Internet Marketing / 3189 posts found
9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond
“Your next business idea, delivered weekly.” That’s our job over at Trends. And, when we say “business ideas,” we’re not just talking about businesses you can start. We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. While you’ve likely learned about some of the latest consumer trends to watch in the State of Consumer Trends Report, we wanted to dive even deeper into the future business trends we plan to follow in the coming months. Take a look at the following nine trends […]
The 5 Best Ebook Formats for Marketers [Free Templates]
You may just be getting started with ebook creation as a marketing tool or reconsidering the role of ebooks in your existing content strategy. Regardless of where you are in the process, you’re likely asking yourself an important question: What are the best ebook formats for your marketing library? This is a valid question because the ebook format you choose will determine the success of your efforts. Here, we’ll cover all ebook formats and how to choose the best one for your project. We’ll also explain how HubSpot’s ebook templates can help you achieve your marketing team’s lead generation goals. […]
The Ultimate Guide to Google Ads [Examples]
If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 2.9 billion unique monthly visitors and 5 billion daily interactions. Somewhere like Google. Google Ads was launched just two years after what has become the most popular website in the world: Google.com. The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads. Given Google’s expansive reach, chances are you’ve seen (and probably clicked on) a Google ad, and […]
How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]
When most people think of hyperlinks, they think of connecting two different web pages — such as a blog and landing page — together. But that’s not all hyperlinks can do, they can link to jump to a specific part of a page as well. So remember that really exhaustive glossary you put together on industry terms your audience should know? Now, when you refer to something you said elsewhere in that article, you can actually link to it — making it much easier for your audience to figure out what the heck you’re talking about. Want to see what […]
3 Easy Steps to Create Your Facebook Vanity URL [+ Tips]
With over 1 billion monthly active users, Facebook is a powerful network to tap into to expand the online footprint of your business. Once you have your Page, the first step of Facebook marketing is to get a username, which will create your vanity URL. Discover how to create one and the benefits of having a customized URL. Choosing a username is totally optional, but it adds an extra level of professionalism and gives you a shorter, more memorable web address for your business page. How to Create Your Facebook Vanity URL 1. Visit Facebook.com and head to your business […]
Crypto to reach 1 billion users in 2030: BCG Report
A report by Boston Consulting Group shows that 0.3% of individual wealth is invested in crypto while 25% is in equities.
The opportunities and risks of Metaverse for small businesses
The benefits outweigh the risks when it comes to the adoption of Metaverse for small businesses.
What Are the Best Tools for Storytelling With Data Visualization?
Storytelling with data is a crucial part of any content marketer’s toolbox. Whether you are using data visualization to illustrate a point you’re trying to make, or you want to showcase data from an analysis your team has done, proper data design is key to creating effective visuals that everyone is happy with. Charts and infographics can be pretty, but if they aren’t also properly breaking down data in a way that makes an impact on the audience, they are likely not worth the time and effort. Below, we discuss how storytelling ties into data visualization, and what tools can […]
Workflow Automation Explained & 6 Best Workflow Software for 2022
Manual data entry might be one of the most tedious and inefficient tasks in the corporate world. Not only does it put you to sleep, but it also wastes precious time and resources, slashing your productivity to bits. According to Zapier, 94% of workers perform time-consuming, repetitive tasks. Fortunately, there’s technology that can automate these mind-numbing tasks, eliminating human error and letting you focus on the work that actually matters — workflow automation. By leveraging self-operating processes that run manual tasks, workflow automation can help your business save time and money, diminish errors, and boost productivity. Table of Contents How […]
15 Excel Formulas, Keyboard Shortcuts & Tricks That’ll Save You Lots of Time
For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall repeatedly if you’e unfamiliar with Excel formulas. You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do this.” Truth be told, there is — you just don’t know it yet. Excel can be tricky that way. On the one hand, it’s an exceptionally powerful tool for reporting and analyzing marketing data. It can even help you visualize data with charts and pivot […]