Internet Marketing / 3368 posts found
CryptoPunk to be split into pieces: Nifty Newsletter, Aug 3–9
Ethereum co-founder Vitalik Buterin proposed a way to anonymize NFT transactions using smart contracts.
Underused Tactics and Overlooked Metrics in E-Commerce
There are plenty of impressive tactics or metrics that aren’t often discussed, not necessarily because they aren’t important, but because it’s easy to get locked into the rhythm of simply reporting on traffic and sales. To change things up, let’s look into some other areas we can optimize to improve the organic performance of e-commerce websites, and some underrated but useful metrics that can help you report on that performance. Tactics to optimize and measure your e-commerce website performance Data scraping for SEO and analytics Data scraping is very useful when you want to retrieve, or scrape, elements from a […]
How Video Consumption is Changing in 2022 [New Research]
In 2022, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch YouTube videos to learn something new, or follow events, Q&As, and interviews via live video. While video isn’t going anywhere, it’s always expanding, changing, and evolving to fit consumer preferences and new platforms — and marketers must keep up. Here, we’ll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically. How Video Consumption is Changing in 2022 1. Increasingly, consumers are relying on marketing videos from brands. In the past, consumers would visit websites, look […]
Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data]
Remember when social media was all about keeping up with your friends and family? For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In other words, social media is the next frontier of e-commerce, and DMs are the future of customer service. That’s the bold claim we made after running our survey of 500+ Instagram marketers earlier this year — but Instagram recently announced a big change confirming our theory. In July, Instagram revealed that the […]
Axie Infinity cuts rewards from classic game, subtly forcing P2E players to new mode
The team described the move as part of its efforts to balance the economy for the Smooth Love Potion token.
Carbon credit NFTs are only effective if burned, experts say
Environmental concerns plague both the crypto industry and the world at large. However, if used right, blockchain-based assets could offer some relief.
Reinventing yourself in the Metaverse through digital identity
Metaverse users can reinvent themselves with a digital identity built upon avatars and digital assets, but there are challenges to consider.
How do you pick your next NFT? Community responds
Redditors discussed various strategies on how they pick the next NFT collection they will invest in.
Sustainable Marketing: Key Principles & How to Leverage It [+Examples]
In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands. Fast forward to 2022 and not much has changed. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? We’ll cover that and more below. Green Marketing vs. Sustainable Marketing While both terms are often used interchangeably, there is a difference between green marketing and sustainability marketing. Green marketing focuses on strategies that […]
How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]
The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era. Radio ads became podcast sponsorships, billboards turned into web banners, and magazine spreads changed from ink on paper to pixels on a screen. The benefits of this digital transformation are countless. The ability to target the right audience and engage them into action – subscribe, […]