Internet Marketing / 3284 posts found
20 Social Media Mistakes to Avoid in 2022
According to 2021 HubSpot Blog research on social media trends, 77% of social media marketers say social media marketing was somewhat to very effective for their company in 2021. We often talk about the best strategies to use on social media but do you ever wonder about the top mistakes to avoid? In this article, we cover the top ones categorized by platform. Instagram 1. Ignoring new features. Instagram is constantly evolving. Just this year, the social network has announced several big features it’s either testing or fully rolling out, like the Creators Marketplace, supervision tools for teens, pinned posts, […]
Trigger Marketing: 7 Steps to Use It in Any Campaign + Examples
Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have no control over it. Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it. What is trigger marketing? The Benefits of Trigger Marketing How to Use Trigger Marketing Trigger Marketing Examples When you hear about marketing automation, you often think of detailed diagram of emails sent to different segments, broken […]
What is Blockchain? | The Ultimate Guide
As cryptocurrency continues to be a hot topic, you may be wondering if your business can benefit from crypto like bitcoin. But what if I told you the biggest opportunity for businesses of any kind is actually related to the technology that underlies bitcoin — blockchain. Blockchain, the public ledger that records all bitcoin transactions, is more than just a fad — it’s changing life as we know it. Don’t believe me? Follow along to learn more about blockchain and how it works, who’s using it, and the future of the technology. Feel free to email, bookmark, or jump to […]
The 17 Best Resume Templates for Every Type of Professional
While an eye-catching resume alone probably won’t land you your dream gig, it doesn’t hurt to put a little extra effort into how you present yourself on paper, so we’ve scoured the web for some of the best resume templates to help you stand out in a sea of Times New Roman and crowded copy. The right resume design speaks to your skills and personality and can propel your application to the top of the stack. But finding a cool design that also fits your professional identity can be a major hassle. Applying for jobs is already hard enough. Best […]
Blogging Time Management: How to Blog When You Have No Time
Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time. How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine. No matter what you’ve got on your marketing plate, it won’t get done without proper time management. Learning how to make the most of your time will greatly affect your productivity and overall success as […]
The Ultimate Guide to Storytelling
Storytelling is an art. Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It is, and rightfully so because storytelling is a crucial part of the most successful marketing campaigns. It sets vibrant brands apart from simple businesses and loyal consumers from one-time, stop-in shoppers. It’s also the heart of inbound marketing. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing […]
What Is Localism and How Does it Relate to Local SEO?
Local search marketing is a form of publicity unlike any other because of its potential for creating positive social change. July 2022 is Independent Business Month and the perfect moment to reinvigorate our work as local SEOs by reflecting on the meaningful bigger picture to which we’re contributing. I’ve heard European social commentators say that you can’t publish books in America with the word “virtue” in their titles, but when an independent business owner opens their doors, it instigates a true virtuous cycle. When marketers have the honor of entering that cycle, we’re participating in something even more important than […]
The Ultimate Guide to Content Creation
Content creation is what happens behind the scenes. It’s how Google can offer the perfect answer to your problem. It’s the videos you watch on YouTube after a tough day. Content creation is also what helps people discover your business, brand, and products. And that content helps you attract, engage, and delight prospects and customers. It brings new visitors to your site and ultimately generates revenue for your company. In other words, if you’re not creating content, then you’re behind the curve. Why is content creation important? Content creation is the ultimate inbound marketing practice. When you create content, you’re […]
The Beginner’s Guide to the Competitive Matrix [Template]
Have you ever been playing a game and had to look around to check out the competition? Whether you currently own or you’re looking to start your own business, you need to do the same thing. Luckily, there’s a methodical way to do that: by conducting a competitive analysis and creating a competitive matrix. A competitive matrix will help you identify your competitors and lay out their products, sales, and marketing strategies in a visual format. By doing this, you’ll learn where you’re positioned in the market, how to differentiate yourself from your competition, and how to improve upon your […]
Hey, These Aren’t My Competitors!
You know your competitors, and you’re not going to let some damned SEO tool tell you different! Hey, I’ll give you the first part, but there are a lot of reasons that the results from a tool like True Competitor might not match your expectations, and that could be a good thing. I’m going to dig into five of those reasons: You’re living in the past You’ve hit a brick wall You can’t see the trees You’re stuck in one tree We’re just plain wrong First, the toughest one to hear — the world is changing, and you’re not changing […]