Internet Marketing / 3377 posts found
10 Expert Tips to Improve Lead Quality
Quality leads create more conversions. But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to interest to intent to conversion. Finding quality leads doesn’t happen by accident. To achieve this goal, brands need a lead qualification process that effectively pinpoints key characteristics that make potential customers more likely to become loyal buyers. To help you get started, we’ve got 10 expert tips for improving lead quality. Lead qualification typically takes the form of stock questions that depend on your offering. […]
The 13 Best Abandoned Cart Emails To Win Back Customers
It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend’s birthday. But then, it happened. I had an impulse to purchase everything. The female empowerment mug? The wine tumbler? The pillow that said “Nap Queen”? I wanted it all. I added everything I liked to my cart, but bailed once I realized the total had reached $200. My hesitation to check out triggered abandoned cart emails which attempted to persuade me to make the purchase. Abandoned cart emails are one way to convert lost business and […]
10 Ways to Establish Yourself as an Industry Thought Leader
How do you become a thought leader? It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy. 1. Maintain an Active Business Blog Launching a blog that covers important topics relating to the industry in which you’re selling is perhaps the best way to establish and uphold your image as a thought leader. A well-written blog will make prospects and […]
What is a KPI? How To Choose the Best KPIs for Your Business
The question “what is a KPI?” comes up at many meetings. If you want to scale your company, you might be wondering about KPIs and how they can help your business grow. Reviewing performance through key performance indicators (KPIs), tells your team when you’ve met the mark or fallen short. But how do you pick the right KPIs for your business? In this post, we’ll walk you through what a KPI is, which KPIs you should focus on, and how you can hone in on the metrics that matter most for your business. Keep reading, or jump to the section […]
How to Create a YouTube Channel Step-by-Step
Video content accounts for over 82% of all online traffic — and YouTube is the most popular video platform with more than two billion active users. Because video is an essential channel for marketers, it’s important to know how to leverage YouTube for your own business. This article will cover everything you need to know about creating a YouTube channel so you can start uploading your own videos and growing your audience today. Can’t create a new channel? If you’re seeing a “This action isn’t allowed” message when you try to create your channel, you may be using an outdated […]
3 Tips for Creating Powerful Ads, According to Meta’s Director of Ads
Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can be intimidating — particularly with a limited budget. You don’t want to waste all your ad spend before you’ve identified a strong, effective long-term advertising strategy. Here, I sat down with Tarcisio Ribeiro, Meta’s Director of Ads, to discuss his three tips for getting the […]
The Business Requirement Document: What It Is and How to Write It [+5 Templates]
A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done. This article explores the basics of business requirement documents. That includes why you need one, how to write one effectively, and more. We’ve also included the 5 coolest BRD examples from big-name companies. Keep reading for the complete guide. Table of Contents What is a Business Requirement DocumentWhy is It Important to Document Business RequirementsHow to Write a Business Requirement Document in 9 Easy StepsExamples […]
Instagram is Taking on BeReal: Do Marketers Need to Care?
Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach, presumably to compete against short-form video platform TikTok. Well, today, Instagram is reportedly testing a feature that’s eerily close to the trending platform BeReal. In this article, we’ll talk about what this could mean for marketers. Is Instagram Becoming a BeReal Copycat? Before we get into Instagram, here’s a quick refresher on BeReal. This social media app has been around for a few years but it only took off this year. The app […]
Creator Economy: Everything Marketers Need to Know
The media landscape has changed significantly over the years thanks to the rise of the internet and social media. With platforms like YouTube and TikTok, anyone can go online, create content, and find their niche audience. As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Here’s everything marketers need to know: What is the creator economy? Social Media’s Role in the Creator Economy Platforms with Content Creator Funds and […]
YouTube Hashtags: What Marketers Need to Know
When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn’t until I clicked on a hashtag under an anime clip I was watching that I realized how useful the tags were. Clicking on the hashtag helped me easily find other anime-related videos and content creators. And when I started my own channel, hashtags helped users find and engage with my own videos. YouTube hashtags are a simple but effective way to bring more attention to your videos and […]