Internet Marketing / 2763 posts found
How to Be an Amazing Mentor in 10 Ways, according to HubSpot Managers
Take a minute to think about the best mentor you’ve ever had. It could be your manager, a colleague, a parent, a friend, a coach, a college professor. Then, you reach a point in your life where you have the chance to do the same for someone else. It can be both exciting, and a little confusing. In this article, you’ll get tips from both mentors and mentees on what it takes to foster this successful relationship. What does it mean to be a mentor? At its core, being a mentor is being a trusted advisor. It all boils down […]
How to Write a Press Release [Free Press Release Template + Examples]
In today’s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning headlines on Twitter, Facebook, and other social media platforms. One way to control the narrative surrounding your brand is through press releases. Whether it’s sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists over time. In this post, we’ll discuss: What is a press release? Types of Press Releases Sample Press Release Format How to Write […]
The Ultimate Guide to Writing a Cover Letter
Nowadays, companies have a computerized system that puts resumes through an online scanner which will automatically reject some applicants and push other applicants through depending on their qualifications. So, What does this mean for you as a job seeker? Well, the cover letter attached to your application is more important than ever. We’ve crafted this ultimate guide to cover letters. You’ll find out how to write one that gets read, what to include, and browse tons of templates to gain inspiration. You can dive straight in, or jump to the section you’d like to read. How long should a cover […]
How Market Intelligence Will Make Your Marketing Team More Agile
When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese. So anytime I see a cheese store, I’ll go in and sample everything … for research, obviously. Although I’d never thought about it this way before, I was already thinking in terms of market intelligence and market research (two different concepts, but more on that below). I was thinking about the product and its competitors. As a marketer, market intelligence is important because it can help you understand your position in the market, […]
7 Steps to Create a Complete Marketing Strategy in 2022
The truth is, keeping up with marketing trends could be a full-time job. In 2022 alone, we’ve seen a major shift to short-form video content; the rise and fall of new platforms (looking at you, Meta); and the continuing impact of the global pandemic. In short, what worked for your marketing strategy in the past might not fly today. To succeed in the fast-paced marketing world — and maintain a sense of relevance with your audience — it’s vital to stay ahead of the curve. To help ease some of that uncertainty, we’ve created this guide to show you step-by-step […]
29 Free Resume Templates for Microsoft Word (& How to Make Your Own)
No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it anymore. But just because resumes have gotten more creative doesn’t mean you need special design software to make your application stand out. On the contrary, writing your resume in good old Microsoft Word is still the perfect way to develop your personal brand, while also communicating your experience and career goals. Read on to find out how to make your resume in word, then download one of these amazing resume templates […]
How to Do Market Research: A Guide and Template
Today’s consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they’re more likely to ask for referrals from members of their networks or read online reviews. With this in mind, have you adapted your marketing strategy to complement the way today’s consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: […]
The Top 16 Best Email Marketing Services in 2022
Email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types, and an email marketing platform is one of the first additions to a marketer’s tool belt — and for good reason. Email marketing remains a quick and effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an ROI of up to 4,400%. Simply, email marketing services exist to make the process of email marketing simpler — they have features and capabilities that enhance and streamline email communication (among other things) […]
How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours
Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down. Customers take a similar journey through your company’s conversion funnel when evaluating whether or not to buy from you. You have to pique their interest, build trust, and encourage them to take action. In this […]
Sneak Peek: The Initial MozCon 2022 Speaker Lineup
Have you been waiting on the edge of your seat for MozCon to start rolling out the lineup of speakers? Well, my friend, today’s the day so hold on tight! We’re thrilled to announce the first 15 extraordinary speakers that will be taking the MozCon 2022 stage in Seattle this July (in alphabetical order). Meet the speakers Amalia Fowler (she/her) Founder, Good AF Consulting@AmaliaEFowler Amalia is the Founder of Good AF Consulting, a Vancouver, BC consulting firm where she helps companies build great marketing teams. She’s also a marketing instructor at the British Columbia Institute of Technology and creator of […]