Internet Marketing / 3200 posts found
Instagram Takeover: How to Host One in 7 Easy Steps
Influencer marketing is a trendy topic these days, but it doesn’t require a lot of work or a ton of money to harness the power of influencers on your brand’s social media channels — and hosting something called an Instagram takeover is one of the lowest-effort, most organic ways to do just that. Not sure what we’re talking about? Instagram takeovers involve a person or brand posting on your Instagram channel to give followers a peek at new and unique content from another perspective. Here’s an example of our friends at WeWork taking over our Instagram account: In this […]
Transitioning to GA4: Is this the Right Analytics Move for Your Team?
Back in March, Google announced that the current version of Google Analytics Universal (commonly known as Universal Analytics) will be deprecated as of July 1, 2023, in favor of the new version, GA4. As a part of this transition, Google will be dropping support and tracking for Universal Analytics (UA), which has been the standard reporting tool for millions of websites since 2012. According to Google, historic data from Universal Analytics will be accessible for “at least six months” after the July 2023 retirement date. Keeping it ambiguous, Google adds: “In the coming months, we’ll provide a future date for […]
The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]
Shopping habits have drastically changed over the past few years. For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Here, we’ll explore the shopping trends of 2022 to ensure you’re able to meet customers where and when they’d prefer to shop. Plus, we’ll uncover the shopping differences between generations. Let’s dive in. The Top Shopping Trends of 2022 […]
Square Enix partners with Enjin to launch Final Fantasy VII collectibles
Fans can pre-order Final Fantasy VII’s 25th-anniversary figures at the Square Enix store while the digital collectibles will be available in 2023.
Yuga Labs ‘inappropriately induced’ BAYC investors: Class action
Law firm Scott+Scott alleges that Yuga Labs promoted a chance at huge returns on investment to “unsuspecting investors.”
NFT utility to remedy ticketing dilemmas? Experts weigh in
The biggest pain points in events ticketing could prove to be a flagship use case of blockchain-based nonfungible tokens, according to industry leaders.
GameStop ‘Falling Man’ NFT saga shows people’s power at its finest
While GameStop faced the heat for an insensitive NFT listing, OpenSea had the Falling Man NFT listed on its platform for over two months.
How to Bypass the Toughest Email Spam Filters [Infographic Checklist]
Email is undoubtedly one of the most powerful opportunities for engaging with your leads and customers, and increasing sales. In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI — making it an incredibly effective tool for generating revenue. But nowadays, our consumers are overloaded with emails and often suffer from email fatigue, leading them to delete or ignore most emails they receive. Worse still, that’s if they even receive your email in the first place. Fortunately, the folks at TinyMCE, a rich-text editor often used to craft emails, put together this handy checklist with […]
23 Stats We Gained from Surveying Marketing Leaders [New Data]
A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. In this post, we’ll discuss the insight we gathered from director+ level marketers about their companies marketing strategies and what they will look like in 2022. Read on to learn: Trends Marketing Leaders are Following Marketing Strategies Marketing Leaders Use Challenges Marketing Leaders Face Trends Marketing Leaders are Following 1. The top trends marketing leaders follow are short-form video, experiential marketing, and influencer marketing. 2. The trends marketing leaders […]
9 VR Marketing Examples to Inspire You in 2022
I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing a product or a brand. Consumer and enterprise VR market revenue is expected to reach $6.71 billion by the end of 2022, and $12.9 billion by 2024. Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion dollars between 2021 and 2028. By the end of 2022, it is estimated that […]