Internet Marketing / 3303 posts found
Stop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into product sales. It felt frustrating watching the numbers climb without any real impact. After about three months, I realized that I was chasing a vanity metric (page views) that looked impressive but ultimately did nothing to move the needle. So, I shifted my attention to more meaningful metrics like engagement rate, click-throughs on calls-to-action, and conversion rates from visitors to subscribers/buyers. This required me to tweak the content strategy quite a bit, […]
How to Repurpose Your Content With AI — Whiteboard Friday
Have you ever found the idea of repurposing content overwhelming? Maybe you just don’t know where to start when it comes to reaching new audiences with your existing content. In this episode of Whiteboard Friday, Caitlin walks us through how AI can help get you over that creative block and get started.
Everything You Need to Know About the Principles and Types of Design
A basic grasp of design principles is useful for any marketer — maybe you’re part of a scrappy DIY team and need to do your own design, or maybe you just want a better understanding of what your in-house design team is up to. I’ve worked with many graphic design teams over the years, and in my experience, understanding some of these predefined tenets of design can improve cross-team communication, because you’ll have a better vocabulary to describe the problem(s) that need to be solved. And if you’re using a tool like Canva to tackle marketing design on your own, […]
Cultural Marketing: What It Is & How to Do It The Right Way [According to Experts]
As a recent Philadelphian, I love that I live in a city teeming with diversity. As a result, many local businesses dabble in cultural marketing to appeal to as many residents as possible and show how inclusive their products and services are. Whether coffee shops like The Monkey & The Elephant host various Black history-themed events or Center City restaurants celebrate the Lunar New Year, Philly has cultural marketing down to a science. And if small mom-and-pop shops in the City of Brotherly Love can do it, so can you! I’ll explain. Table of Contents What is cultural marketing? Why […]
How to Close the Gap Between SEO Recommendation and Execution
Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact.
Meet the Founder Who Raised $6.3M to Literally Make It Rain
While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from thin air. Meet Augustus Doricko, the CEO of Rainmaker — a Southern California startup using drone-based cloud seeding to artificially increase rainfall over drought-stricken farmland. If it sounds like science fiction, that’s because it kind of is. But it’s also very real, very funded, and potentially very important. Here’s what you need to know. Source: The Hustle YouTube What Even Is Cloud Seeding? “Cloud seeding is just changing the amount of water that falls onto the ground,” Doricko […]
Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing
The internet is full of opinions. But if you want to know what people really think — about products, brands, trends, or industries — Reddit is where you’ll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations — whether brands like it or not. As one of the most visited sites in the world, it holds thousands of communities — and the best answers to countless Google searches. With other social platforms going through lots of upheaval, plenty of brands are making decisions about the future of social media. Reddit isn’t usually top-of-mind, and […]
Which Meta Channel’s Best for Social Media Marketing? 1000 Pros Compare Facebook, Instagram & Threads
Meta houses three huge social media platforms, each offering their own benefits and drawbacks. When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics – like audience growth and site traffic – and where they’re re-investing. We’ll dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry. Facebook, Instagram, or Threads: Where Marketers Spend Their Time in 2025 I won’t bury the lede – Instagram is by far the most popular and highest performing Meta platform among marketers we surveyed. In fact, it’s […]
Did HubSpot Really Lose 80% of Blog Traffic? Here’s What Actually Happened — and What It Means for Marketers
Earlier this year, HubSpot went viral — and not exactly in a good way. A few companies posted data suggesting that we had lost 80% of our blog traffic. Overnight, the news was all over X and LinkedIn. As marketers ourselves, we know better than anyone that hot takes drive clicks. But, what actually happened to our traffic? Have we really reached the end of SEO as we know it? And is this really the downfall of HubSpot’s core strategy? As one of the people who built HubSpot’s SEO strategy from the ground up, I’d like to think I can […]
AI with Agency: How Autonomous Agents Solve Business Problems & Improve Customer Experience
When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. Wouldn’t it be great if we had technology that could carry out independent tasks and take work off your plate? Autonomous agents are rapidly becoming a reality, capable of completing tasks for humans ranging from mundane to complex. In 2024, just 1% of software included autonomous agents, but by 2028, that number may rise to 33%. […]