Internet Marketing / 2929 posts found
What Video Marketers Should Know in 2022, According to Wyzowl Research
It’s well established that video has been one of the breakout trends in the marketing world for the past decade. But what’s happening in video marketing right now? And how does its growth and success stand up to the twists and turns of a global pandemic? At Wyzowl, we’ve released an annual State of Video Marketing survey every year since 2015, charting usage, spend, channels, and opinions among video marketers and consumers. We recently released our eighth State of Video Marketing report and, in light of the chaos of recent years, it’s perhaps our most fascinating set of findings yet. […]
Page Experience is Here to Stay: Moz Launches Performance Metrics Suite
Way back in April 2021, I had the honor of announcing a new beta Moz product: Performance Metrics. It arrived just in time for SEOs to track and improve their sites through the anticipated May launch of Google’s Page Experience update. We uniquely offered at-scale tracking and issue identification against Core Web Vital metrics for hundreds of URLs per campaign, rather than the handful of URLs available in competing tools at the time. Back then, we (correctly) anticipated a minimal initial impact from the update, but even we didn’t foresee Google’s delay of the full rollout until August. However, sites […]
How Contextualizing Topics can Lead to Press-worthy Content for Your Brand
More brands than ever are investing and producing quality journalism to drive their earned media strategy. They recognize that it’s a valuable channel for simultaneously building authority while finding and connecting with customers where they consume news. But producing and distributing great content is no easy feat. At Stacker and our brand-partnership model Stacker Studio, our team has mastered how to create newsworthy, data-driven stories for our newswire. Since 2017, we’ve placed thousands of stories across the most authoritative news outlets in the country, including MSN, Newsweek, SFGate, and Chicago Tribune. Certain approaches have yielded a high hit rate (i.e., […]
What Is Automated List Building Software and Why Your Marketing Team Needs It
List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service reps) to help your team offer customers a personalized and delightful customer experience. Automated list building software exists to help your team create and manage accurate, up-to-date, and easily applicable lists in a way that’s quick and easy. What is automated list building? Automated list building is the process of using a tool to help you […]
5 Dos and Don’ts When Making a SMART Goal [Examples]
Every year I create vague New Years resolutions, but this year I decided to try something different. Using the SMART goal framework (specific, measurable, attainable, relevant, and time-bound), I reworded my 2022 goal from “read more books” to “read two books per month to hit my goal of reading 24 before the end of the year.” The SMART framework is an effective strategy for creating more specific and attainable goals. Plus, it provides benchmarks against which you can measure your progress — if you have a larger, more daunting goal, smaller steps can help you remain motivated. Here, let’s explore […]
Influencer Marketing for SEO and Authority
Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. This is Andy Crestodina from Orbit Media Studios here in Chicago, and I want to explain something that I love very much and that is kind of a familiar theme if you’ve been following the Moz content. It’s about the relationship between people, relationships, and SEO outcomes. Specifically I want […]
Shopify SEO: The Guide to Optimizing Shopify [Updated for 2022]
A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform has been steadily rising in popularity throughout the years. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since October 2017. Currently, 4.24 of the top 10,000 sites and 3.02% of the top 100,000 are using Shopify. Since we’ve worked with a good amount of Shopify stores, […]
What a Crisis Manager Does and How to Be a Great One
You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, negative occurrences are inevitable. Whether it’s a product defect that leads to a recall, a security breach that leaves our customer’s data vulnerable, or violence or disasters in the workplace, bad things are bound to happen at some point. While it’s not the happiest of thoughts, it’s realistic. Unfortunately, we don’t have the luxury of opting out from negative occurrences. Still, we do have the […]
How to Develop Brand Architecture
Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity. The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Without this framework, there’s no connection between your brand’s offerings, messaging, and identity. This inconsistency can confuse consumers and dilute the overall value of the brand. (Think of it like walking through a building where every room has vastly different interior design). To ensure your brand architecture fits […]