Internet Marketing / 2943 posts found
How Consumers Prefer to Interact With Brands [HubSpot Blog Survey]
All customers have different communication preferences regarding the brands they like. Some may want to call a company to learn more about what it offers, while others may initiate a conversation with a chatbot. As your goal is to create a customer experience that speaks to customer needs, you want to know which channels they prefer. Read on to discover new HubSpot Blog insight about customer communication preferences with their favorite businesses. Customer Communication Preference Statistics How Customers Prefer to Learn About Products A HubSpot Blog survey asked respondents how they prefer to interact with companies when looking for information […]
Visual Identity Systems: What They Are & Why They Matter
When we build a brand, we build an experience that reflects a purpose. Visual identity is a huge part of this brand experience. Colors, graphics, and fonts turn brand concepts into visual identities that can be recognized. Once a brand is established, it needs to become a recognizable identity that the external world can perceive. This recognition comes with consistency, and achieving that consistency requires a strong visual identity system. To create a visual identity system, you need all the visual elements that the brand has. The visual identity system’s basics are a strong brand guide and its implementation tasks. […]
10 Signs It’s Time to Pull the Plug on Your Marketing Campaign
Have you ever gone to see a movie that got worse as you watched it, but you couldn’t leave because of the money you paid to see it? Or have you ever worked on a project that was clearly not going to solve your problem, but you just continued working on it? Psychology refers to these examples as escalation of commitment and sunk cost theory, where we continue to do something without value because of the effort or cost we’ve already put into them. In the marketing world, pulling the plug on a campaign can be extremely difficult, especially when […]
The Best Fonts for Your Resume in 2022, According to HubSpot Recruiters
Studies have shown recruiters typically scan a resume for only about six seconds before making a decision on whether an applicant is fit for a role. With only six seconds to demonstrate your qualifications for a position, every detail counts – including the font you use. The question is, what are the best resume fonts to pass the six-second scan? We asked HubSpot recruiters to reveal the seven best fonts for your resume as well as what they consider in terms of design in general, so your resume can stand out in the pile. Best Fonts for Resumes Does your […]
18 Best Free Microsoft Excel Templates for Marketing & Sales
Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. The trouble is, many Excel templates and spreadsheets are riddled with numbers and formulas that aren’t all that inviting. Making them from scratch can be especially intimidating. While we won’t argue with that, we will say that the advantages […]
Game on: Yield Guild Games scholarships on the rise through Q1
Yield Guild Games has had a very strong start to 2022 despite crypto markets falling steadily throughout the first three months of the year.
eBay drops first NFT collection to non-crypto mainstream buyers
“You don’t have to be a crypto expert to buy, sell, and collect NFTs. OneOf and eBay are bringing transformative Web3 technology to the next 100M non-crypto-native mass consumers,” said OneOf CEO Lin Dai.
Targeted Advertising: A Simple Guide to Reaching Your Customers
Let’s face it: There’s quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.” Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile. Here’s how. Where Can You Publish Targeted Ads? Brands have a host of options when it comes to publishing targeted ads. For customers that have opted-in to newsletters and offers, […]
11 Apps for Marketers & Why You Should Download Them
Marketers need the advantage of real-time customer data to effectively do their jobs. The right iPad and iPhone apps can help — in this piece, we’re diving into 11 Apple device applications that can help take your marketing to the next level. 1. HubSpot Price: Free Need a better marketing framework? The HubSpot mobile CRM suite has you covered. Get one-tap access to key documents, stay organized with follow-up actions and quickly review customer calls to help inform both current marketing plans and develop new initiatives. Best of all, and can do everything anywhere, anytime from your iPad or iPhone. […]
Social Media PR: 6 Tactics to Improve Your Social Public Relations
Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience. These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products and gain the broadest coverage. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. In this article, you’ll see six tactics to help improve your social media public relations. We’ll also see examples of brands that […]