Internet Marketing / 2937 posts found
The 8 Best Free Flowchart Templates [+ Examples]
A flowchart template will help you easily map out business processes, improve workflows, and even clarify your organizational structure — without you needing to draw a single line from scratch. And if you think you don’t need to use flowcharts for business, think again. While bulleted lists, Word documents, or even presentations help, they don’t provide the same level of visual clarity and readability that a flowchart does. Especially if you’re trying to map out a process with different steps or stages. Before we share the best flowchart templates, let’s answer an important question: what is a flowchart, and what […]
20 Digital Marketing Ebooks Marketers are Reading in 2022
The digital marketing industry is always changing. That’s why it’s important for marketers to commit to learning as much as possible about digital marketing and emerging trends. But … who has the time? Enter: the ebook. If you want to expand your knowledge of digital marketing from reputable thought leaders, but have limited resources, or don’t even know where to start, this post is for you. We’ve compiled some awesome ebooks on the ins and outs of digital marketing, from SEO, to content building, to beginner’s guides. 1. Digital Marketing for Small Business by HubSpot Image Source For this ebook, […]
How to Create an Infographic in Under an Hour [+ Free Templates]
Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case. Considering the popularity and effectiveness of visual content in marketing today, you shouldn’t throw in the towel just yet. That’s why we decided to do most of the work for you. With HubSpot’s Free Infographic Templates in PowerPoint, you can create high-quality, professional infographics in under an hour. Feel free to take a look at the resource below: You can add your […]
How Social Media Trends Can Influence Your SEO
Whether it’s participating in the latest challenge, using a trending TikTok sound, or putting your own spin on a viral recipe, we all know social media trends provide a great opportunity to spread brand awareness and grow your brand’s social media following. But they can also be utilized to boost search engine results, driving traffic and sales to your website. If taking advantage of social media trends in one way or another isn’t a part of your brand’s digital marketing strategy just yet, read on. This article will show why it’s important to jump on board and provide you with […]
50 Call-to-Action Examples You Can’t Help But Click
Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). Think about it: If you hadn’t been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. It’s really important to guide your visitors through the buying journey using strategic CTAs. What is a […]
How To Add a Sparkline in Excel
Excel is a great tool for all of your marketing needs. You can create graphs to visualize your data, use formulas to calculate conversion rates, or even create social media calendars. You can also monitor trends in your marketing campaign data and, in this post, we’ll explain how to do so with the sparklines tool. Already know what you need? Jump there with our Table of Contents. How to Add a Sparkline in Excel Create a Column Sparkline in Excel How to Ungroup Sparklines in Excel How to Mark Data Points in Sparkline Charts How to Color Code Excel Sparkline […]
What Is Brand Essence? 5 Examples
If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence. All successful businesses have a core spirit that makes up the soul of the brand. At Dyson, it’s efficiency. At Disney, it’s magic. Defining brand essence is essential for building a cohesive brand identity, creating impactful marketing campaigns, and connecting with customers. Considering that over 75% of consumers buy from brands that share the same values, it’s important for companies to signal what matters most to […]
Best Social Media Management Tools
In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more. In this blog post, we’ll cover what social media management tools are, how your team can benefit from them, and 12 of the best options available today. Let’s get started. Get certified in social media strategy with a free social media marketing course. Social Media Management Tools […]
The Ultimate Guide to Email Marketing
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. So, how does email marketing actually work anyway? Now let’s review when you should use […]
Case Study: The ROI of Re-optimizing Content (Plus Bonus How-To)
We’ve been re-optimizing Brafton’s blog content consistently since 2018. It’s been one of the main SEO strategies we’ve used to increase our blog traffic from 20,000 to 200,000 monthly visitors over the last three years, and we’re continuing with this strategy into 2022 (and probably beyond). For the purpose of this study, we wanted to answer the question, “How well does content re-optimization work, and is it worth your time?” But first, let’s back up and get some definitions out of the way. What is content re-optimization? In its simplest form, content re-optimization is the process of updating existing content […]