Internet Marketing / 2975 posts found
How to Plan Your Facebook Ads Budget (And Make The Biggest Impact)
If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. Spending recklessly can have long-term consequences on a business’ profitability. But thankfully, Facebook Advertising has a pretty good reputation for return when handled correctly. According to research by WordStream, the average conversion rate in Facebook Ads for lead gen campaigns across major industries is 8.25%. With potential access to over 3 billion monthly active users, those […]
Your Marketing Ecosystem’s Impact on SEO — Whiteboard Friday
You may have spent a lot of time learning about websites and SEO, but you probably haven’t spent a lot of time learning about social or third parties in the real world. Discover how these can impact your SEO, how they are related to your marketing ecosystem, and how they relate to LLMs and AI.
How to Set (Crushable) Marketing Goals, According to HubSpot Pros
Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. ✋🏽*raises both hands* ✋🏽 In an ideal world, we’d have endless budgets and perfect conditions to work with. Like stable SERPs and simple social media algorithms. Or consumers who laugh at all of our marketing jokes. While that’s not (always) the case, it’s still possible to set goals that are both ambitious and attainable. For inspiration, I’ve compiled a list of the highest-priority goals for marketers this year. And as an added bonus, I asked a few […]
Build a Search Intent Dashboard to Unlock Better Opportunities
If you’ve ever labored for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.
7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]
Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable. AI A/B testing gets you real-time reports and lets you test multiple hypotheses in a few clicks. To explore the magic that AI brings to A/B testing, I spoke with CRO experts who shared their unique insights. On top of that, I’ll also take you through the benefits, limitations, and best practices for integrating AI into your A/B testing process. In this […]
Gen Z, AI, and the Power of Creator Marketing
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers. In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach. Then came Google and social media, giving rise to inbound marketing platforms like HubSpot. Now, we’re entering a new and highly disruptive cycle, this time driven by AI. This early ‘discovery’ phase — which […]
How My Brand Went Viral: 16 Small Brands That Made It Big (And What You Can Learn)
You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession. Marketing managers are even credited with coining the phrase back in the 1980s, but it’s safe to say a lot has changed since then. “Going viral” is slowly giving way to “becoming a meme” these days, but either way, we mean getting lots of attention on the Internet, especially on social media. Think the 10,000 retweets Oreo got on its famous “You can still dunk in the dark” Super […]
How to Use AI for Technical SEO, Straight from HubSpot’s Tech SEO Team
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? If so, how? And is it actually worth it? To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network. If you’re asking yourself the same questions, you’ve come to the right place. Let’s get into the good stuff! Table of Contents […]
The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet (Creator Remixes 2024)
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy Donaldson’s Mr. Beast channel is high on the list. It’s easy to understand why. Today, the Mr. Beast YouTube channel has 240 million subscribers, the second most of any channel on the platform. There are many reasons why this channel is so popular, but the […]
Inclusion as a Customer Acquisition Strategy (+ Examples)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m the founder of an inclusive marketing strategy consultancy. As I’ve worked with clients of various sizes across industries over the years, I’ve observed that many marketers and business leaders still don’t fully understand the business benefit of inclusive marketing. Smart brands engage in inclusive marketing because they know it helps them make a bigger impact on a broader audience while increasing sales. While most marketers wouldn’t intentionally exclude consumers, not excluding is not the same as actively including. […]