Internet Marketing / 3186 posts found
I Reviewed 17 Content Marketing Analytics Tools: Here’s Everything You Need to Know
Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s working, what’s not, and where there’s room to grow. By using data effectively, I gauge the impact and success of my efforts. In this blog, I’ll walk you through some of the best tools I’ve come across for doing that. But I’ll start by discussing why content marketing analytics are absolutely essential. Table of Contents Content Marketing Analytics Tools What are content marketing analytics? Why are content marketing analytics important? […]
5 Reasons Your Direct Traffic Can Suddenly Drop
Noticed a sudden drop in direct traffic? Discover 5 key reasons for the decline and learn how to diagnose the issue effectively to keep your analytics on track.
How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]
I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my favorite things. Why? Because it helps me analyze what is and isn’t working. I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too. And that‘s why I’ve included as much of my knowledge on the subject as possible in this article. I’ve also gathered more “must-know” insights from other content specialists. On the […]
What is a Mind Map? Exploring a Powerful Tool for Creative Problem Solving
Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential — yet managing them can be challenging without proper documentation. Without a clear, organized visual for others to follow, communicating said ideas becomes even more difficult. That’s why creating a mind map is my go-to solution to address these challenges. In this article, I’ll explain what a mind map is, how you can use it to articulate ideas more effectively, and provide you with a free template to use […]
11 Important Elements to Include in Your Employee Handbook
In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind of place I was hired at based on the employee handbook. From vacation policies to dress codes to nondiscrimination policies, employee handbooks have given me a clear overview of the dos, don’ts, regulations, and expectations of my new role. They’ve also helped pique my excitement, especially when the company mission, values, and culture are laid out. Below, I’ll cover the importance of an employee handbook, nine essential elements to include, an employee handbook template, […]
How I Write Effective SOPs: A Complete Guide [+ Free Template]
In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency where SOPs ensured consistent, high-quality content. At first, I resisted the detailed checklists — they felt mechanical. But after seeing how the agency delivered seamless content for dozens of clients, I became a believer. Their SOPs transformed my workflow: clear research guidelines kept me focused, templates halved drafting time, and QA checklists caught errors before clients saw them. When I returned to freelancing, I created my own streamlined SOPs that keep my work consistent and […]
The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More
Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicago’s most beloved tirefire-flavored liquor. If you could smoosh all of their combined wisdom into your head, it would be like getting your… well… master’s in marketing. (Oh, hey. I just got the name.) Well, you can’t. Not until brain chips are a thing. Until then, you can do the next best thing: Check out 12 […]
Building the Right Foundation for Cornerstone Content — Here’s Everything I Know
I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid. So, the cornerstone content model isn’t exactly ‘Moon Landing’ material. But, it did completely revolutionize how I think about and implement content strategy. As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. Before then, it kinda felt like I was throwing content ideas at the wall until something, […]
9 Business Challenges Every Small Business Struggles With (And How to Fix Them)
In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than others to overcome. According to Shopify, the average annual business rate of business failure from 2019 to 2023 (for companies started only half a decade ago) is a scarily small 12.1%. This means that between 2018 and now, starting a small business hasn’t been the easiest task; if anything, it tells us that maintaining a business is a hell of a lot harder than starting one. With this potential fate looming over small business […]
Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential? I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement. From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform […]