Internet Marketing / 3187 posts found
How Much Do Content Creators Make? [Average Salary in 2022]
The creator economy is bustling — so much so, a LinkedIn report found job postings for creators have nearly tripled since 2021. While the demand is there, one important question remains: is the salary keeping pace? Here, we’ll cover the average salary of content creators, what influences the number, and strategies to increase your salary. Table of Contents Content Creator Salary in 2022 What influences the salary of content creators? How to Increase Your Salary as a Content Creator Finding a Job as a Content Creator Content Creator Salary in 2022 The average salary for content creators in 2022 is $44,192 […]
5 Things I Learned About E-A-T by Analyzing 647 Search Results
As a writer at a content marketing agency, I’ve written for a lot of different clients, and almost everything I’ve produced has been intended to rank on Google and encourage website traffic. Here’s the challenge I (and every other marketing writer on the planet) am up against: search competition. No matter what industry you’re in, or target audience you’re speaking to, you’re not alone. You have competition. And if you and your competition both understand the SEO game (which is very much the case for most companies nowadays), then what do you have to fall back on to protect your […]
What is “Quiet Quitting”? And Why It’s Trending on Social Media
Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out? No staying extra hours to finish out a project or volunteering for tasks beyond your assignment workload. This is what Millennials and Gen Z are calling quiet quitting. Learn why it’s trending on social media and how companies should address it. What’s quiet quitting? Quiet quitting is a term that took off on TikTok in a video by content creator Zaiad Khan. @zaidleppelin On quiet quitting #workreform ♬ original sound – ruby In the video, which currently has 3.5 million views, the […]
The Ultimate Guide to Starting A Podcast [Checklist]
Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve got you – starting a podcast is simpler than it seems. I was an avid podcast listener for years before deciding to start my own show in 2018. I took my podcast from idea to launch in 10 days with no audio experience — and if I can do it, you can too. In fact, starting a podcast is easier than ever as the medium has increased in popularity and profitability. Podcasting is a fast-growing medium with 62% of people aged […]
33 Emerging Technology Stats to Know in 2022
Many major emerging technologies in artificial and virtual reality are becoming more accessible, but are they worth investing in? In this post, I’ve gathered TK stats related to emerging technologies and the impacts and potential impacts they can have on marketing and marketers in the near future. Augmented and Virtual Reality For years, researchers have said that virtual reality, which gives viewers an immersive and interactive 360-degree virtual experience, will hold the best opportunities for gaming, entertainment, and academic industries. Experts have also thought that augmented reality, a partially immersive but still interactive experience, will thrive in the world of […]
If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?
Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z’s love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there’s a new generation that is expected to change the marketing landscape even more: Gen Alpha. This generation is the first to be born entirely in the 21st century — in a fully digital world. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. […]
19 Black Influencers To Follow and Learn From
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Zippia found that 67.5% of all content creators and influencers are white. As people look to influencers to find someone like them to take inspiration from, the overwhelming amount of White content creators means that Black consumers likely have a hard time finding what they’re looking for. […]
How to Build Location Pages Humans (and Search Engines) Will Love
Location pages are an important part of multi-location SEO for enterprises and SMBs alike, but they aren’t easy to get right. At best, they should give potential customers zero excuse to choose a competing business. Often, though, they struggle to provide unique value and offer essentially the same information as the home or service pages — but with a different city in the H1 and meta title. This happens because unique content is hard to come by when every location does or sells the same thing. The question isn’t, “How should I go about creating an awesome location page?”, but […]
The Best Story Framework for More Engaging Storytelling [Example]
Even if you’re not a professional storyteller, you can use storytelling frameworks to share more engaging narratives in your content marketing copy. You’ll not only be able to tell your company’s story more effectively to stakeholders, but you’ll be able to write more effective, readable material that converts users into loyal customers. Whether you’re writing for your website, blog, social media profiles, presentations, or online offers, the framework discussed below will help you gain confidence in storytelling and start telling better stories in business and in life. Let’s get started. Why use a storytelling framework? As content strategists, we should […]
What is a Flash Sale in Ecommerce? 6 of Our Favorite Examples
Ecommerce stores use flash sales to boost revenue, generate brand awareness, take advantage of consumers’ “fear of missing out,” and compel shoppers to make impulse purchases. Sound manipulative? Shoppers enjoy the benefit of getting a product they want at an irresitible price. Countless ecommerce retailers use this promotional pricing strategy to generate sales with plenty of success. In this post, you’ll learn everything you need to know about creating profitable flash sales and see examples from real ecommerce brands. To illustrate the effect of a flash sale, let’s take a look at one example. Let’s say an artist who you […]