Internet Marketing / 3366 posts found
Aspirational Analysis: Competitive Research for New (or Small) Sites
Competitive SERP analysis (including our recently launched Competitive Analysis Suite) is — by design — based on understanding the broader ecosystems of your ranking keywords. This is great if you’re an established business, but what if you’ve got a brand new site or are still developing your SEO strategy and aren’t ranking for many keywords? Consider, for example, the fictional site, Dice-E-Shop.com (shh.. just let me have this one). We plug it into True Competitor, wait for some magic to happen, and voila! Look at all the time you saved! Okay, it’s not ideal, but there is a solution, and […]
Local SEO Audit: Everything You Need to Know [+ How to Perform One]
How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence. While a local SEO audit may seem daunting if you’ve never done one before, it can actually be completed in seven easy steps — and there are several tools that can make yours quick and efficient. A local SEO audit can be done on its own or as part of […]
25 Copywriting Portfolio Examples That Will Secure Your Next Gig
If you’re reading this blog, you’ve likely decided to start or revamp your copywriting portfolio. With so many portfolios out there, it’s hard to figure out how to make yours stand out from the crowd. What colors should you use? What kind of writing samples will show off your skills? Fortunately, I’ve put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction. Each copywriting portfolio example I’ve included is unique in terms of color, layout, and personality — highlighting the various ways you can approach putting a portfolio together […]
Understanding the Google Ads Auction: The Importance of Quality Score + How to Improve It
Google holds over 85% of global desktop search traffic and gets billions of searches per day. Google’s advertising revenue through Google Ads was $209.49 billion in 2021, the majority of which came from search advertising. Google Ads is very competitive and Google uses an auction system to decide which ads to show. When a search query is made with a keyword that has multiple bidders, Google Ads runs an auction to determine which ads are eligible to be shown for that keyword and their ad positions. Only ads that meet minimum quality requirements will be shown for a relevant search […]
How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales
Let’s face it – there are many marketing tactics that boost conversions. However, to make your marketing effective, leveraging the customer’s buying cycle is the key to a successful online business. Understanding a customer’s buying cycle is how you can have the right marketing for a successful commerce site. Online Buying Cycle The online buying cycle is very similar to the original buying cycle; however the key difference is the online buying cycle occurs online. Because it is online; many ecommerce sites and brands will utilize social media platforms and email marketing as marketing tools to help market and sell […]
Nifty News: Lacoste’s luxury DAO, Bill Gates slams Bored Apes and more…
Bill Gates has slammed “expensive digital images of monkeys” while an NFT trader made a 921.12 ETH profit on a BAYC NFT overnight.
OpenSea announces migration to Seaport protocol
The firm estimated that users can save 35% on gas fees with newly optimized transaction efficiency.
NFT ticketing may catch on faster in France after UEFA championship debacle
French authorities take note after fake tickets and gatecrashers spoiled the UEFA Champions League final experience for many soccer fans in Paris last month.
Olyverse offers new concept of experiential NFTs: Nonfungible Stories (NFSs)
Present-day Hollywood is built on a centralized landscape, where monopolized institutions hold all the power.
YouTube Thumbnail: Your Guide to Making a Scroll-Stopping Image
YouTube thumbnails, the small, clickable snapshots that viewers see when they search for videos, can be just as important as a video’s title because they provide a preview of your video and entice viewers to click through. If your video has an ordinary or sub-par thumbnail, it won’t persuade anyone to watch your content. YouTube could deem the video irrelevant and won’t rank it in the search results or distribute it through the “Recommended Videos” feed. Since your video’s click-through rate is one of the most important ranking factors in YouTube’s search algorithm, especially during its first hour on the […]