Internet Marketing / 3017 posts found
How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]
Spongebob and Patrick. Batman and Robin. Tom and Jerry. These iconic dynamic duos simply wouldn’t be the same by themselves, and you can think of SEO and PPC in the same way. You may be thinking, “But, I always thought I needed to spend my money on one or the other!” Well, friend, I’m here to let you in on a little secret: These two, when paired together, provide you with a digital marketing double whammy. A marketing strategy based only on SEO or PPC is truly “putting your eggs in one basket”. Any business that doesn’t diversify the way […]
Podcast Equipment You Need to Take Your Show from Good to Great in 2022
Want to start podcasting, but feel intimidated by the podcast equipment you’ll need? Don’t be! Professional-sounding podcast equipment is more accessible than ever. With 26% of adults listening to podcasts weekly, the production quality of your show is important. In order to build a successful podcast, you need the right tools and services at your disposal. Let’s review the top podcast tools and services to make your production more efficient and professional. Below, we’ll break down the tools and services into four categories: podcast recording equipment, podcast recording software, podcast editing software, and podcast hosting sites. Podcast Equipment To take […]
Instagram Questions: 16 Ways to Boost Story Engagement
Instagram is a powerful channel for businesses to reach a larger audience — in fact, approximately 80% of the platform’s one billion users follow at least one business on Instagram. If your brand is on Instagram, you need to be communicating and engaging with your audience, and Instagram Questions can help you do just that. Introduced in 2018, Questions Sticker found within Instagram stories is a feature that makes it easier than ever to engage with, and receive feedback from, your followers. Here, we’re going to explore 15 creative ways to use Instagram’s Questions Sticker to engage with your followers. […]
The 20 Dominating Web Design Trends for 2022
Experimental navigation, scrolling effects, and kinetic typography are just a few of the web design trends dominating 2022. Check out the full list with examples of the best website designs in 2022 to get inspired to tackle your web design projects this year. One common theme among these trends is motion design. Gary Simon, an experienced UI/UX designer and frontend developer, believes motion design will be everywhere in 2022. To see several examples of websites using scroll-based animations, parallax effects, animated SVGs and more, check out his video: 1. Experimental Navigation What we like: Experimental navigation can help engage and […]
The Best Time to Send an Email [Research]
Here’s a little exercise for you: Check the timestamps on the emails you’ve gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn’t a coincidence, either. While the answer to “What’s the perfect time to send an email to my customers?” isn’t an exact science, there are some key findings we’ve discovered through heavy research, and those times listed above are right in line with what we found. Keep reading to find out the best time to send […]
How Three Companies Grew Revenue With Social Media Shopping Tools [New Data + Case Studies]
Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by “searching on the internet” (58%). And as someone who now purchases the majority of her skincare products from “Swipe Up to Buy” links, I can attest: Social media shopping tools are effective. Here, let’s explore how three companies have grown their revenue using shopping tools from Facebook, Instagram, and TikTok. 1. Facebook Shops and Pink Tag […]
6 Short-Form Video Trends Marketers Should Watch in 2022 [New Data]
Short-form videos are everywhere nowadays. And, now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice. In the HubSpot Blog’s 2022 Marketing Industry Trends Survey, we found that more than half of marketers (51%) who use short-form video plan to increase their investment in 2022. Meanwhile, 38% plan to continue investing the same amount. What’s more? Short-form video has the highest ROI of any social media marketing strategy as 30% of social media marketers plan to invest in it more than any other trend in 2022. So, […]
NFT market worth $231B by 2030? Report projects big growth for sector
Continued adoption of nonfungible tokens across a variety of industries from video gaming, music, art and digital collections could see the sector valued at $231 billion by 2030.
BNB Chain launches DApp platform with ‘Red Alarm’ to warn users about scams
DappBay’s Red Alarm is a contract risk scanning tool that helps users identify high-risk projects to avoid rug pulls and frauds.
34% of gamers want to use crypto in the Metaverse, despite the backlash
According to Globant, 34% of gamers are interested in conducting crypto transactions in the Metaverse, while 16% have purchased NFTs in the past.