Internet Marketing / 2763 posts found
Mastering Facebook Ads In 2022 Through Incrementality
There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics. In 2022, Facebook has 1.79 billion daily users. There are plenty of opportunities to create Facebook ads that will drive impressions, link clicks, leads, and more. However, these metrics only scratch the surface of how much impact your Facebook ads can truly have on your business. As more industry experts focus their media buying on incremental gains, marketers can better measure […]
What is Context Marketing? Why It Matters in 2022 [+Examples]
While it’s fair to say most marketers are on-board with the importance of content marketing, there’s still an aspect of marketing that doesn’t get as much love: context marketing. Whether you know what context marketing means or not, I’m willing to bet you want to deliver the right campaigns to the right customers at the right time. That’s what context marketing is all about. Here, we’re going to introduce the concept of context marketing and dive into strategies you can use to implement it into your overall marketing strategy. My favorite context marketing definition is delivering the right content, to […]
How to Measure the Impact of Content Based on Intent
When it comes to measuring the impact of content, you might think of KPIs like “sitewide conversion rate”, or picture an upward graph that shows an increase in traffic. But are those metrics really meaningful? In this piece, I’ll argue that, no, they’re not. Instead, let’s focus on getting you actionable insights that can help your content flourish, by measuring its impact in a meaningful way. The problem with sitewide conversion rates Unless your website is a one-pager, the likelihood is that not all of your pages have the same intent. So why do we still measure conversion rates across […]
What is a Media Mix & The Most Effective Types [HubSpot Blog Data]
I’m willing to bet that today, the typical campaign at any brand uses a media mix. This refers to the process of using multiple channels to meet marketing goals. The question is, how exactly does it help brands better plan campaigns? Let’s dive into how it works, review some stats, and see some brand examples. A media mix is another term for an overview of the channels businesses choose to execute their marketing strategies on. Ultimately, media mix optimization is the process of analyzing the performance of those channels. Think about the last campaign you saw from one of your […]
The Four Pillars of Relevancy: How Digital PR Campaigns Can Lead to Gains in Every Sector
Relevance continues to be a hot topic in search, especially since John Mueller broke the internet last year by saying that the “number of links doesn’t matter at all”, and that relevant content trumps the quantity of content. I head up the team at JBH the Digital PR Agency, and whilst growing the team and working with a huge range of brands over the last four years, I’ve realized that we wear many, many different hats. For some of our clients, we are their link building agency. We achieve specific links that adhere to specific criteria to support SEO objectives. […]
3 Roles Marketing Leaders Plan to Recruit in 2022 [New Research + Expert Insights]
The new year can be an exciting time to consider how you might expand your team to reach new goals in 2022. But it can also be stressful for that very same reason. With a limited budget, how can you ensure you’re making the right hire? HubSpot’s Blog Research uncovered the top three roles marketers are planning on hiring in 2022. Let’s explore why those three roles matter, according to experts. The Top 3 Roles Marketing Leaders Plan to Hire in 2022 1. Creative Director Nowadays, brands are expected to create top-notch content across platforms. To successfully reach new audiences and […]
How 500 Marketers are Leveraging Instagram Shopping Tools [Data]
Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then. The platform has evolved from a simple image-sharing social platform to a money-making content curation one. With the addition of Instagram’s shopping tools, it’s steering more toward ecommerce and less on the social aspect. So what does that mean for brands? We surveyed over 500 marketers to learn more about their Instagram strategy. Find out below what we found out as it relates to the […]
31 Instagram Features, Hacks, & Tips Everyone Should Know About
Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab? There are countless lesser-known Instagram features, settings, hacks, and search options to help take your Instagram game to the next level. And we’ve compiled them all, here. Whether you’re a recruiter looking to showcase your company’s culture, a marketer in the e-commerce industry, or an individual who’s just looking to use Instagram in the best ways possible, there are Instagram tips and features here for you. Note: Before getting started, make sure you’re operating on the latest version of […]
Convince Your Boss to Send You to MozCon Virtual 2022 [Plus Bonus Letter Template!]
MozCon is back in person for 2022! From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? Don’t worry, we’ve got a plan. (And if you want to skip ahead to the letter template, here it is!) Copy the template How to make the case Business competition is fiercer than ever. Only those who are able to shift tactics with the changing tides of marketing will be able […]
3 Instagram Video Formats You Should Leverage in 2022 [Data from 500+ Marketers]
As a marketer, you’ve probably wondered which Instagram video format would perform the best for your audience. To help you, we asked consumers what type of video formats they watch the most. Plus, we surveyed marketers to discover their Instagram marketing strategies. You’ll also learn what video format users like to watch on Instagram as well as the size, length, and aspect ratio you should be using. How Marketers are Leveraging Video on Instagram In 2021, we surveyed over 1,000 global marketers to understand which trends they currently (and plan to) leverage. The first thing that stood out to us […]