Internet Marketing / 3189 posts found
6 Internet of Things Marketing Examples You Should Know About
IoT is everywhere nowadays – from the smart devices in our homes to the QR codes we see in commercials nowadays. However, there is still so much untouched terrain with IoT marketing. Here are six IoT marketing examples to inspire you to investigate all the ways you can leverage this technology in your strategy. How does IoT work in marketing? The Internet of Things is the connection of everyday products like cars, alarm clocks, and lights to computing devices via the internet. It allows them to exchange data with each other, providing marketers with more context about their customers’ product […]
Why Your Nonprofit Should Invest in Search Engine Optimization
Every company needs a strong marketing strategy — even nonprofits. However, most nonprofits haven’t considered investing in search engine optimization (SEO), even though it can have one of the highest returns on investment. SEO, specifically for nonprofits, is the process of optimizing your website to increase organic visibility when people search for topics like education, fundraising opportunities, volunteer opportunities, or other aspects that promote your mission. Let’s dive into what SEO is, how it works, and SEO best practices for nonprofits. What is SEO? SEO, which stands for search engine optimization, is the process of driving users to your site […]
How Stacker.com Earned 1M+ Organic Monthly Visits Through Content Syndication [Case Study]
Note: Amanda Milligan collaborated with Stacker’s SEO specialist, Sam Kaye, to create this case study. When a marketer is asked about the value of content syndication, they’ll typically list two main benefits: Increased brand awareness, as you’re reaching a wider audience. Improved engagement, as people can share and comment across multiple versions of the story. But one benefit of content syndication that marketers frequently overlook is the potential to improve a site’s SEO performance. While paid syndication (like press release distribution) can’t carry SEO value, developing strong content that’s appealing to publishers and their readers can generate massive amounts of […]
18 Email Newsletter Examples We Love Getting in Our Inboxes
When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload – trying to parse what’s important is a challenge. Subscribing to the right email newsletter can deliver the information you need. Done well, an email newsletter with a purpose is like a trusted source helping you cut through the clutter. In this blog post, we provide tips and tricks for creating a newsletter that delivers value to subscribers and include examples of exemplary newsletters, explaining what makes them work. The curation serves to up-level the journalistic quality of your content, […]
How to Calculate Your Web Traffic to Increase Website Revenue
You want to know how to calculate website traffic. That’s smart since your website’s value is both the traffic AND the revenue it can bring in. Making sure your site works? Check your web traffic. Reacting to changes in your industry? Your website traffic data can help you see how you’re doing. Measuring web traffic can help you build realistic goals and strategies that lead to increased revenue for your business. To get started, keep reading, or jump to the section you’re looking for. Why measure website traffic? Before You Start Collecting Web Traffic Data How to Calculate Website Traffic […]
Bear market? “So what,” says World Chess Champion Garry Kasparov
Cointelegraph sat down with Chess Grandmaster Garry Kasparov at Consensus 2022 to get his thoughts on the crypto and NFT market.
Ashanti aims to bring women to Web3, says ‘owning is important’ at NFT music meetup
R&B legend Ashanti explains how music NFTs have allowed her to own her intellectual property during a panel discussion at her first-ever crypto event.
Business Strategy: What It Is & How to Build an Effective One
In the business world, professionals are obsessed with tactics because they can help them meet their short-term goals. But if all you do is focus on the short-term, you won’t spend enough time or energy figuring out how you can succeed in the long-term. Fortunately, building a strategy can help you achieve both your short-term and long-term goals. Strategy focuses on principles, which help you think, instead of tactics, which help you execute, so it allows you to concentrate on why your business does certain activities, not just how you do them or what you do. Read on to learn […]
How to Write an Ecommerce Business Plan [Examples & Template]
If you have a promising idea for an online ecommerce business, it’s important to create an ecommerce business plan to ensure your vision has enough stock to be profitable. Having a business plan for your online store will help you define your target market, establish your monthly and quarterly sales goals, and increase the likelihood of long-term ecommerce success. In this post, we’ll go over what an online store business plan is and how you can create one for your ecommerce startup. Let’s get started. Whether a company operates as a startup or has years of operations and growth under […]
Freshness & SEO: An Underrated Concept
During my time in search, there are certain ranking factors that I’ve changed my perspective on. For instance, after coming to Go Fish Digital and working on internal linking initiatives, I started to realize the power of internal links over time. By implementing internal links at scale, we were able to see consistent success. Freshness is another one of these factors. After working with a news organization and testing the learnings gained from that work on other sites, I started to see the immense power that content refreshes could produce. As a result, I think the entire SEO community has […]