Internet Marketing / 2942 posts found
How to Win Potential Consumers with Customer Journey Mapping on Google
If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding your potential customers and their conversation with Google by using the customer journey mapping method to provide them with the best content. The idea came to me when watching internal user experience teams at our agency, and I hope it will inspire you as an SEO to leave your spreadsheets for a moment and start working with sticky notes (yeah, sticky notes). Later in the article, as an example […]
Best Structured Data Testing Tools
Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data. Image Source Structured data relates to SEO and marketing because it helps search engines understand your content and website. When your website content is optimized using structured data, you’ll gain more visibility for your site pages in SERPs. Given its impact on SEO, you’ll want to ensure your website’s structured data is optimized. Below we’ll recommend some high-quality structured data testing tools, and explain how to fix errors you find in your testing process. Structured […]
How to Turn a Case Study into a Customer Success Story [+ Tips from HubSpot Marketers]
Expression, passion, style, persuasion, authenticity. These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study, they might feel a daunting rise of tediousness, or perhaps writer’s block. In this article, we’ll dive into each step you need to take to create an engaging customer success story and convert leads. Why should you tell a customer success story? Case studies are more than proving your company’s achievements. Through eloquence […]
The HubSpot Blog’s 2022 Instagram Marketing Trends Report
If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. The heart-shaped notification button seems to move with a mind of its own, IGTV has disappeared, and the addition of the Reels and Shop buttons has completely changed the way we interact with the platform. While these changes seem arbitrary, they’re the crucial next steps in Instagram’s evolution into a video-centric social shopping platform. In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with […]
TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care?
When TikTok went viral in 2019, pulling in millions of global users nearly overnight, almost every major social media channel quickly pivoted attention to short-form videos. While Instagram – which notably innovated on Snapchat Stories – launched Instagram Reels, YouTube – known for its longer-form videos – launched YouTube Shorts. Now, TikTok seems to be taking on its biggest social media rivals yet again by exploring two familiar — but still surprising — features: TikTok Stories and 10-minute video capabilities. If you love the short-form, in-feed, and non-ephemeral nature of TikTok’s platform, you might be surprised that they’re now launching […]
How to Optimize Your 404 Error Page for SEO & Conversions
In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s still happen. This error is the most common one that your site’s visitors will encounter. It basically means that the page the visitor was trying to reach cannot be found. This could be because the page has moved to a new URL or because it’s been removed from the website. While you should take steps to correct these errors on your […]
The Ultimate Guide to Viral Campaigns
“He once ran a marathon because it was on his way. Sharks have a week dedicated to him. Mosquitoes refuse to bite him purely out of respect.” Have you heard of him before? Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. The commercials — which make me laugh every time — are part advertisement, part comedy skit and have a similar theme so fans always know when they’re watching a Dos Equis advertisement. The company targets its audience of sophisticated beer drinkers in an […]
40 Clever 404 Error Pages From Real Websites
Running a successful website means staying alert for errors like broken pages or slow performance. However, sometimes there are problems that you just can’t avoid, and 404 errors are one of them. A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place. No matter how many resources you put into ensuring your website never goes down … there’s always a chance that users could end up here. It’s inconvenient, but a fact of life. And the reaction of visitors when they […]
8 Virtual Interview Tips to Help You Get The Job
If you’ve landed on this post, it’s likely that your resume has impressed the hiring manager(s) at the company you’re applying to work for, and you’ve now been invited to a virtual interview. That’s a huge accomplishment. If you’re looking for video interview tips, tricks, and best practices — or just want to know what in the world an automated interview is — you’ve come to the right place. What is a virtual interview? How to Prepare for Virtual Interviews Virtual Interview Tips Automated Virtual Interview Tips How to Prepare For Virtual Video Interviews There’s something about remote interviews that […]
7 Local Business Incentives to Offer Instead of Amazon Gift Cards
If you sell software, marketing services, or other goods to local business owners, it’s time to reconsider offering Amazon gift cards as incentives. According to ILSR’s 2022 survey of independent business owners: 65% of your customer base views Amazon’s market dominance as a challenge to the existence of their business 70% want the government to either break up or regulate Amazon When budget is allocated to increase sign-ups or improve retention with a douceur, we want recipients to feel intrigued, recognized, engaged, welcomed, and understood. It turns out there are much better ways to sweeten a deal than sending a […]