Internet Marketing / 3189 posts found
How to Write a Respectable Resignation Letter [+Samples & Templates]
If you’re leaving your job, you’re not alone. The workforce has revolutionized into “The Great Resignation.” Some experts have renamed the recent spikes in employee resignations as “The Great Reimagination” or “The Great Realization.” People are reevaluating how they work, where they work, and why they work. According to the Bureau of Labor Statistics, in April 2021 alone, around 4 million people quit their jobs. That number is the highest recorded since the bureau started recording such rates. Even though millions quit their jobs every month, we understand that telling your boss that you’re leaving the company is never an […]
7 Email Cadence Best Practices for Better Email Marketing Campaigns
There‘s much more to email campaigns than drafting up some copy and hitting send. One of the most crucial components is email cadence: the pulse, pace, and playbook of a successful email campaign. In other words, if you can get the right emails to the right customers at the right time, you can get a lot of mileage out of your email marketing efforts. Let‘s take a deeper dive into what an email cadence is and establish the fundamental principles of structuring a successful one. The success of an email campaign can hinge upon the effectiveness of its cadence. If […]
The Best 30-60-90 Day Plan for Your New Job [Template + Example]
Worry often comes along with the excitement of a new job. What if you can’t adapt to new people, processes, and team-wide dynamics quickly enough to make a great impression? Fortunately, there’s a way to organize and prioritize your time and tasks, helping you seamlessly adapt to your new environment: The 30-60-90 day plan. Creating and following an effective plan enables you to soak in as much information as possible, master your core job responsibilities, and make a lasting impact on your new team. In this post, we’ll cover everything you need to know about building the best 30-60-90 day […]
Next Search Intent
Satisfying search intent is a critical component of our daily SEO work. But if you’re not thinking ahead to what a searcher might look for after that initial query is answered, you could be missing out. In today’s Whiteboard Friday, Ola tells you what “next search intent” is, why it’s important, and how to optimize for it. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. I’m Ola King. I’m a user researcher here at Moz, and I’m excited to join you today for another edition of Whiteboard Friday. […]
How to Give Your Two Weeks’ Notice [+ 3 Examples]
Giving your two weeks notice is never easy, particularly if you have a good relationship with your boss and colleagues, or you feel they’ve invested time and energy into your professional development. If you’re wondering how to give two weeks notice without hurting your relationship with your employer, you’re in luck. There are particular actions you can take to ensure you leave a good final impression with your current employer. Leaving your current company respectfully and thoughtfully can ensure better long-term connections and references — and, even if you’re switching industries, you never know who could help you down the […]
The Ultimate Guide to On-Page SEO in 2022
On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will be. You get to decide on the target audience for that page. And you get to choose the target keywords and phrases you want to focus on. This can be intimidating and empowering at the same time. If you’re unsure how to get started, we’ve built this on-page SEO checklist to help guide you. Jump To: What is On-Page SEO? […]
10 Positive Feedback Examples Your Employees Need to Hear
Years ago, I worked at an office where the only time I ever heard from my manager was if I fell short of expectations. Without positive feedback, I felt like all of my wins went unnoticed and that they didn’t matter nearly as much as my losses. This caused me to lose motivation and my productivity began to suffer. It also pushed me to leave the company and seek better opportunities elsewhere. While it’s important to let employees know where there are areas that need improvement, it’s equally important to give positive feedback so they know where they shine. Giving […]
The Meaning of Employee Relations
Workplace culture and strong internal relationships are undeniably critical for your company’s long-term success. Focusing your efforts on employee relations, and cultivating good relationships between employers and employees can help your Human Resources department mitigate conflict, build trust between team members, and decrease turnover rates. If the term ‘employee relations’ makes you furrow your brows in confusion, we’re here to help. We’ll explain what employee relations is and why it’s important below. Jump to: What Employee Relations Is Employee Relations Examples Employee Relations Best Practices What is employee relations? Employee relations is a branch of human resources that deals with […]
How to Make a QR Code in 5 Easy Steps
Floors. Ceilings. Bathroom stall doors. These are just a few of the places you’ll find QR codes. In fact, they’ve become so ever-present that 45% of shoppers used marketing-related QR codes in 2021. There’s no denying the popularity and convenience of the QR code. But, what exactly is it? Why is it so popular? How can you create one for your next marketing campaign? Keep reading to learn the magic behind QR codes and how to create your own. QR codes typically look like this: Not every QR code is shaped like a perfect square. Sometimes they have unique patterns, […]
How to Find your Dream Job in 2022
Finding a new job is a job in itself. It takes time and effort to apply, interview, and eventually land a position — even when you’re completely qualified. It took me close to nine months from the moment I decided it was time to start searching for a new role to my first day at HubSpot. Long story short, searching for a new job or finding your dream career isn’t always an easy process. It can be stressful, time-consuming, and difficult. But, no fear — that’s why we’ve created this guide. Follow along, and the process will feel significantly less […]