Internet Marketing / 3190 posts found
How Brands Use NFTs for Marketing: Are They Really Worth The Hype?
According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs). Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. In this article, we’ll cover what NFTs are, how brands are using it, and if it’s worth the investment. So, how exactly do they work? Well, when an NFT is created, also known as “minted,” it can represent tangible items like art and clothing and non-tangibles like music, videos, and images. For instance, Twitter’s founder, Jack Dorsey sold his first tweet for $2.9 million […]
How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z
In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). And, these apps – which both encourage “authentic” photo-sharing, come a few years after VSCO – another image-sharing app – went viral (particularly among Gen Z demographics). Haven’t heard of any of these apps? Don’t panic. Ultimately, we haven’t written much about them for a reason: Because these apps aim to offer safe spaces for users to share their most authentic […]
Elon Musk swaps Twitter avatar for a horde of Bored Apes, BAYC floor price surges 10 ETH
The development has caused a stir in the NFT community, with some saying Elon Musk made a collage of bored apes on his avatar to troll NFT owners.
The creator economy will explode in the Metaverse, but not under Big Tech’s regime
Independent creators and artists should feel empowered by decentralization and not play by Big Tech’s rules, especially in the Metaverse.
Nifty News: Steve Irwin’s zoo conservation NFTs, SportemonGo is gone, and more
SportemonGo will no longer be sponsoring pro-football teams, Steve Irwin’s zoo is launching NFTs and Leeds United is selling tokenized jerseys to support Ukraine.
Nifty News: Louis Vuitton and Johnnie Walker dabble in Web3
Other notable NFT news this week includes Larva Labs deleting all of its tweets and Elon Musk briefly changing his Twitter profile picture to a Bored Ape Yacht Club collage.
3 key metrics signal Terra (LUNA) price is preparing for a recovery
LUNA price is far from its all-time high but three key metrics signal that the altcoin could be preparing to rally.
Hundreds of NFTs listed on OpenSea from Shanghai residents during COVID lockdown
In response to the city’s COVID-19-related lockdown, Shanghai residents turned to the blockchain to preserve their experiences.
How To Create An Infographic In Powerpoint [+Free Templates]
It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast. To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint. PowerPoint can be a marketer’s best friend when it comes to visual content creation. In fact, Infographics are the fourth most used type of content marketing. And it’s plain to see why, marketers who align the topic, content, and style of their infographics with the needs […]
How Content Marketing & PR Combined Can Generate Leads
Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Current Challenges in Lead Generation Customer acquisition costs (CAC) are on the rise. About 60% of marketers say that their CAC has increased over the past three years, making it more important than ever for companies to […]