Internet Marketing / 3120 posts found
Where Can You Go to Learn Local SEO?
Image credit: Fattoria la Maliosa In 2023, I’ll have been studying local SEO for 20 years, and I definitely still won’t know it all. If you’re just entering this fine and spacious field of local search marketing, welcome to what will be a habit of lifelong scholarship. In the next 20 years, you’ll see as many (or more) changes than we’ve witnessed in the nascent decades of this discipline. You’ll study how to lay a feast of options before the local businesses you market, regularly setting out new dishes as new promotional opportunities arise. Your education is what will keep […]
12 Essential YouTube Advertising Statistics for 2022
YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY increase. (Statista, 2022) YouTube ads have the potential reach of 2.56 billion users, or roughly 1 in 3 people on Earth. (Hootsuite, 2022) YouTube ads reach more than three quarters of adults aged 18+, and more than 90% of adults in a total of 14 […]
18 Best B2B Website Examples & How to Design a Great B2B Website
The right B2B website makes all the difference when it comes to converting visitors into buyers. In this post, we’ll share the best B2B website examples we’ve ever seen, then dive into three tips for building your site. By the end, you’ll be able to create a site that drives conversions and keeps buyers coming back. Let’s get started. With a host of great B2B website examples out there, we’ve curated a list of sites that stand out. 1. Blake Envelopes Are envelopes exciting? Not really, but you wouldn’t know it from the Blake Envelope website. The colors are vibrant, […]
Moneyball is the Future of SEO — Whiteboard Friday
Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to pre-order the video bundle! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. Will Critchlow here, CEO at SearchPilot. I want to start today by talking about the NBA in 2001. This is what the shot […]
How to Promote Your YouTube Channel [+ Tips from HubSpot’s YouTube Team]
In the early days of YouTube, there weren’t a whole lot of YouTubers or brands creating content on the platform, so it was much easier for content creators to stand out. Fast forward to 2022, and there are now roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every minute. With that in mind, you’re probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost? Fortunately, there are many tools, tips, and tricks you can use to promote your YouTube channel without […]
Twitter Topics: How to Use It & What Marketers Need to Know
Twitter Topics makes it easier for Twitter users to sift through the roughly half billion tweets published daily and find content related to their interests. As a marketer, Twitter Topics can help you stay focused on audiences in your industry that fit your customer profile and join in on conversations that make the most sense for you to join. In this post, we’ll discuss everything you need to know about the platform’s native feature, including: What is Twitter Topics? How to Use Twitter Topics Four Ways Marketers Can Leverage Twitter Topics With Twitter Topics, you can follow topics as well […]
Brand Refresh vs Rebrand: Which is Best for You? [+Checklist]
Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had undergone rebrands or refreshes. For example, Apple is an excellent example of successful rebranding. In the early 1990s, Apple was slowly dropping out of the computer market. Apple updated its iconic logo from the dated rainbow to a sleeker, monochrome look to signal the change in its brand image. Of course, that wasn’t the only change, but it did mark the beginning of a new era for Apple. Today, they’re one […]
21 Examples of Successful Co-Branding Partnerships (And Why They’re So Effective)
Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant about that co-branded product: It’s a fun way to marry two classic brands into one delicious experience for fans of baking and chocolate alike. In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break […]
The 15 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio
Whether you’re a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs. But crafting a good digital portfolio can feel like a daunting task, especially when you aren’t even sure which website you should use to create one. Here, we’ve created a list of the best portfolio websites for designers, freelancers, and photographers to ensure you can showcase your best work in any industry. Examples of your work one could display in an online portfolio include: Photographs Writing samples Case studies Spreadsheets Lesson plans What you include in your […]
The Ultimate Guide to Talent Management [Strategy + Best Practices]
Ever wonder what sets successful businesses apart from those organizations that struggle year after year? The product or service, pricing, industry, market share, and a thousand other factors can impact business success. However, there is one area that if they don’t get right, they’ll never flourish as an organization. Hiring and retaining quality employees. You may believe that your customers are the most important aspect of your business, but who is serving your customers? Without a top-notch staff, your product won’t make it to market, and you won’t have any customers to serve. With high turnover rates across industries, employers […]