Internet Marketing / 3017 posts found
Square Enix partners with Enjin to launch Final Fantasy VII collectibles
Fans can pre-order Final Fantasy VII’s 25th-anniversary figures at the Square Enix store while the digital collectibles will be available in 2023.
Yuga Labs ‘inappropriately induced’ BAYC investors: Class action
Law firm Scott+Scott alleges that Yuga Labs promoted a chance at huge returns on investment to “unsuspecting investors.”
NFT utility to remedy ticketing dilemmas? Experts weigh in
The biggest pain points in events ticketing could prove to be a flagship use case of blockchain-based nonfungible tokens, according to industry leaders.
GameStop ‘Falling Man’ NFT saga shows people’s power at its finest
While GameStop faced the heat for an insensitive NFT listing, OpenSea had the Falling Man NFT listed on its platform for over two months.
How to Bypass the Toughest Email Spam Filters [Infographic Checklist]
Email is undoubtedly one of the most powerful opportunities for engaging with your leads and customers, and increasing sales. In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI — making it an incredibly effective tool for generating revenue. But nowadays, our consumers are overloaded with emails and often suffer from email fatigue, leading them to delete or ignore most emails they receive. Worse still, that’s if they even receive your email in the first place. Fortunately, the folks at TinyMCE, a rich-text editor often used to craft emails, put together this handy checklist with […]
23 Stats We Gained from Surveying Marketing Leaders [New Data]
A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. In this post, we’ll discuss the insight we gathered from director+ level marketers about their companies marketing strategies and what they will look like in 2022. Read on to learn: Trends Marketing Leaders are Following Marketing Strategies Marketing Leaders Use Challenges Marketing Leaders Face Trends Marketing Leaders are Following 1. The top trends marketing leaders follow are short-form video, experiential marketing, and influencer marketing. 2. The trends marketing leaders […]
9 VR Marketing Examples to Inspire You in 2022
I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing a product or a brand. Consumer and enterprise VR market revenue is expected to reach $6.71 billion by the end of 2022, and $12.9 billion by 2024. Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion dollars between 2021 and 2028. By the end of 2022, it is estimated that […]
How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]
With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group. To help you determine where to meet audiences where they are, we surveyed thousands of US consumers of all generations across to learn about their shopping habits, media consumption, and the latest trends they’re following. While you’ll find even more data in our State of Consumer Trends Report, we wanted to […]
2022 CPL and CAC Benchmarks [HubSpot Research]
As a marketer, you know you have to spend money to make money. This is particularly true when you’re trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers. Most Effective Strategies for Lowering CAC Customer acquisition cost (CAC) is how much a company has to spend to get a new […]
The Top Channels Consumers Use to Learn About Products [New Data]
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. So where do you look next? Are you going straight to their Instagram page, visiting their website, searching for online reviews, or watching a YouTube unboxing video? These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they […]