Internet Marketing / 2760 posts found
What is a Web Crawler? (In 50 Words or Less)
When it comes to technical SEO, it can be difficult to understand how it all works. But it’s important to gain as much knowledge as we can to optimize our websites and reach larger audiences. One tool that plays a large role in search engine optimization is none other than the web crawler. In this post, we’ll learn what web crawlers are, how they work, and why they should crawl your site. You might be wondering, “Who runs these web crawlers?” Usually, web crawlers are operated by search engines with their own algorithms. The algorithm will tell the web crawler […]
What Are Brand Assets? 6 Examples to Inspire You
All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a new brand, it’s essential for companies to design brand assets that highlight their values, strengths, offerings, and identities. Brand assets let you create customer touchpoints that are immediately recognizable. Think of Amazon packaging, the Pixar lamp, or Apple’s minimalist design. But branding assets aren’t simply logos and slogans. They’re the combination of several elements that come together to create a […]
Core Web Vitals: What Next?
The promised page experience updates from Google that caused such a stir last year are far from being done, so Tom takes a look at where we are now and what happens next for the algorithm’s infamous Core Web Vitals. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans, and welcome to another Whiteboard Friday. This week’s video is about Core Web Vitals. Before you immediately pull that or pause the video, press Back, something like that, no, we haven’t got stuck in time. This isn’t a […]
Brand Logos: 19 Logo Examples, Samples, & Sources of Inspiration
When it comes to your business’ branding strategy, establishing a logo is one of the most critical tasks. Your logo will be pervasive throughout your marketing campaigns, and it’s one of the most prominent branding elements people will think of when someone mentions your company. Mounting research backs up how important a logo can be to your brand. In fact, a recent study from the Journal of Marketing Research found that an effectively designed logo can “influence brand evaluations, purchase intentions, and brand performance.” Not sure what it takes to create a killer brand logo? To give you a better […]
The Ultimate Guide to Advertising in 2022
When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like, we often struggle to nail down exactly what it means — and how to do it well. From the printing press to pop-up ads, advertising has certainly changed with the times. Despite this, though, the need for advertising hasn’t changed, and neither have the techniques and best practices that make […]
How to Improve Your Communication Skills in 5 Simple Steps
In the workplace, each employee may have their own tasks and targets, but together, you are all working toward the same end goal. But with so many different people coming together, there’s bound to be some friction on how to implement ideas and strategies best. The key to helping your team succeed is communication. Communication is a collaborative effort, and everyone can stand to work on their communication skills. While some workers may feel shy and won’t share their brilliant ideas, other team members may struggle to see or understand different points of view. No matter where you are with […]
Understanding the Google Ads Auction & Why Ad Rank Is Important
There are 3.5 billion searches on Google every day, and 84% of people use Google at least three times per day to search for information. When there is a search query on Google, Google Ads runs a quick auction to determine which ads will show for that search query, and what the ad positions should be. This ad auction is repeated every time an ad is eligible to appear for a search term out of the billions searched each day. To determine if an ad is eligible to be shown in the Google search results, and what the position of […]
10 Great Examples of Welcome Emails to Inspire Your Own Strategy
We’ve all heard how important it is to make a good first impression. Show up late for a job interview? That’s a bad first impression. Eat a ton of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns out that the “make a good first impression” principle holds true not only in face-to-face encounters but email interactions as well. The result? The right welcome email goes a long way to connect with potential business contacts or customers. When you send a welcome email to a new blog reader, newsletter subscriber, or […]
What Is B2B Marketing Automation Plus the Best Software
Marketing automation allows your team to increase productivity while simultaneously nurturing more leads. Within the category of marketing automation tools are B2B marketing automation tools — software that’s ideal for the B2B marketer. B2B Marketing Automation B2B marketing automation allows you to streamline marketing tasks and role responsibilities through workflows and triggers. B2B marketing automation is meant to help your team stay productive and efficient while nurturing your leads. B2B Marketing Automation Examples Here are some examples of how you might use B2B marketing automation on your team. Trigger follow-up workflows after leads visit high-intent web pages (e.g. product page, […]
What Is Content Operations? A Straight-Forward Guide
In a 1996 essay, Bill Gates wrote, “Content is king,” and what was true then is still true now. Content is necessary to the success of a business. If the content is the king, we could say its operations are the queen — or at least a knight. Imagine a startup that wants to create a blog post. It’s a timely post that needs to be up before the end of Q1. Because the startup is new, it hasn’t established concrete operations for blog content. So, the post sits in a Google document with no plan for who uploads the […]