Internet Marketing / 2944 posts found
The Social Media Content Calendar Template Every Marketer Needs [Free Template]
Have you been on a time crunch to create social media content? Most of us have and it’s a stressful position to be in. Creating content in the moment it needs to be published is less than ideal for more reasons than you may realize. Not only is your content less likely to meet the needs of your audience, but you’ll also miss out on the creative social topics and events that can be planned for in advance. In this guide, you’ll get the best social media content calendar template and a step-by-step guide explaining how to use it. Use […]
How to Create a Great Social Media Strategy Plan in 2022
Many businesses find creating a social media strategy overwhelming. There are so many networks available, and they’re constantly adding new features to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, it’s even harder. But the fact is that your success depends on having a sensible and straightforward strategy that fits your resources and goals. By the end of this guide, you’ll know how to develop a social media strategy that will drive traffic and quell that overwhelming feeling you get whenever you open Instagram or Twitter. Your social […]
32 of the Best Office Pranks & Practical Jokes to Use at Work
We asked our friends and combed the internet for examples of some of the funniest office pranks, and pulled together this list virtual April Fool’s pranks and in office pranks to serve as inspiration for your own. Every company has a story about that funny office prank of yore. Whether you’re doing some early April Fool’s Day research, or just feeling a little tricksy, it’s time to get a prank of your own in the books. Here are some ideas. Remote Pranks for Virtual Teams The above pranks are awesome, but what about pranks that are inclusive for remote employees […]
Ready for S’more? The MozCon 2022 Day Two Recap
Day two of Camp MozCon was everything we expected it to be: more networking, more marshmallows, and more brilliant presentations from the top minds in the industry. Speakers covered the SEO gamut — from research and content creation, to e-commerce, and more! Not only were the presentations chock-full of insights, but the storytelling had us feeling as though we were all sitting around the campfire. Everyone was dialed in and ready to turn insights into actions. More Than Pageviews: Evaluating Content Success & Correcting Content Failure — Dana DiTomaso Dana started the day by making us think: what is the […]
A Comprehensive Guide to Local SEO in 2022
Local search is powerful for small businesses: 46% of all Google searches are looking for local information. If your business isn’t optimized for local search, you could miss out on potential customers ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant. To help you optimize your business for local SEO, we’ve created a comprehensive guide covering local SEO tips and tools. By the end of the guide, you’ll have a firm understanding on how to optimize your business to reach potential consumers who use local search to choose which […]
How to Increase Your Instagram Engagement Rate in 2022
With the potential to increase your brand awareness and build a reputable brand being so high on Instagram, understanding how to use it is essential. While there are various ways to market yourself or your business on Instagram, it’s impossible to do so without first understanding your Instagram engagement rate. Discover below ways to increase your engagement rate and the industry benchmarks to measure yourself against. What is an Instagram engagement rate? Why does your Instagram engagement rate matter? What is the average Instagram engagement rate? How To Calculate Your Engagement Rate On Instagram How to Increase Your Instagram Engagement […]
Calculating Correlation in Excel: Your How-To Guide
Microsoft Excel lets you do more than simply create spreadsheets — you can also use the software to calculate key functions, such as the relationship between two variables. Known as the correlation coefficient, this metric is useful for measuring the impact of one operation on another to inform business operations. Not confident in your Excel skills? No problem. Here’s how to calculate — and understand — the correlation coefficient in Excel. A correlation coefficient of +1 indicates a “perfect positive correlation”, which means that as variable X increases, variable Y increases at the same rate. A correlation value of -1, […]
Welcome, Happy Campers! The MozCon 2022 Day One Recap
Today, after three years, we gathered some of our best friends in the industry to kick off the biggest SEO party of the year in Seattle. That’s right, Camp MozCon is back in all of its real-life glory and we could not be more excited! Cue all of the fist bumps, Roger selfies, and snacks, because we are back in action! It wouldn’t be MozCon without the top minds in the industry sharing their findings, and we were not disappointed yesterday. They really brought the heat to the campfire. SERP Strategies — Andy Crestodina Andy is always a fan favorite […]
How to Highlight Duplicates in Google Sheets [Step-by-Step]
Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google Sheets may be relevant and necessary, or it could be a frustrating distraction from the primary purpose of spreadsheet efforts. The potential problem raises a good question: How do you highlight duplicates in Google Sheets? We’ve got you covered with a step-by-step look at how to highlight duplicates in Google Sheets, complete with images to make sure you’re on the right track when it comes to de-duplicating your data. […]
A Quick Guide to Nonprofit Website Redesigns [+Best Practices]
It’s hard to overstate the importance of having a quality website for nonprofit organizations. All of an organization’s outreach, marketing, and ads need to drive an audience to take action like donating, finding out about services, or signing up for information. An effective website allows these actions to happen quickly and seamlessly, making the path to conversion for any of these actions feel effortless. On the other hand, subpar websites actually distract audiences from the goals you want them to accomplish, confusing visitors with navigation that obscures the most relevant information or overloading them with too many calls-to-action. As digital […]