Internet Marketing / 3009 posts found
Your First Three SEO Tests
Emily Potter, Head of Customer Success at SearchPilot, is an SEO A/B testing expert. Today, she returns as a Whiteboard Friday host to share with you the first three SEO tests you should run to kick-start your SEO testing program. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz. I’m Emily Potter. I’m Head of Customer Success at SearchPilot. If you haven’t heard of us before, SearchPilot is an A/B testing software that was built specifically for the SEO industry. We run large-scale SEO tests on enterprise websites. Today […]
How to Use the Weighted Average Formula in Excel
When you’re calculating the average for a set of values, you’re generally working with values that have the same weight and importance. But what happens if some values weigh more than others? This is where the weighted average formula comes in. In this article, we will break down how to use this formula in Excel, plus provide some examples. How to Calculate Weighted Average in Excel To calculate the weighted average in Excel, you must use the SUMPRODUCT and SUM functions using the following formula: =SUMPRODUCT(X:X,X:X)/SUM(X:X) This formula works by multiplying each value by its weight and combining the […]
Content Mapping 101: The Template You Need to Personalize Your Marketing
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for resources to help them achieve their goals. You can create this experience by content mapping. Content mapping allows you to create highly targeted, personalized content at every stage of the buyer’s journey, helping to nurture leads and prospects toward a purchase decision. In this post, we’ll go over what a content map is […]
13 Social Media Calendars, Tools, & Templates to Plan Your Content
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. With so many social networks available to us, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms. Let’s dive into our list of top tools to stay organized and on […]
How To Improve Your Emails With a Handwritten Signature
Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers. However, the popularity of email marketing means you have to work harder to stand out among competitors. It’s not enough to just write great content. You have to make your emails feel personalized and look professional too. We’ll show you how you can create a handwritten signature for your emails to give them an extra human touch. Why You Need a Signature Of the billions of emails sent and […]
The Ultimate Guide to Google Data Studio in 2020
Having the ability to visualize data helps you unlock invaluable insights for better decision-making in your business and gives you a serious advantage when it comes to getting competitive opportunities. While many tools can help you visualize data, none compare to Google Data Studio, which is entirely free and accessible to all (even if you don’t have any data of your own!). Like most Google tools, Data Studio can be hard to master, but it’s well worth it. Once you’ve gotten comfortable with its features, you can use it to create stunning and informative reports for your clients, coworkers, or […]
Why CRM and Marketing Automation Need Each Other
Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make the task more organized and easy — like customer relationship management software (CRM) and marketing automation. But it’s not just about how much easier it makes your job. When the two software work together, it can become a more streamlined process that can potentially convert more prospects into qualified leads quicker and more effectively. And more businesses are seeing the value in integrating the two. In fact, 52% of marketers prioritize implementing marketing automation […]
How to Win Potential Consumers with Customer Journey Mapping on Google
If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding your potential customers and their conversation with Google by using the customer journey mapping method to provide them with the best content. The idea came to me when watching internal user experience teams at our agency, and I hope it will inspire you as an SEO to leave your spreadsheets for a moment and start working with sticky notes (yeah, sticky notes). Later in the article, as an example […]
Best Structured Data Testing Tools
Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data. Image Source Structured data relates to SEO and marketing because it helps search engines understand your content and website. When your website content is optimized using structured data, you’ll gain more visibility for your site pages in SERPs. Given its impact on SEO, you’ll want to ensure your website’s structured data is optimized. Below we’ll recommend some high-quality structured data testing tools, and explain how to fix errors you find in your testing process. Structured […]
How to Turn a Case Study into a Customer Success Story [+ Tips from HubSpot Marketers]
Expression, passion, style, persuasion, authenticity. These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study, they might feel a daunting rise of tediousness, or perhaps writer’s block. In this article, we’ll dive into each step you need to take to create an engaging customer success story and convert leads. Why should you tell a customer success story? Case studies are more than proving your company’s achievements. Through eloquence […]