Internet Marketing / 3009 posts found

The Ultimate Guide to Email Marketing

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The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. So, how does email marketing actually work anyway? Now let’s review when you should use […]

Case Study: The ROI of Re-optimizing Content (Plus Bonus How-To)

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We’ve been re-optimizing Brafton’s blog content consistently since 2018. It’s been one of the main SEO strategies we’ve used to increase our blog traffic from 20,000 to 200,000 monthly visitors over the last three years, and we’re continuing with this strategy into 2022 (and probably beyond). For the purpose of this study, we wanted to answer the question, “How well does content re-optimization work, and is it worth your time?” But first, let’s back up and get some definitions out of the way. What is content re-optimization? In its simplest form, content re-optimization is the process of updating existing content […]

Should You Make the Move? An SEO’s Journey from Agency to In-House

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I’ve heard over and over from fellow SEOs that they just “fell into” the industry and didn’t know much about it beforehand. Well, I am no exception. I searched far and wide for a marketing job prior to graduating college in 2018, but it was my sister who introduced me to the concept of SEO. She suggested I apply to the agency she worked at, so I quickly started Googling to learn more about the concept. After my brief research and a few interviews, I found myself at a large digital marketing agency. I loved working at the agency with […]

The Top 7 Marketing Challenges Faced Globally in 2022 [HubSpot Data + Expert Tips]

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Every marketer faces different challenges. And, ever since 2020, the ways we’ve had to pivot, adjust campaigns, and address challenges has been unlike anything many of us have had to do before. And, even if you’ve somehow navigated the past two years without any surprising or tough marketing challenges, there’s likely at least one task, tactic, or strategy you’ve always wanted to improve upon.  Today, marketing is so fast-paced that it can be difficult to identify which areas you’ll want to develop to facilitate stronger growth in 2022 and beyond. For that reason, it’s important to pause for a moment […]

Is Internal Recruitment Good for Business?

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During my days as a journalist, I saw many different forms of recruitment take place. It was common to see reporters and photographers recruited from all over the country to work with the team. It was also common to see employees move to different positions internally. A reporter could go from reporting outside to producing a show in-house. Associate producers could rise in rank and become executive producers. This type of internal recruitment isn’t common only in newsrooms. Many companies recruit from their current roster of employers rather than recruit externally. Internal recruitment is often faster and less time consuming. […]

Everything Brands Need to Know About the Metaverse

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Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation. But, our web-based lifestyle wasn’t perfect. While you could see and talk to people, interactions still felt distant and impersonal. And, despite having every delivery app at our fingertips, we still missed going outside, exploring the world, and experiencing life to its fullest. And, for a small — but growing — group of people, that’s where the metaverse came in. Although metaverses are nothing new, we started hearing more buzz than ever about futuristic virtual reality […]

10 Digital Style Guide Examples from Famous Companies such as Apple, Google & Starbucks

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If you’ve ever wondered how designers at Apple defined every little element in iOS as they were building it, then you’re in the right place. As technology is constantly evolving, web design continues to become more formalized. Web designers and developers need to create code that can translate seamlessly from PC to mobile devices, make easy to understand site navigation, and innovate other site capabilities — these are all elements that companies standardize in digital style guides. Digital style guides have become more useful to a brand’s overall image and memorability on the web because they set the expectations and […]

An Introductory SQL Tutorial: How to Write Simple Queries

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How to Query a SQL Database: Make sure that you have a database management application (ex. MySQL Workbench, Sequel Pro). If not, download a database management application and work with your company to connect your database. Understand your database and its hierarhcy. Find out which fields are in your tables. Begin writing a SQL query to pull your desired data. Ever heard of SQL? You may have heard about it in the context of data analysis, but never thought it would apply to you as a marketer. Or, you may have thought, “That’s for the advanced data users. I could […]

How Nonprofits Can Use TikTok for Growth [Case Study + Examples]

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TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it’s here to stay. Although it’s an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We’re seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. Here, let’s explore tips and best practices for nonprofits looking to leverage TikTok for growth. Is TikTok right for your nonprofit? Building a presence on a new social media platform can be a big undertaking. As with any platform, it’s essential to assess […]

Consumer Behavior Statistics You Should Know in 2022 [New Data]

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How consumers make purchasing decisions has changed greatly in just a few months. For instance, the pandemic has shifted some buyers more online. In recent years, there has also been a push for more transparent and sustainable practices in brands. But what else is there? Well, that’s what we’re covering here. In this article, you’ll learn some interesting statistics regarding consumer behavior that you should know in 2022 and what that means for your marketing strategy. 1. Consumers buy more online. According to a 2022 GWI Commerce Report, there has been a 36% increase in the number of Americans doing […]
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