Internet Marketing / 3189 posts found
Smart contracts can redesign legal agreements, but businesses beware
Smart contracts provide plenty of benefits, but find out why those benefits can be just one side of a double-edged sword.
Sense and Sociability – The Corporate Guide to Social Media Etiquette
“Women belong in the kitchen.” Unfortunately for Burger King, this tweet definitely didn’t go down well on Twitter (no surprise). Although it was only in subsequent tweets that the meaning of the post was explained, the damage had already been done. Burger King faced plenty of backlash and had to remove the post. Burger King’s mishap highlights the importance of having social media etiquette standards for your company and employees. And in this article, you’ll learn how to avoid poor social media etiquette and mind your manners online. Social media is now part of everyday life with over 4.4 expected […]
14 Best Types of Charts and Graphs for Data Visualization [+ Guide]
There are more types of charts and graphs than ever before because there’s more data. In fact, the volume of data in 2025 will be almost double the data we create, capture, copy, and consume today. This makes data visualization essential for businesses. Different types of graphs and charts can help you: Motivate your team to take action Impress stakeholders with goal progress Show your audience what you value as a business Data visualization builds trust and can organize diverse teams around new initiatives. Let’s talk about the types of graphs and charts that you can use to grow your […]
The 14 Best Graphic Design Portfolios We’ve Ever Seen, & How to Start Your Own
A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making your portfolio more important than ever before. And while some designers still carry a physical book of printed design examples, most portfolios are graphic designer websites. These sites show audiences much more than design skills like logo design or typography. Whether you’re a full-time graphic designer or dabbling in design as a side project in your free time, it’s critical you create a sleek graphic design portfolio to showcase your […]
The 20+ Best WordPress Themes for Podcasters in 2022
Podcasts have become a source of convenient entertainment that’s growing in popularity, but their growth can become limited on platforms like PodBean and BuzzSprout. By building a website and using a WordPress podcast theme, you can garner more downloads and listeners. If you’re a host or producer, chances are you’re busy managing your podcast — and building your own WordPress website may sound like a daunting task. However, creating your site can be quite simple with the right WordPress podcasting theme that allows you to share your episodes, seasons, host bios, and any other content you want to provide your […]
Does Marketing Really Matter? (8 Benefits That Show It’s Critical)
Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. The basis for this line of argument for many of them is that they’re too busy trying to get customers through the door to be bothered about “fancy marketing.” However, marketing is a more effortless and surer way to bring in the business they want. This article will reveal some benefits of digital marketing for small businesses and show that marketing truly matters […]
How to Know When You Need a Dedicated Paid Landing Page
The average SEO-focused product page converts at only 2.9 percent, which is among the reasons many companies pursue paid advertising traffic to achieve their goals and KPIs. But creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how do you know if you need a custom page or if you can safely send paid traffic to an organic page and still achieve your KPIs? This three-step, data-driven evaluation helps answer this question. Paid vs. SEO landing pages — why have both? Before diving into the evaluation […]
LinkedIn Company Pages: The Ultimate Guide [+ 10 Best Practices]
LinkedIn Pages allow users to discover, follow, and find new roles at their favorite businesses. But they’re not just useful for job seekers and professionals. If you own a business, organization, or other institution, you can use LinkedIn Company Pages to connect with your audience and strengthen your brand image. A lot happens on LinkedIn. People post updates, professionals seek new jobs, salespeople pitch prospective customers, and LinkedIn members of all kinds connect, chat, and build relationships. With more than 800 million members, this level of activity comes as no surprise. LinkedIn Company Pages provide a unique way for your […]
The 23 Best Google Chrome Extensions for SEO
The importance of using a great SEO Chrome extension can’t be overstated. SEO is essential if you want your site to rank on Google, and the right extension can help you automate research and analysis, leading to a more effective SEO strategy. With so many SEO Chrome extensions available, marketers often find themselves spending more time finding a great fit than getting actionable analytics. To help you navigate the crowded world of Chrome extensions, we’ve come up with a list of our favorites for SEO. Best SEO Extensions for Google Chrome 1. MozBar Price: Free; MozBar Premium, free 30-day trial, […]
6 Tactics to Boost Ecommerce Sales [Without Discounting]
Admittedly, when I opened my Etsy shop last year, I half-expected the sales to pour in naturally. In reality, opening an online store is half the battle — you also need a solid strategy for generating ecommerce sales. The same is true for ecommerce veterans. If you’ve been in the game for a while, you’ve likely weathered periods of slumps or plateaus. When this happens, it’s essential to refresh your strategy with more effective ways to sell. Here, we’ll cover six tactics to build awareness, entice buyers, and boost sales. 1. A/B Testing Absolutely every aspect of your site could […]