Internet Marketing / 2764 posts found
What Will Content Planners Budget For in 2022 [HubSpot Blog Research]
If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to this new normal. We surveyed over 600 media planners this year and 99% of marketers who have ever pivoted their content plan did so in 2021, with 39% of them pivoting three times that year. So how are they budgeting in 2022? Let’s find out. How much are marketers spending on content marketing? According to HubSpot Blog Research, 39% of marketers surveyed say they allocate 31-50% of […]
Cross-Posting in 2022: What Is It & Why You Should Use It
Every year, a new digital platform emerges. In the last year alone, Discord, Twitter Spaces, and Twitch have all become very popular with consumers all around this world. Now, social media marketers are faced with this issue: Should you curate content for each platform and its audience or should you save some time and cross-post on multiple platforms? In this article, we’ll discuss the do’s and dont’s of cross posting, the benefits of this strategy, and some tools to help you leverage it. Who can get the most out of this strategy? Small brands with a limited marketing budget New […]
45 Quotes That Celebrate Teamwork, Hard Work, and Collaboration
Henry Ford’s quote, “If everyone is moving forward together, then success takes care of itself,” is one of my personal favorite quotes on teamwork. Because it’s true: Teamwork has the incredible power to increase productivity, job satisfaction, and even each person’s individual performance. To inspire your team to band together and celebrate collaboration, we’ve gathered some of our favorite quotes on the power of teamwork. Check out the full list of inspirational quotes below, including some remarks about hard work to keep your collaborative juices flowing. Quotes About Collaboration “Alone we can do so little; together we can do so […]
Title Tag Rewrites: 7 Months Later
Back in August, we analyzed 10,000 SERPs and found that Google was rewriting 58% of the title tags we were able to track. In September, after some serious objections from the SEO community, Google released the following statement: Based on your feedback, we made changes to our system which means that title elements are now used around 87% of the time, rather than around 80% before. This immediately raises two questions. First, has the situation improved? Second, why the huge mismatch between our numbers (and similar numbers by others in the community)? Rewrites by the numbers We collected new data […]
How Apple iOS 15’s Impacting Email Marketers [New Data]
Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. Considering that Apple Mail and Apple mobile devices make up over 35% of the global email provider market share, those fears didn’t seem too far-fetched. But the question remains – were these fears well-founded or were they false alarms? Now that enough time has passed to see the impact of data privacy changes, I surveyed 300 email marketers to understand how iOS 15 and […]
The Content Marketer’s Guide to Thought Leadership
Oprah. Dave Ramsey. Seth Godin. Besides being highly successful in business, these people are considered thought-leaders – or experts — in their industry. Similarly, as a marketer, being an expert in your field is crucial. To do that, you have to drive traffic to your site, nurture and convert leads, and build brand authority and reputation. That’s where thought leadership comes in. Below, let’s review what thought leadership is and how to use it in your marketing strategy. We’ll also explore the best examples and types of content you can consider creating. A person or company might use thought leadership […]
A Quick Guide to Conditional Formatting in Excel
Let’s pretend you have a spreadsheet with 1,000 rows of data — it would be pretty difficult to spot patterns in the data with the naked eye. Enter conditional formatting. This powerful tool highlights cells that meet a specific condition or “rule.” In other words, it brings your spreadsheet to life by adding color to patterns and trends. Here, we’ll cover how to apply, edit, and copy and paste conditional formatting. Conditional Formatting Based on Text In this example, let’s use conditional formatting to an attendance list to highlight who was absent. The image below is the data set I’ll […]
The 8 Best Free Flowchart Templates [+ Examples]
A flowchart template will help you easily map out business processes, improve workflows, and even clarify your organizational structure — without you needing to draw a single line from scratch. And if you think you don’t need to use flowcharts for business, think again. While bulleted lists, Word documents, or even presentations help, they don’t provide the same level of visual clarity and readability that a flowchart does. Especially if you’re trying to map out a process with different steps or stages. Before we share the best flowchart templates, let’s answer an important question: what is a flowchart, and what […]
20 Digital Marketing Ebooks Marketers are Reading in 2022
The digital marketing industry is always changing. That’s why it’s important for marketers to commit to learning as much as possible about digital marketing and emerging trends. But … who has the time? Enter: the ebook. If you want to expand your knowledge of digital marketing from reputable thought leaders, but have limited resources, or don’t even know where to start, this post is for you. We’ve compiled some awesome ebooks on the ins and outs of digital marketing, from SEO, to content building, to beginner’s guides. 1. Digital Marketing for Small Business by HubSpot Image Source For this ebook, […]
How to Create an Infographic in Under an Hour [+ Free Templates]
Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case. Considering the popularity and effectiveness of visual content in marketing today, you shouldn’t throw in the towel just yet. That’s why we decided to do most of the work for you. With HubSpot’s Free Infographic Templates in PowerPoint, you can create high-quality, professional infographics in under an hour. Feel free to take a look at the resource below: You can add your […]