Internet Marketing / 3368 posts found
Phone Photography 101: How to Take Good Pictures With Your Mobile Device
Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. Now, it’s easy to master how to take good photos with your phone — no fancy cameras or desktop editing software required. Brands are catching on, too — these kinds of visuals remain important to marketing. But make no mistake: Taking a great photo on your smartphone is not as simple as pointing and shooting. There are plenty of bad smartphone photos out there — I’m sure you’ve seen at least a few. What’s the secret to taking […]
What will social media look like in the future? Here’s What The Data Suggests
With social media moving at an incredible pace, it always feels like there’s something new around the corner. Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Search on Social Media Instead of Engines Nowadays, when I want to search for something – whether it’s a product, a recommendation, or a review, I go right to TikTok. And data shows Gen-Z is doing the same. According to a TechCrunch article, a Google exec recently suggested that apps like TikTok […]
Visual Search Optimization — Whiteboard Friday
In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of results that you might see for visual search content. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to my Whiteboard Friday on visual search. Today, I’m going to talk about the different optimizations that you can make for visual search and the different kinds of results that you might see for visual search content. Visual search optimization So what […]
Audio is Popular Among Gen Z: Are Audio Chats Worth It for Marketers?
A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and “explore different sides of their personalities.” Though Spotify didn’t clarify what it meant by audio content, such as podcasts or audio chats, it’s no secret that audio chatrooms have become increasingly popular over the years. Audio chatrooms like Twitter Spaces and Clubhouse saw a surge in popularity at the start of the pandemic, when most people were stuck at home and looking for ways to connect with others. While outdoor events have resumed and many people […]
Mean Girls set to make Web3 comeback as “crypto-collectibles”
Newly filed trademarks from Paramount Pictures suggest elements of the teen cult classic may come back in the form of “crypto-collectibles” and non-fungible tokens (NFTs).
Ubisoft cools off on NFTs and blockchain, says it’s in ‘research mode’
Ubisoft CEO Yves Guillemot appears to be walking back some of the company’s enthusiasm for NFTs, months after receiving strong pushback for its NFT project Quartz.
GameFi fundraising jumps 135% in August, but is still down from June: Report
Web3 games and Metaverse projects have raised $748 million in funds last month.
Starbucks announces new NFT experience for coffee members
The nonfungible tokens, or NFTs, are minted on a proof-of-stake blockchain built by Polygon.
The Ultimate Guide to Google Analytics in 2022
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated, and with the latest release — GA4 — things are just about clear as mud. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. How did people ever conquer this thing?! Lots and lots of reading plus some trial and error, it turns out. I’m not saying I’ve reached total mastery — there’s always something new to pick up — […]
How to Write a Powerful Executive Summary [+4 Top Examples]
Whether you’re an entrepreneur looking for investors for your small business or the CEO of a large corporation, an executive summary can help you succeed and is a critical component for long-term growth. A short, attention-grabbing executive summary is an essential part of your business plan. Done correctly, it will ensure your company becomes or remains a key player in your industry. In this post, you’ll learn what an executive summary is and how to write one that engages investors, customers, and general audiences. Essentially, an executive summary is the front cover of your business plan, convincing readers that it’s […]