Internet Marketing / 3017 posts found
What Is Twitch? How Do Brands Use It?
Like many people, I discovered Twitch through my love for video games,watching YouTubers play and review some of my favorites. Most of the YouTubers I watched promoted their Twitch accounts where they would broadcast live play-throughs, and I eventually started to wonder — what is Twitch? Ultimately, Twitch is a streaming platform, but is there more to it? In this post, we’ll explore what Twitch is and how you might use it to engage with prospects and increase brand awareness. When you visit Twitch, you’ll see a screen very similar to the image below. The homepage is curated based on […]
Facebook Business Manager: How to Use Meta Business Suite in 2022
You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.” If you haven’t heard of it, or if you don’t know much about it, Meta Business Manager is a valuable tool if you have more than one ad account, if you need to track separate clients’ ads or pages and create reports for them, or if your company uses Facebook for different services related to your business. In this post, you’ll learn everything you […]
Why Creating Competitor Link Gaps Is Just as Important as Closing Them
In SEO and digital PR, there is a lot of discussion surrounding how and why brands need to close backlink gaps in order to rank high and be competitive in the SERPs. But what about tackling competitive SEO from the opposite direction by creating link gaps? In this post, I’ll share a framework that we use at JBH to help us create hyper-niche and relevant digital PR campaigns that will earn links on sites where our clients’ competitors aren’t found, and highlight the strategic importance of creating these gaps for SEO success. What are link gaps, and how do we […]
50+ YouTube Stats Every Video Marketer Should Know in 2022
YouTube has experienced explosive growth since it was founded in an office garage in 2005 and has since opened up avenues for brands and content creators alike. Check out these 2022 YouTube stats about the platform’s mobile usage, demographics, subscriber growth, ROI, and history. General Content ROI and Usage Mobile Demographics Subscriber Growth Usage History YouTube Stats Every Video Marketer Should Know in 2022 General YouTube Stats Image Source Over 500 hours of video are uploaded to YouTube every minute. (Statista) Over one billion hours of videos are watched on YouTube every day. “Baby Shark Dance” by Pinkfong Kids’ Songs […]
The Best Video Marketing Channels to Grow Your Brand in 2022
Video marketing isn’t “quick.” On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it’s essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video, it’s hard to know which ones are worth your time. Here, we’ll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Best Channels for Long-Form Video 1. YouTube In the social media sphere, YouTube feels like a steady ship in […]
Going International: 15 SEO Steps for a Successful Expansion
Introduction Expanding your business internationally is an excellent way to grow and scale your company. However, deciding to enter foreign markets involves making several decisions and taking actions that establish your organic presence. This article will guide you through 15 SEO steps to follow that will allow you to conquer new markets successfully. Table of contents: Deciding to go international Domain best practices Content transcreation Technical considerations Off-page best practices Bonus: Different search engines Deciding to go international Globalization has made it easy for almost any business to expand its presence internationally. If you detect a great opportunity or a […]
Back to the Office? Remote and Hybrid Employees Would Rather Quit [Data from 1000 Consumers]
Remember when we used to wake up bright and early and commute to the office five days a week? Thinking back, it feels like a distant memory of a time before Covid-19. But for some workers, the days of rolling out of bed and hopping on a computer from the comfort of home could be coming to an end. With the pandemic winding down, many companies like Apple and Google are going for a hybrid model, asking employees to come in a few days a week. But others, notably Tesla and Goldman Sachs, are requiring workers to come back to the […]
Is it a good time to buy nonfungible tokens? Expert answers
Ahren Posthumus said that it’s indeed a good time to buy but cautioned investors to double-check projects before putting their money into them.
College textbooks get pricier as Pearson wants NFTs to track secondary sales
The academic textbook publisher hopes to capture a portion of secondary market sales of textbooks by attaching NFTs to its digital titles.
Nansen admits neglecting DeFi plans during the NFT craze
Nansen has registered over 130 million addresses and has grown 30% despite the crypto downturn in 2022.