Internet Marketing / 3017 posts found
Moneyball is the Future of SEO — Whiteboard Friday
Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to pre-order the video bundle! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. Will Critchlow here, CEO at SearchPilot. I want to start today by talking about the NBA in 2001. This is what the shot […]
How to Promote Your YouTube Channel [+ Tips from HubSpot’s YouTube Team]
In the early days of YouTube, there weren’t a whole lot of YouTubers or brands creating content on the platform, so it was much easier for content creators to stand out. Fast forward to 2022, and there are now roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every minute. With that in mind, you’re probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost? Fortunately, there are many tools, tips, and tricks you can use to promote your YouTube channel without […]
Twitter Topics: How to Use It & What Marketers Need to Know
Twitter Topics makes it easier for Twitter users to sift through the roughly half billion tweets published daily and find content related to their interests. As a marketer, Twitter Topics can help you stay focused on audiences in your industry that fit your customer profile and join in on conversations that make the most sense for you to join. In this post, we’ll discuss everything you need to know about the platform’s native feature, including: What is Twitter Topics? How to Use Twitter Topics Four Ways Marketers Can Leverage Twitter Topics With Twitter Topics, you can follow topics as well […]
Brand Refresh vs Rebrand: Which is Best for You? [+Checklist]
Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had undergone rebrands or refreshes. For example, Apple is an excellent example of successful rebranding. In the early 1990s, Apple was slowly dropping out of the computer market. Apple updated its iconic logo from the dated rainbow to a sleeker, monochrome look to signal the change in its brand image. Of course, that wasn’t the only change, but it did mark the beginning of a new era for Apple. Today, they’re one […]
21 Examples of Successful Co-Branding Partnerships (And Why They’re So Effective)
Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant about that co-branded product: It’s a fun way to marry two classic brands into one delicious experience for fans of baking and chocolate alike. In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break […]
The 15 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio
Whether you’re a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs. But crafting a good digital portfolio can feel like a daunting task, especially when you aren’t even sure which website you should use to create one. Here, we’ve created a list of the best portfolio websites for designers, freelancers, and photographers to ensure you can showcase your best work in any industry. Examples of your work one could display in an online portfolio include: Photographs Writing samples Case studies Spreadsheets Lesson plans What you include in your […]
The Ultimate Guide to Talent Management [Strategy + Best Practices]
Ever wonder what sets successful businesses apart from those organizations that struggle year after year? The product or service, pricing, industry, market share, and a thousand other factors can impact business success. However, there is one area that if they don’t get right, they’ll never flourish as an organization. Hiring and retaining quality employees. You may believe that your customers are the most important aspect of your business, but who is serving your customers? Without a top-notch staff, your product won’t make it to market, and you won’t have any customers to serve. With high turnover rates across industries, employers […]
How to Use Chrome to View a Website as Googlebot
Introduction to Googlebot spoofing In this article, I’ll describe how and why to use Google Chrome (or Chrome Canary) to view a website as Googlebot. We’ll set up a web browser specifically for Googlebot browsing. Using a user-agent browser extension is often close enough for SEO audits, but extra steps are needed to get as close as possible to emulating Googlebot. Skip to “How to set up your Googlebot browser”. Why should I view a website as Googlebot? For many years, us technical SEOs had it easy when auditing websites, with HTML and CSS being web design’s cornerstone languages. JavaScript […]
16 Educational Podcasts for BIPOC Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Podcasts are an excellent way for entrepreneurs to gain inspiration and actionable career advice. However, entrepreneurs in minority communities searching for podcasts for and about people with similar experiences and identities to themselves may have a hard time doing so. In this post, we’ve compiled a list […]
What Marketing Myopia Is & Why Every Brand Should Avoid It [+Examples]
Most businesses want to grow and be successful, but what they often don’t realize is that success doesn’t happen overnight. It takes hard work, dedication, and a clear vision of what you want your business to become. One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia. In this article, we will discuss what marketing myopia is, what causes it, how to avoid it, and some examples of businesses that have suffered from it. It often leads to businesses making decisions that are not in the best interests of their customers or that […]