Internet Marketing / 3303 posts found
Navigating Global Expansion: What Brands Can Learn from Liquid Death’s UK Exit
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didn‘t connect with British sensibilities? Or proof that even viral marketing can’t guarantee product success? According to behavioral science expert Phil Agnew, the answer is more nuanced. 1. Who Needs Premium Water? In the UK, tap water isn’t just acceptable, but a point of pride. Scottish tap water is famously excellent, and many Brits are genuinely proud of their municipal water quality. The cold […]
How to Use Claude to Create a Virtual Assistant (in Under 10 Minutes)
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, I’ll share how you can use Claude’s incredible new Projects feature to create an executive assistant. That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more. Ready to get started? Let’s dive right in! Setting Up Your Claude Executive Assistant Part of what makes today’s AI tools so powerful is that they can truly be customized in endless ways. There […]
10 Excellent Examples of Video Marketing on Facebook
For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence and excels in audience targeting, reach, and cost efficiency. However, it does take some strategy to make sure your videos land. A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining. Check out […]
Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap. “I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry,” she says. Now affectionately known as the “Big Sis to Young Creatives” — with accolades including Forbes 30 Under 30 — West is building a digital brand around providing career advice to rising professionals. “I didn’t go into it thinking it would be a social media business per se,” says West. “It was about […]
Morning Brew’s Co-Founder on The Three Channels That Will Win 2025 (Plus, How to Craft a Voice That Stands Out)
All I have to show from my college days is a questionably long Facebook album titled “For the Nights I’ll Never Remember, and the People I’ll Never Forget.” Meanwhile, when Alex Lieberman was in college, he launched a newsletter now valued at $75M. It’s okay… We all have our strengths. Meet the Master Alex Lieberman Co-founder and executive chairman, Morning Brew; co-founder of Storyarb Claim to fame: Launching a newsletter now worth $75M — from his college dorm room Lesson 1: When launching a biz, embrace the ol’ hub-and-spoke model. Lieberman had no clue he was following what he now […]
I’ve Had It! We Need to Stop the Fearmongering and “SEO Is Dead” Narrative
Is SEO really dead or are fearmongers twisting data to fit their narrative? Chima Mmeje debunks myths and reveals what actually works to dominate search in 2025
Data Visualization: Tips and Examples to Inspire You
I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That’s why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story behind the numbers. Visual charts and graphs not only save me precious time but also empower me to make better decisions by contextualizing information in a way that raw data just can‘t. In this article, I’ll explain what data visualization is and share some data visualization best practices to help you get started. Table of Contents What is data visualization? […]
Reddit Marketing — How to Make Content Niche Audiences Actually Engage With
I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have a sixth sense for marketing and a hair-trigger for downvotes. My Reddit homepage is a mishmash of everything that interests me: Deep dives into project management tools. Heated debates about the latest Severance episode. Spending hours on Reddit every day, I started wondering — how do you reach people like me? So I dug in. Turns out, the brands that win on Reddit participate. Here’s how to use Reddit for […]
11+ Real-World AI Agent Examples
AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. They power many of the tech we use – and have for a while – but haven’t gotten that visibility until recently. In this article, we’ll break down real-world examples of how AI agents are used across industries. AI Agent Examples in Real Life 1. Recommendation Engines Every time you sift through recommendations on your Netflix, you’re seeing AI agents at work. AI agents take action without constant human intervention by recognizing patterns and […]
How Do You Explain the Value of SEO? — Whiteboard Friday
Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics to navigate the challenges of communicating the value of SEO to stakeholders in this episode of Whiteboard Friday. Join Bethan as they talk about how to align SEO metrics with business goals and navigate tough ROI conversations with confidence.