Internet Marketing / 3189 posts found
38 Podcast Stats That Advertisers Need to Know in 2022
If you’re interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren’t sure if the right opportunities exist for your company, check out this list of podcast advertising stats. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. Then, you can work with them and leverage their expertise by sponsoring the content they’ve made. Alternatively, you could also create a native ad that aligns with their discussion topics. We’ll cover podcasting’s biggest marketing opportunities, where podcasting is headed, and the demographics who tune […]
Developing a Niche Marketing Strategy that Drives Growth [+ Examples]
With a fiercely competitive market, marketers everywhere are wondering how to make their brands stand out? Niche marketing strategy might be the answer they’re looking for. Discover what a niche marketing strategy is, how to develop one, and examples of these strategies in action from popular brands. Developing a Niche Marketing Strategy 1. Know your competition. Developing a niche marketing strategy is impossible without scoping out your competition. That’s because it’s crucial to understand your unique selling proposition — what you do that makes customers choose your company over another. Maybe you design ceramic dishware that can’t be found anywhere […]
How to Use YouTube’s Call-to-Action Overlay Ads
Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads. Brands have the opportunity to link commercials back to the products they’re selling and potentially increase their conversion rate. In this post, we’ll help you achieve those goals by teaching you how to share YouTube overlay ads and give you tips on how to run them successfully. Not all YouTube ads are short videos; overlay ads are a type of imagery that pops up on the video player as viewers watch […]
20 Effective Ways to Automate and Grow Your Business
There’s more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks. However, these options can be overwhelming, especially if your business isn’t a huge corporation with a lot of budget and resources to throw at automation. You might be wondering: What types of automation will benefit my business the most? What should I stay away from? How can I easily implement these while keeping life simple? Let’s […]
How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice
What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Perhaps some people don’t want to show any biases that might deter any potential leads. Perhaps some may want to present themselves as strictly professional. Others may not care about their tone at all, but would rather focus on finding the right keywords to implement throughout their platforms. Some may not even realize just how robotic their brand’s […]
The 15 Best Free PDF Readers of 2022
Even though they’re over 25 years old, PDFs are still one of the main types of documents on the internet. Whether you’re trying to access your W-2, a contract, or an ebook, it’ll probably be in the form of a PDF. But to view these important documents, you need to download a PDF reader on your computer. There are hundreds of PDF readers and some can cost you almost a thousand dollars per year, so we sifted through the internet to find the best free PDF readers that you can download online. Below, we created a list of 15 of […]
Optimization Tips for Your SEO Career (and Your Life)
What does it take to advance your career? Knowledge? Absolutely. Skills? Most definitely. But there is another element, one so important that without it, knowledge and skills lie dormant: Action. In my experience, the ability to take action sits firmly on the foundation of a strong mindset. Consider these scenarios: Have you wanted to answer a question at work that you were sure you knew the answer to, but doubt crept in and you remained silent? Perhaps you were in a team meeting and wanted to put yourself forward for an exciting opportunity, but instead shrunk away? Or maybe you […]
29 of the Best Form Builder Tools for 2022
You’ve heard it before – forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. If you’re looking for the best online form builders, we’ve compiled a list of the top 30 currently available. Plus, discover the steps to create an online form. Before we dive into the best form builder tools for 2022, let’s talk about what a form builder exactly is. With no shortage of options, the best form builder apps tend to be quite similar and user-friendly. Whether you want to make […]
Future of Automation: 9 Predictions to Look Out For in 2022
As a blend of robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we’d rather not spend time on, the work we don’t want to mess up with human error, customer interactions that require instant responses – and so much more. While automation has been evolving at lightning speed over the last few years, it doesn’t look like it’s slowing down. So what does the future of automation look like? We’ll cover that and more in this article. 9 Predictions on The Future of Automation Automating High-Value Actions Prioritizing Marketing, Sales, and Success Alignment Automation […]
How to Gain Your First (or Next) 1,000 Instagram Followers – 26 Tips
It’s no secret that business opportunities are continuing to grow on Instagram. Approximately 90% of Instagram’s 1 billion active monthly users follow a business account on the platform, and there are more than 200 million business accounts. But here’s the deal: Unless you’re famous, it’s really hard to amass a huge following on Instagram without some hard work. Luckily, you can do a few things right away to collect at least 1,000 quality followers for your personal or professional Instagram account. It’s all about knowing where to invest your time and effort. In this post, we’ll discuss a few strategies […]