Internet Marketing / 2944 posts found
The Ultimate List of Email Marketing Stats for 2022
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent. If you’re still hesitant, keep reading — we’ve cultivated a list of email marketing statistics for HubSpot to demonstrate just how powerful email can be. Here, you’ll find: Email Marketing Stat Highlights for 2022 General Email Marketing Statistics B2B Email Marketing Statistics Mobile Marketing Statistics B2C Email Marketing Statistics Email Marketing […]
How Web3 Technology Will Impact the Future of Consumer Trends [Expert Insights]
Many years ago, I waited hours in line after a concert to get a coveted Selena Gomez autograph. After she signed my poster, I hung it up in my bedroom, where it felt like my most prized possession. Because, although plenty of other people had Selena’s autograph — no one had this specific one. It was one-of-a-kind. And worth every penny I paid to attend the meet-and-greet. And, although it may not seem like it at first, web3 technology — and how it will ultimately impact consumers — is actually very similar to my experience at the Selena Gomez concert. Here, […]
The Top Video Marketing Tactics Brands are Investing In [+Which Are Losing Steam]
Video marketing is becoming more and more integral to a brand’s success. If you’re a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Fortunately, the HubSpot Blog recently surveyed over 500 marketers across the globe about their video marketing tactics, what seems to be working, and which tactics are worth reconsidering. Most Used Video Marketing Tactics Here is a breakdown of the kinds of videos and platforms marketers are continuing to leverage and why: Short-Form Video In our survey, […]
Coming Soon: The State of Consumer Trends in 2022 & Beyond
It’s almost here… Thanks for your interest in our upcoming Consumer Trends Report and its corresponding blog content. if you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on August 1, 2022, for our full report and a free PDF download. We hope you enjoy what we’ve got in store for you! Worried you’ll forget? Click here or below to set a Google Calendar reminder that will notify you when the report is live. We’ll also send this content out in our Marketing […]
80+ Essential Social Media Marketing Statistics for 2022
Social media is everywhere and over the last two decades, it’s become one of the primary marketing channels. With a solid chunk of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. Here, we’ve compiled a list of essential social media stats to ensure you know where to focus your marketing efforts in 2022 to get the highest ROI. Social Media Marketing Report Statistics Channel-Specific Social Media Statistics Facebook Twitter Instagram LinkedIn YouTube TikTok Reddit Social Media Consulting Services Social Media Marketing Report Statistics […]
6 Internet of Things Marketing Examples You Should Know About
IoT is everywhere nowadays – from the smart devices in our homes to the QR codes we see in commercials nowadays. However, there is still so much untouched terrain with IoT marketing. Here are six IoT marketing examples to inspire you to investigate all the ways you can leverage this technology in your strategy. How does IoT work in marketing? The Internet of Things is the connection of everyday products like cars, alarm clocks, and lights to computing devices via the internet. It allows them to exchange data with each other, providing marketers with more context about their customers’ product […]
Why Your Nonprofit Should Invest in Search Engine Optimization
Every company needs a strong marketing strategy — even nonprofits. However, most nonprofits haven’t considered investing in search engine optimization (SEO), even though it can have one of the highest returns on investment. SEO, specifically for nonprofits, is the process of optimizing your website to increase organic visibility when people search for topics like education, fundraising opportunities, volunteer opportunities, or other aspects that promote your mission. Let’s dive into what SEO is, how it works, and SEO best practices for nonprofits. What is SEO? SEO, which stands for search engine optimization, is the process of driving users to your site […]
How Stacker.com Earned 1M+ Organic Monthly Visits Through Content Syndication [Case Study]
Note: Amanda Milligan collaborated with Stacker’s SEO specialist, Sam Kaye, to create this case study. When a marketer is asked about the value of content syndication, they’ll typically list two main benefits: Increased brand awareness, as you’re reaching a wider audience. Improved engagement, as people can share and comment across multiple versions of the story. But one benefit of content syndication that marketers frequently overlook is the potential to improve a site’s SEO performance. While paid syndication (like press release distribution) can’t carry SEO value, developing strong content that’s appealing to publishers and their readers can generate massive amounts of […]
18 Email Newsletter Examples We Love Getting in Our Inboxes
When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload – trying to parse what’s important is a challenge. Subscribing to the right email newsletter can deliver the information you need. Done well, an email newsletter with a purpose is like a trusted source helping you cut through the clutter. In this blog post, we provide tips and tricks for creating a newsletter that delivers value to subscribers and include examples of exemplary newsletters, explaining what makes them work. The curation serves to up-level the journalistic quality of your content, […]
How to Calculate Your Web Traffic to Increase Website Revenue
You want to know how to calculate website traffic. That’s smart since your website’s value is both the traffic AND the revenue it can bring in. Making sure your site works? Check your web traffic. Reacting to changes in your industry? Your website traffic data can help you see how you’re doing. Measuring web traffic can help you build realistic goals and strategies that lead to increased revenue for your business. To get started, keep reading, or jump to the section you’re looking for. Why measure website traffic? Before You Start Collecting Web Traffic Data How to Calculate Website Traffic […]