategy can […]
4 Personalization Trends in Marketing [2022 Data]
A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. Nearly 80% are also more likely to refer their family and friends to these companies. As we know, personalization is the name of the game in customer experience nowadays. In this post, we’ll dive into key personalization trends you should know in 2022. Demand for personalization is increasing. According to Twilio’s 2022 State of Personalization Report, 62% of consumers say a brand will lose their loyalty if they deliver an un-personalized experience, up nearly 20% from 2021. Another […]
9 Marketing Automation Mistakes You Can’t Afford to Make
According to a 2021 HubSpot Blog Marketing Trends Report, 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. In this post, we’ll discuss them and alternatives that solve these challenges. 1. You have dirty data. In a 2021 state of marketing automation report, 58% of B2B professionals say the number one tactic that most amplifies the success of their marketing automation tool is quality data. Dirty data can cost brands not only money but […]
6 Nonprofit Marketing Trends that All Marketers Should Know About [HubSpot Data]
Marketing your nonprofit can be challenging. Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the brand awareness you’re looking for. Nonprofit Trends to Watch in 2022 1. Collect donations on social media platforms with native donation features. TikTok has grown in popularity for nonprofits in reaching audiences and collecting donations. In fact, almost 75,000 donations were made within the app in support […]
Twitter Power Users: What They Are & How to Become One
Twitter has more than 192 million daily active users — a number that is projected to continue growing over the coming years. However, that the platform has millions of users doesn’t guarantee that you’ll become a Twitter power user or that you’ll get thousands of followers, even if you tweet regularly. Gaining followers and engagement on Twitter is easier said than done. Despite your best efforts, it can seem like you’re screaming into a void. Nevertheless, the good news is that it’s possible to grow a following and become a power user on Twitter. In this article, we’ll consider what […]
9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond
“Your next business idea, delivered weekly.” That’s our job over at Trends. And, when we say “business ideas,” we’re not just talking about businesses you can start. We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. While you’ve likely learned about some of the latest consumer trends to watch in the State of Consumer Trends Report, we wanted to dive even deeper into the future business trends we plan to follow in the coming months. Take a look at the following nine trends […]
The 5 Best Ebook Formats for Marketers [Free Templates]
You may just be getting started with ebook creation as a marketing tool or reconsidering the role of ebooks in your existing content strategy. Regardless of where you are in the process, you’re likely asking yourself an important question: What are the best ebook formats for your marketing library? This is a valid question because the ebook format you choose will determine the success of your efforts. Here, we’ll cover all ebook formats and how to choose the best one for your project. We’ll also explain how HubSpot’s ebook templates can help you achieve your marketing team’s lead generation goals. […]
The Ultimate Guide to Google Ads [Examples]
If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 2.9 billion unique monthly visitors and 5 billion daily interactions. Somewhere like Google. Google Ads was launched just two years after what has become the most popular website in the world: Google.com. The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads. Given Google’s expansive reach, chances are you’ve seen (and probably clicked on) a Google ad, and […]
How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]
When most people think of hyperlinks, they think of connecting two different web pages — such as a blog and landing page — together. But that’s not all hyperlinks can do, they can link to jump to a specific part of a page as well. So remember that really exhaustive glossary you put together on industry terms your audience should know? Now, when you refer to something you said elsewhere in that article, you can actually link to it — making it much easier for your audience to figure out what the heck you’re talking about. Want to see what […]
3 Easy Steps to Create Your Facebook Vanity URL [+ Tips]
With over 1 billion monthly active users, Facebook is a powerful network to tap into to expand the online footprint of your business. Once you have your Page, the first step of Facebook marketing is to get a username, which will create your vanity URL. Discover how to create one and the benefits of having a customized URL. Choosing a username is totally optional, but it adds an extra level of professionalism and gives you a shorter, more memorable web address for your business page. How to Create Your Facebook Vanity URL 1. Visit Facebook.com and head to your business […]