Internet Marketing / 2942 posts found
How To Create An Infographic In Powerpoint [+Free Templates]
It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast. To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint. PowerPoint can be a marketer’s best friend when it comes to visual content creation. In fact, Infographics are the fourth most used type of content marketing. And it’s plain to see why, marketers who align the topic, content, and style of their infographics with the needs […]
How Content Marketing & PR Combined Can Generate Leads
Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Current Challenges in Lead Generation Customer acquisition costs (CAC) are on the rise. About 60% of marketers say that their CAC has increased over the past three years, making it more important than ever for companies to […]
How to Measure Social Media Marketing ROI [with Expert Advice]
When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. […]
Blue Ocean SEO Strategy
If you’re familiar with the blue ocean marketing strategy, you know that SEO is inherently a “red ocean” industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly trying to one-up their competitors. In this environment, is there any hope for creating a “blue ocean” — innovating to avoid the choppy waters of the current market? In today’s Whiteboard Friday, PJ Howland of Leaders.com suggests that a blue ocean SEO strategy is achievable through creating realistic content for your customers. Watch to learn more! Click on the whiteboard image above to open a high resolution version in a new tab! […]
Solana and Moonbirds help NFT market reach $6.3B monthly trading volume: Report
Moonbirds contributed half a billion in trading volume in April, while Solana registered a 91% surge in NFT trading volume month over month.
Cannabis-focused crypto startup is launching an NFT community
Despite the recent spike in interest in the cannabis industry, startups still experience difficulties when it comes to setting up businesses.
Mixing reality with the Metaverse: Fashion icon Phillip Plein goes crypto
How can fashion and crypto mix in a practical yet innovative way so that even Phillip Plein’s mother can understand crypto and NFTs?
Here’s why blue-chip NFT prices continue to soar nearly a week after the Otherside mint
Most of the NFT market is in a downtrend, but data shows funds continuing to flow into blue-chip tier projects.
The 21 Best Email Newsletter Tools for Engaging Subscribers in 2022
One of the best ways to deliver valve to and engage with your subscribers — those who already like, know, and trust your brand — is through an email newsletter. With the right email newsletter tool in place, you can keep your contacts engaged with your business, establish your brand authority and trustworthiness, and ultimately drive more leads. Discover the top email newsletter software to help you do just that. Top Features to Look for in Newsletter Software Email Newsletter Tools HubSpot’s Email Marketing Tool Moosend Benchmark SendInBlue Sender.net Stripo GetResponse Mailjet Pabbly Mailchimp Constant Contact MailUp Zoho Campaigns AWeber […]
5 Human Resource Management Functions Every HR Manager Needs to Know
There’s something every single company needs to operate, regardless of the industry or product, and that’s people. Just as there are professionals who specialize in managing products and services, there’s also a need for human resource management. Learn what it is and the key functions every HRM needs to operate. What is human resource management? 5 Main Functions of Human Resource Management Recruitment and Staffing Employee Relations Learning and Development Performance Management Company Culture Recently, we’ve heard the term “People Operations” used much more frequently than human resources. Are they the same? Not exactly. People ops is technically considered a […]