Internet Marketing / 3303 posts found
The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]
In 2022, 51% of B2C marketers plan to increase their marketing budget. The question is where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on. Let’s see what our latest research says about what worked well for B2C marketers this year and where they plan to invest in 2022. 1. Short-form video will be a priority. Short-form […]
Instagram and TikTok Resumes: Are Marketing Managers Watching Them?
Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to “continue expanding and enhancing TikTok as a new channel for recruitment and job discovery,” according to a news release. The New York Times calls TikTok the new search engine for Gen Z, so it makes sense that Gen Z users could also search for employment opportunities on the app. It also makes sense brands looking for young talent may […]
Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush’s VP of Brand Marketing
Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business. In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Creating a powerful SEO strategy requires consistent testing and iteration. Over time, certain metrics can help you identify which areas of your strategy are working — and which aren’t. It can be difficult, however, to determine which SEO metrics actually matter. To truly evaluate the success of your SEO, what should you pay attention to? Organic traffic? Leads? Keyword rankings? Conversions? […]
The HubSpot Blog’s 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers
If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. That also means consumer attitudes and preferences are changing just as quickly. And, it’s up to brands to keep up. So, how can you succeed in a world where the unprecedented has become common? To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on […]
Metrics for Better Keyword Research — Whiteboard Friday
Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans, and today I’m going to be talking to you about metrics, but specifically metrics for keyword research. Now I think this is a very […]
How to Increase Email Sign-ups With Better Forms (+Examples)
In the last 12 months, 77% of marketers have seen an increase in email engagement. Cold prospects get to know and trust you, while you stay top of mind (or top of inbox). However, your team needs to drive signups to reap the benefits. That all starts with your sign-up form. Better email sign-up forms can help grow your lists, increasing your brand’s engagement. See these email newsletter sign-up form examples for inspiration. Table of Contents What Is an Email Sign-up Form? Ways to Increase Subscribers for Your Email List Email Sign-up Form Best Practices Great Email Newsletter Sign-up Form […]
10 Creator Economy Startups Marketers Should Know
As the creator economy continues to expand, so do the needs of content creators. Whether it’s crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side of content creation easier for digital creatives. From marketplaces to website building tools to fresh opportunities to connect with followers — let’s explore several of the creator economy startups that are game-changers for content creators. 10 Startups Contributing to the Creator Economy Huddles Ko-fi Fanhouse […]
How to Create a Social Media Report [Free Template]
Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. However, if you’re using social media as a tool for organic exposure and brand awareness, rather than just a channel for paid ads, it can be difficult to track the success of your efforts. As any social media manager knows, successful implementation of a social media strategy is contingent on countless factors — and all companies prioritize different channels, metrics, and criteria for success. For example, […]
How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we’ll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. […]
How to Promote Your Business on Facebook
I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny content. But things are a bit more sophisticated in the world of social media nowadays. Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let’s discuss how you can use Facebook to promote your business. 1. […]