Internet Marketing / 2936 posts found
How to Calculate Marketing ROI [+Free Excel Templates]
If you can prove that your marketing activities actually made an impact on your business, you’ll have many more opportunities (and budget) to grow your marketing efforts. Sounds like a marketer’s dream, right? But how do you find the right metrics to measure and prove marketing ROI to your boss and stakeholders? With the help of this guide and a free marketing ROI excel template, you’ll learn how to calculate your marketing ROI with Excel to secure more resources for your marketing team. For example, if you’ve been running an $800 marketing campaign for three months, and average sales revenue […]
10 Best Social Media Organization Tips and Tricks for Managers
Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content. Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes feel like herding cats. So, how do busy social media managers keep their ducks in a row? We asked the people who run social media for their brands from across the U.S. for their best tips on staying organized. Here’s what they shared with us. […]
How to Prepare an Advertising Plan [Free Template]
Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan. Your plan will help you present a clear path for return on investment (ROI), get buy-in from leadership, and share your proposal with relevant stakeholders. Follow Along With HubSpot’s Free Ad Plan Template In this post, we’ll explain what an advertising plan is and highlight the major sections you should include in your advertising plan so you can guarantee your next campaign is a success. Advertising Plan Template Pro Tip: HubSpot created the following advertising […]
A Little Irish Wisdom for Your Local SEO
Happy Saint Patrick’s Day to the Moz community! We’re always looking for new ways to set our readers and customers up for success, and today, we’re going to take a look at the inspiring tale of how a whole nation has built a path to real human progress for its people, with takeaways that can be applied to your own business and community. A first century well spent Last year, the Republic of Ireland turned 100, and according to author Dan Henry, the Irish have accomplished all of the following in their first century: Living longer and easier — death […]
11 Talent Acquisition Strategies to Find the Best Employees
It can be difficult to find the ideal candidate for a specific position — in fact, in 2021, 69% of companies have reported talent shortages and difficulty hiring – a 15-year high. Regardless of the state of the economy and your talent pool, to succeed long-term, your business should be able to hire and retain the best, most talented employees. But hiring can be a daunting task, which is why you need a talent acquisition strategy. To succeed long-term, it’s critical you attract and retain talented employees regardless of vacant roles. Talent acquisition can help you do this, while solving […]
How to Prep Your SEO Strategy for a New Website
How to Prep Your SEO Strategy for a New Website From web development to branding and design, there are plenty of moving parts when launching a new website, but your SEO strategy shouldn’t be an afterthought. In fact, your SEO strategy should be one of the primary considerations before you even start your website. To take things a step further, the best case scenario would be that your website structure is fully built based on the SEO strategy you already have in place. Doing this from the get-go saves lots of headaches for things like web development, content formatting and […]
How to Craft a Successful Customer-Centric Marketing Strategy
When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series “The Legend of Zelda.” My online search for the right gift led me to STL Ocarina, a company that sells ocarinas — the musical wind instruments that have been around for thousands of years and a staple item in the Legend of Zelda series. Clearly, the company knew many of its customers were like me — either […]
12 Essential Media Planning Tools
Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones — to name a few. For companies hoping to reach their audiences across multiple channels, engaging in media planning is a must. However, it’s almost impossible to pull off without media planning tools that give you insight into your efforts. To help you with your media planning efforts, we’ve compiled a list of the essential media planning tools, templates, and software to use this year. Your customers are consuming messages in more ways than ever before — […]
SEO & Core Algorithms: How to Address, Analyze, and Affect
Core algorithm updates can be the bane of an SEO’s existence. The number of unknowns coming out of an update keeps people on their feet, as Google seemingly sits back and watches them scramble to address the changes. Given how cryptic Google typically is about core updates — and even regular updates, for that matter — it can often seem like we’re at the mercy of the algorithm, with no legitimate measures of our own to employ. Google itself has even stated repeatedly that website owners shouldn’t view updates as something they are fighting against. With all that said, do […]
What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research]
Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. According to Facebook Advertising, 64% of audiences in the US, UK, and Brazil said they would like to see more diversity. Deloitte’s Heat Test Report found 69% of brands with representation in ads saw an average stock gain of 44%. But where does one start? Diversity isn’t something you can simply check off a list — implementing inclusive content is complex. It has many facets internally and externally in an organization and includes multiple […]