Internet Marketing / 3366 posts found
Bad Press Releases: 14 Rookie Mistakes to Avoid
Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report, 78% of journalists say they prefer press releases and news announcements to other content types. The problem? Writing a press release is simple — writing a good press release is no easy task. In this piece, we’ll break down 14 common bad press release characteristics and offer suggestions to help your team avoid press release mistakes. 14 Rookie Press Release Mistakes to Avoid While there’s no such thing as the “perfect” press release, your team can get closer to the […]
Job Simulations: What They Are and Why Recruiters Need Them
Recruiting or hiring the right talent is essential to the growth of any business. However, it’s not always easy to find the right person. Most times, it feels like trying to find a needle in a haystack-like heap of CVs, with each new one looking better than the last. Sorting through these CVs often requires a ton of time and effort — without the guarantee of picking the right candidate. You can make things easier for yourself and increase your chances of picking the right candidate by using job simulations. In this guide, you’ll learn what job simulations mean. We’ll […]
What is a Marketing Plan & How to Write One [+Examples]
For a while now, you’ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but you’ve never done something like that before. You don’t even know where to start. Fortunately, we’ve curated the best content marketing plans to help you write a concrete plan that’s rooted in data and produces results. But first, we’ll discuss what a marketing plan is and how some of the best marketing plans include strategies that serve their respective businesses. […]
English Premier Football League Files NFT and Web3 Trademarks Concerning Its Logo and the Cup Trophy
While big sports are gradually adopting various web3 initiatives, the iconic European football function English Premier League (EPL) is officially entering the realm. This is known from the recent filing of two crypto and NFT trademarks to the US Patent and Trademark Office. The news came from the licensed trademark attorney, Michael Kondoudis’ Twitter post from June 6th. Thus, according to the attorney, “the Premier League has filed 2 US trademark applications for NFTs, cryptocurrencies, digital tokens + collectibles, digital asset trading, financial and crypto services, virtual clothing, footwear, and sports gear.” The filings include EPL’s name and logo of […]
How to Earn Topical Authority in 2022 and Beyond
As is often the case with SEO, if you’re doing it well, then you are probably already topically relevant. Topical authority isn’t new, but it’s a term that I’m seeing a lot right now in the SEO sphere. But hey — if you’ve not yet earned topical authority, now is a good time to start. In this article, I’ll take a deep dive into topical authority: what it is, how to earn it, and, importantly, how to strategically develop topical relevance. What is topical authority? Topical authority is a measure of authority built up through proven expertise and trust in […]
17 Recruiter-Approved Skills for Your Resume That’ll Help You Get the Job
When I graduated college, I didn’t have much prior work experience. However, I had something I believed made up for it — hard and soft skills for a resume. But what are hard or soft skills and how do they impact your professional future? What are Hard Skills and Soft Skills? Don’t let these antonyms fool you — both hard skills and soft skills play a vital role in crafting an optimal job skills section. But although best practice calls for a balance of hard and soft skills in the skills section of your resume, There are differences between soft […]
20 Best Webinar Software Platforms of 2022
If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, then you could benefit from webinar software. In a blind test run by the team at Business2Community, it was discovered that live webinars got 2.3x the number of registrants than an on-demand video, and had 23% more. In addition, live attendants were also more attentive as participants viewed an average of 80% of the live webinar content. That type of turnout can aid your business in lead generation and more conversions if they’re immersed in what you have to […]
Leadership vs. Management: Key Differences You Should Know
We often hear the terms “leaders” and “managers” used interchangeably. However, there are key differences in how each operates. In this article, we’ll dive into what those differences are and how you can leverage each one within an organization. What’s most interesting is that every leader has likely taken on a managerial role. However, not every manager has been a leader. This is because someone typically steps into a manager role when there’s a need within your organization. Anyone who can meet those needs will succeed as a manager. However, a leader requires a different skill set and can emerge […]
In Defense of Spam Score and the Concept of a Toxic Link
I’m writing this after John Mueller caused a minor stir on Twitter on Monday, with this post: The concept of toxic links is something that’s made up by SEO tools — I’d just ignore it, and perhaps move on to more serious tools. — 🐝 johnmu.xml (personal) 🐝 (@JohnMu) June 6, 2022 Now, at Moz we do not actually use this “toxic” language in our tools or accompanying guides, so this probably isn’t aimed at us. That said, I do think there’s an interesting discussion to be had here, and our competitor Ahrefs made an interesting conclusion about how this […]
Writing a Job Description That Attracts Ideal Candidates [8 Tips]
As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. This article will walk you through an approach to job descriptions that allowed me to double my conversion rate of visitors-to-applications in less than a year. You’ll learn the strategies and best practices I used to grip candidates, exciting them enough to take action. What is a job description? A job description is a document written by an employer that lists the tasks and responsibilities of a specific role along with […]