Internet Marketing / 3202 posts found
23 Stats We Gained from Surveying Marketing Leaders [New Data]
A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. In this post, we’ll discuss the insight we gathered from director+ level marketers about their companies marketing strategies and what they will look like in 2022. Read on to learn: Trends Marketing Leaders are Following Marketing Strategies Marketing Leaders Use Challenges Marketing Leaders Face Trends Marketing Leaders are Following 1. The top trends marketing leaders follow are short-form video, experiential marketing, and influencer marketing. 2. The trends marketing leaders […]
9 VR Marketing Examples to Inspire You in 2022
I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing a product or a brand. Consumer and enterprise VR market revenue is expected to reach $6.71 billion by the end of 2022, and $12.9 billion by 2024. Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion dollars between 2021 and 2028. By the end of 2022, it is estimated that […]
How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]
With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group. To help you determine where to meet audiences where they are, we surveyed thousands of US consumers of all generations across to learn about their shopping habits, media consumption, and the latest trends they’re following. While you’ll find even more data in our State of Consumer Trends Report, we wanted to […]
2022 CPL and CAC Benchmarks [HubSpot Research]
As a marketer, you know you have to spend money to make money. This is particularly true when you’re trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers. Most Effective Strategies for Lowering CAC Customer acquisition cost (CAC) is how much a company has to spend to get a new […]
The Top Channels Consumers Use to Learn About Products [New Data]
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. So where do you look next? Are you going straight to their Instagram page, visiting their website, searching for online reviews, or watching a YouTube unboxing video? These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they […]
SEO Step-by-Step Tutorial: 8 Easy Basics for Beginners to Master
If you’re just getting started with search engine optimization (SEO), then a step-by-step SEO tutorial is in order. By this point, you’ve likely heard of a few basic terms, such as keyword research and on-page optimization. But how do you apply all the knowledge you’ve gathered thus far? We’ll walk you through it step-by-step. No matter how new you are to SEO, anyone can get started with the below SEO tips and get their website to rank in no time. Well — some time. Maybe a year or more. SEO, you should know, is a long game. By the end […]
Outstanding Local SEO Takeaways from MozCon 2022
It would be hard to overstate the value of the education offered at MozCon. From the impressive accreditation of seasoned speakers to the novel thinking of newcomers, MozCon 2022’s presenters delivered a level of actionable advice and inspiration that resoundingly reaffirmed why this event is one of the best-loved in the SEO world. As a local SEO, it’s my practice to attend the livestream with ears pricked to catch any takeaway that could be useful to local businesses and their marketers. Local was the core focus of a few presentations, but while the majority of MozCon talks are not local-specific, […]
How to Write a SMART Goal [+ Free SMART Goal Template]
Work can feel like a never-ending grind when you’re not chasing a clear goal. A SMART goal template can help you clarify your motivations, set a clear direction for you and your team members, and ensure you’re able to celebrate the wins when they come along. But what exactly is a SMART goal, and how does it differ from a regular goal? To help you write SMART goals, we’ve created a free template with all the tools you need to get started. What is a SMART goal? The letters of SMART stand for: Specific Measurable Attainable Relevant Time-Bound The SMART […]
How to Plan Your Instagram Posts [+22 Free Instagram Planning Templates]
When you’re not following a plan on social media, it’s easy to forget to post regularly. Additionally, creating image and video-based content meant to drive revenue for your business can seem far from your bottom line. However, 90% of people on Instagram follow at least one business nowadays. To compete with other companies in your industry, you must have a solid Instagram strategy, especially if your intended audience uses the app. Fortunately, once you have an ideal plan for your Instagram content, you can create content more intentionally and ultimately drive more results for your team and organization. In this […]
How to Create a Writing Style Guide [+Free Guide & Examples]
A writing style guide is essential for any business — especially if there are multiple content writers on the team. As you create more and more content on your website and blog, inconsistencies are bound to creep in. One reason? Lack of clarity about the style in which you’d like to write in. Disjointed communication across the multitude of content creators in your organization can be a culprit, too. Either way, failure to decide upon accepted editorial guidelines is a recipe for inconsistent messaging. That’s why at some point, most companies will need to develop a writing style guide. A […]