Internet Marketing / 3009 posts found
Revenue Marketing: What It is and Why It Matters
91% of marketers are confident that their making marketing decisions will positively impact revenue. Are you one of them? As marketers, we’re well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts. How then, do marketers come up with a winning online marketing strategy that directly ties to their revenue goals? If you’re unsure of the answer, we’ve got you covered. In this article, we’ve outlined the steps that you can take to plan successful revenue marketing campaigns. Let’s explain revenue […]
A Look Back at 30+ Years of Website Design
Web design has come a long way since 1991, when the first ever website was published. Exclusively text-based, this site marked the beginning of what would become a digital revolution. And while recollections of “under construction” GIFs and blinding background colors make me thankful for just how far the web has come, there are some historical web design choices that actually demand a nod of respect. Websites like this one haven’t been lost to time, either. If you want to see what a website looked like at any period since its launch, enter its domain name into the Wayback Machine […]
How to Create an Editorial Calendar [Examples + Templates]
If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it’s nothing short of chaos. To the blogger, it’s evidence of a (desperate) need for an editorial calendar. My muddled system transforms dramatically when I work with a team. I realize the need for organization and structure, and this could not be more necessary than managing a blog. Without a mutually agreed-upon system for planning, writing, and scheduling content every week, you […]
Why Your Brand Needs A Strong Visual Identity [+ 5 Examples to Inspire You]
Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That’s because a brand’s visual identity is a powerful tool for telling a company’s story, building customer affinity, and increasing revenue. If done effectively, visual identity can communicate a particular feeling or message without words. But a poorly-designed identity can confuse customers with lackluster messaging and disjointed graphics. So it’s no surprise that consistent brands are 3.5x more likely to have strong brand visibility than inconsistent brands. Visual identity plays an essential role in branding, […]
The State of Content Marketing in 2022 [Stats & Trends to Watch]
Content marketing is the process of planning, creating, and sharing content with your target audience. It helps you generate brand awareness, convince customers to take action, and drive revenue. There are various types of content marketing, like social media and blogs, but new trends and techniques emerge every year that change the ways businesses reach their audiences. As a marketer, it’s essential to know what your competitors are focusing on, so you can create a strategy and stand out from the crowd. In this post, discover important stats to know about the state of content marketing in 2022 and trends to […]
What Will Content Planners Budget For in 2022 [HubSpot Blog Research]
If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to this new normal. We surveyed over 600 media planners this year and 99% of marketers who have ever pivoted their content plan did so in 2021, with 39% of them pivoting three times that year. So how are they budgeting in 2022? Let’s find out. How much are marketers spending on content marketing? According to HubSpot Blog Research, 39% of marketers surveyed say they allocate 31-50% of […]
Cross-Posting in 2022: What Is It & Why You Should Use It
Every year, a new digital platform emerges. In the last year alone, Discord, Twitter Spaces, and Twitch have all become very popular with consumers all around this world. Now, social media marketers are faced with this issue: Should you curate content for each platform and its audience or should you save some time and cross-post on multiple platforms? In this article, we’ll discuss the do’s and dont’s of cross posting, the benefits of this strategy, and some tools to help you leverage it. Who can get the most out of this strategy? Small brands with a limited marketing budget New […]
45 Quotes That Celebrate Teamwork, Hard Work, and Collaboration
Henry Ford’s quote, “If everyone is moving forward together, then success takes care of itself,” is one of my personal favorite quotes on teamwork. Because it’s true: Teamwork has the incredible power to increase productivity, job satisfaction, and even each person’s individual performance. To inspire your team to band together and celebrate collaboration, we’ve gathered some of our favorite quotes on the power of teamwork. Check out the full list of inspirational quotes below, including some remarks about hard work to keep your collaborative juices flowing. Quotes About Collaboration “Alone we can do so little; together we can do so […]
Title Tag Rewrites: 7 Months Later
Back in August, we analyzed 10,000 SERPs and found that Google was rewriting 58% of the title tags we were able to track. In September, after some serious objections from the SEO community, Google released the following statement: Based on your feedback, we made changes to our system which means that title elements are now used around 87% of the time, rather than around 80% before. This immediately raises two questions. First, has the situation improved? Second, why the huge mismatch between our numbers (and similar numbers by others in the community)? Rewrites by the numbers We collected new data […]
How Apple iOS 15’s Impacting Email Marketers [New Data]
Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. Considering that Apple Mail and Apple mobile devices make up over 35% of the global email provider market share, those fears didn’t seem too far-fetched. But the question remains – were these fears well-founded or were they false alarms? Now that enough time has passed to see the impact of data privacy changes, I surveyed 300 email marketers to understand how iOS 15 and […]