Internet Marketing / 3120 posts found
Is the Potential Recession Already Impacting Consumer Spending Habits? [New Data + Takeaways for Marketers]
If you’ve watched the news recently, it seems that the possibility of a recession has captured everyone’s attention. Americans have already seen signs like the inflation of rent, gas prices, groceries, and other necessities that pre-existing wages can’t meet. But, still, some experts say that we could still avert a recession – and if we don’t – a recession might not last as long as 2008’s. With all these changes and newsbites in mind, business decision-makers might wonder how their potential customers are reacting. And, if their spending habits could be changing in the near future as a result? While […]
The 5 Best Cities for Black Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. White-owned businesses receive an average of $18,500 in outside equity at funding, compared to just $500 for Black-owned businesses. On top of that, it can also be challenging for Black entrepreneurs to find mentorship, resources, and even community with other business owners with their shared experiences. Thankfully, there are […]
Inflation-Based Price Changes? Here’s How & How Not to Address it in Your Messaging
Inflation has been a big topic of conversation in recent months, with the cost of just about everything going up. From gas to groceries to household goods. As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes 1. Be truthful. A 2022 survey by Gartner revealed that nearly 40% of consumers want detailed and honest explanations for price hikes. Specifically, they want clarity – no jargon, blame, or redirection. In recent years, consumers have […]
Iconic brands including Nike, Gucci have made $260M off NFT sales
Nonfungible tokens give major brands new ways of interacting with their consumers spanning art, fashion and gaming.
Telegram founder suggests ‘NFT-like smart contracts’ to auction usernames
“Imagine how successful Telegram with its 700 million users could be if we put reserved usernames, group and channel links for auction,” the Telegram founder wrote.
How to Find Your Real SEO Competitors — Whiteboard Friday
Competitive research and analysis is a critical component of your SEO strategy. You may have an idea of who your busines competitors are, but your real SEO competitors are the ones who target the same keywords, speak to the same audience, and solve for the same consumer needs. In today’s Whiteboard Friday, Lidia Infante walks you through two approaches to find out who those competitors are. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Fridays. My name is Lidia Infante, and […]
9 Marketing Automation Best Practices
As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Fortunately, I put together nine marketing automation best practices that will keep your company on track to meet its marketing goals, generate leads, and increase revenue. Marketing Automation Best Practices Keep marketing analysis and lead scoring simple. Map your lead flow. Know the buyer’s journey. Create your buyer personas. Create engaging content. Consider email reputability. Effectively capture leads by […]
Hodl until mega yacht: Mintable founder shares crypto journey
Zach Burks said that his goal was to collect ETH and never sell until he can afford a mega yacht.
White hat: I returned most of the stolen Nomad funds and all I got was this silly NFT
Metagame’s founder, who’s behind the NFT offering, said he has no idea whether it’ll actually incentivize hackers to return funds, but it’ll “be cool if it does!”
Uniswap eyes NFT financialization, in talks with lending protocols
In a tweet from the head of NFT product, the exchange is allegedly in contact with several NFT lending protocols to build NFT financialization.