Internet Marketing / 2764 posts found
Online Shopping Statistics Marketers Should Care About in 2022
Just because we’re marketers doesn’t mean we really know the science behind what drives consumers to purchase. But marketing without that information is like walking outside with a blindfold on – it’s going to be very hard to end up at your destination without a scratch. Below, we’ll cover some data sets on buyer behavior, their key findings, and the lessons you should take away from each piece of research. So let’s dive right in. Statistics on the Growth of Online Shopping According to Statista, online shoppers have increased from 209 million in 2016 to 230 million in 2021. While […]
The Ultimate Guide to Branding in 2022
Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than coffee. Ray-Ban is more than a pair of sunglasses. Interacting with these products provides experiences, and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. That’s why they cultivate their brands. From the language in their Instagram caption, to the color palette on their latest billboard, down to the material used in their packaging, companies who create strong brands know […]
Top Tactics for Instagram Growth in 2022: HubSpot Blog Data
Instagram is a top-rated app, with more than 1 billion global monthly active users. Given the size of its user base, businesses have valuable opportunities on the platform to generate an audience, build a community, and drive sales. To help learn more about how to grow your business on the app and create an engaged community, the HubSpot Blog surveyed more than 1,000 marketing professionals that use the platform. Here are some of our key findings. How Marketers Grew Their Following in 2021 In 2021, marketers reported that the key to growing an account to the first 1,000 followers on […]
How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
Let’s say your company decided to invest in a website redesign to improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you ask is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? If only there were a way to organize your answers to all of these questions — a place where you could enter in estimated costs for all of your […]
How to Build a Detailed Business Plan That Stands Out [Free Template]
While starting a company may seem easier now than ever before, entrepreneurs have an uphill battle from the moment they start a business. And without a clear, actionable business plan for selling, marketing, finances, and operations, you’re almost destined to face significant challenges. This is why crafting a business plan is an essential step in the entrepreneurial process. In this post, we’ll walk you through the process of filling out your business plan template, like this free, editable version: Download a free, editable one-page business plan template. We know that when looking at a blank page on a laptop screen, […]
Social Media Marketing: The Ultimate Guide
When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands struggle with creating engaging content and reaching their target audience. With social media playing such an important role at the top of the funnel, let’s dive into all things social media marketing – what it is, its benefits, and how to actually build a social media marketing strategy that’ll work for your specific business. Social media marketing is all about meeting your target audience and customers where they are and as they socially […]
12 Expert-Vetted Sample Business Plans to Help You Write Your Own
Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. The same logic applies to business. If you want to build a thriving company that can pull ahead of the competition, you need to prepare yourself for battle before you break into a market. Business plans guide you along the rocky journey of growing a company. Referencing one throughout your voyage will keep you on the path toward success. And if your business plan is compelling enough, it can also convince investors to give […]
Ad Tracking: What It Is & How to Do It
Tracking ad engagement and impact has been historically hit-or-miss. There wasn’t a universal standard for measuring the success of an ad campaign. In fact, the term ROI (return on investment) wasn’t even widely used until the mid-1960s. A lot has changed since then. Advertisers now have access to a wealth of granular ad tracking data for every single campaign they run. Ad tracking lets marketing teams leverage this data to more accurately measure, test, and revise ads based on how users interact with their online campaigns. If you’re new to running online ads, it’s important to spend some time thinking […]
The Ultimate Guide to Marketing Campaigns
From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards the desired action. They also give brands an identity, personality, and emotion. Marketing campaigns can do the same for your business. That’s why we’ve compiled this guide — to provide a clear, concise approach to your next marketing campaign. Keep reading to get started or use the links […]
NEW SEO Competitive Analysis Certification: Build a Strategy to Take On the Competition
We’ve said it before and we’ll say it again – our community continues to blow us away with eagerness to learn and hunger for new content. Your feedback and interest in new certifications and coursework through Moz Academy has been super helpful in guiding the development of our learning resources. In assessing the topic area for our next certification, it struck us just how darned competitive SEO feels these days. Competitive research and analysis still feel like an uphill battle – wouldn’t it be nice if an SEO just had a competitive roadmap to follow? It sure would. And now, […]