Internet Marketing / 2943 posts found
English Premier Football League Files NFT and Web3 Trademarks Concerning Its Logo and the Cup Trophy
While big sports are gradually adopting various web3 initiatives, the iconic European football function English Premier League (EPL) is officially entering the realm. This is known from the recent filing of two crypto and NFT trademarks to the US Patent and Trademark Office. The news came from the licensed trademark attorney, Michael Kondoudis’ Twitter post from June 6th. Thus, according to the attorney, “the Premier League has filed 2 US trademark applications for NFTs, cryptocurrencies, digital tokens + collectibles, digital asset trading, financial and crypto services, virtual clothing, footwear, and sports gear.” The filings include EPL’s name and logo of […]
How to Earn Topical Authority in 2022 and Beyond
As is often the case with SEO, if you’re doing it well, then you are probably already topically relevant. Topical authority isn’t new, but it’s a term that I’m seeing a lot right now in the SEO sphere. But hey — if you’ve not yet earned topical authority, now is a good time to start. In this article, I’ll take a deep dive into topical authority: what it is, how to earn it, and, importantly, how to strategically develop topical relevance. What is topical authority? Topical authority is a measure of authority built up through proven expertise and trust in […]
17 Recruiter-Approved Skills for Your Resume That’ll Help You Get the Job
When I graduated college, I didn’t have much prior work experience. However, I had something I believed made up for it — hard and soft skills for a resume. But what are hard or soft skills and how do they impact your professional future? What are Hard Skills and Soft Skills? Don’t let these antonyms fool you — both hard skills and soft skills play a vital role in crafting an optimal job skills section. But although best practice calls for a balance of hard and soft skills in the skills section of your resume, There are differences between soft […]
20 Best Webinar Software Platforms of 2022
If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, then you could benefit from webinar software. In a blind test run by the team at Business2Community, it was discovered that live webinars got 2.3x the number of registrants than an on-demand video, and had 23% more. In addition, live attendants were also more attentive as participants viewed an average of 80% of the live webinar content. That type of turnout can aid your business in lead generation and more conversions if they’re immersed in what you have to […]
Leadership vs. Management: Key Differences You Should Know
We often hear the terms “leaders” and “managers” used interchangeably. However, there are key differences in how each operates. In this article, we’ll dive into what those differences are and how you can leverage each one within an organization. What’s most interesting is that every leader has likely taken on a managerial role. However, not every manager has been a leader. This is because someone typically steps into a manager role when there’s a need within your organization. Anyone who can meet those needs will succeed as a manager. However, a leader requires a different skill set and can emerge […]
In Defense of Spam Score and the Concept of a Toxic Link
I’m writing this after John Mueller caused a minor stir on Twitter on Monday, with this post: The concept of toxic links is something that’s made up by SEO tools — I’d just ignore it, and perhaps move on to more serious tools. — 🐝 johnmu.xml (personal) 🐝 (@JohnMu) June 6, 2022 Now, at Moz we do not actually use this “toxic” language in our tools or accompanying guides, so this probably isn’t aimed at us. That said, I do think there’s an interesting discussion to be had here, and our competitor Ahrefs made an interesting conclusion about how this […]
Writing a Job Description That Attracts Ideal Candidates [8 Tips]
As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. This article will walk you through an approach to job descriptions that allowed me to double my conversion rate of visitors-to-applications in less than a year. You’ll learn the strategies and best practices I used to grip candidates, exciting them enough to take action. What is a job description? A job description is a document written by an employer that lists the tasks and responsibilities of a specific role along with […]
The Ultimate Collection of 200+ Best Free Content Marketing Templates
Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before. Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to reach potential and existing customers. Instead of trying to master how to create every type of content in existence, cut down on the stress and inefficiency. Get inspired by our collection of free, customizable content creation templates. Below is a list of each type of […]
Top 6 Video Marketing Metrics Your Boss Actually Cares About
Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed. But view count, as a metric, also has drawbacks, like not being able to tell you who your audience is or whether your video resonates with them. That’s why we […]
5 Skills You Should Leave Leadership Training With
Are you an experienced leader looking to brush up on your skills? Or maybe you’re brand new in this space and want to gain the tools to help you succeed. In this article, you’ll discover the key leadership skills you should leave leadership training with along with the benefits of taking a leadership training course. Why leadership training is important? Leadership training is valuable to anyone who currently or aspires to hold a supervisorial role. The qualities needed to succeed in a leadership role don’t just appear once you’ve been assigned the role. In fact, you should be exhibiting these […]