Internet Marketing / 3095 posts found
What is a Media Kit — and How to Make One [+ Press Kit Examples]
Your competitor releases a new product or service. You offer something similar — but, of course, much better. Then, suddenly, your competitor’s product is everywhere. News articles, online reviews, best-of lists, buyers’ guides, even TV segments. How is this happening? And your real question: why isn’t it happening to you? To compete against your competitors, there’s one thing you’ll need in your wheelhouse: a media kit. Here, we’ll explore what a media kit is, and how it can help you increase brand awareness and, ultimately, sales. Plus, how to make one for your own brand. Media kits may live fully-online […]
How To Create a Google Sheets Drop-down Menu
A lot of the data you enter into your Google Sheets tables may be repetitive, like tracking whether an influencer you’ve reached out to for a partnership has agreed to working with you or not. It can get tedious to go in and type each yes or no as time goes on, which is where a critical tool, the drop-down list, becomes your best friend. In this post, we’ll go over how to add a drop-down list to your own Google Sheets data set to help save time. How to Add a Drop-down List in Google Sheets As mentioned above, a […]
Mastering Facebook Ads In 2022 Through Incrementality
There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics. In 2022, Facebook has 1.79 billion daily users. There are plenty of opportunities to create Facebook ads that will drive impressions, link clicks, leads, and more. However, these metrics only scratch the surface of how much impact your Facebook ads can truly have on your business. As more industry experts focus their media buying on incremental gains, marketers can better measure […]
What is Context Marketing? Why It Matters in 2022 [+Examples]
While it’s fair to say most marketers are on-board with the importance of content marketing, there’s still an aspect of marketing that doesn’t get as much love: context marketing. Whether you know what context marketing means or not, I’m willing to bet you want to deliver the right campaigns to the right customers at the right time. That’s what context marketing is all about. Here, we’re going to introduce the concept of context marketing and dive into strategies you can use to implement it into your overall marketing strategy. My favorite context marketing definition is delivering the right content, to […]
How to Measure the Impact of Content Based on Intent
When it comes to measuring the impact of content, you might think of KPIs like “sitewide conversion rate”, or picture an upward graph that shows an increase in traffic. But are those metrics really meaningful? In this piece, I’ll argue that, no, they’re not. Instead, let’s focus on getting you actionable insights that can help your content flourish, by measuring its impact in a meaningful way. The problem with sitewide conversion rates Unless your website is a one-pager, the likelihood is that not all of your pages have the same intent. So why do we still measure conversion rates across […]
What is a Media Mix & The Most Effective Types [HubSpot Blog Data]
I’m willing to bet that today, the typical campaign at any brand uses a media mix. This refers to the process of using multiple channels to meet marketing goals. The question is, how exactly does it help brands better plan campaigns? Let’s dive into how it works, review some stats, and see some brand examples. A media mix is another term for an overview of the channels businesses choose to execute their marketing strategies on. Ultimately, media mix optimization is the process of analyzing the performance of those channels. Think about the last campaign you saw from one of your […]
The Four Pillars of Relevancy: How Digital PR Campaigns Can Lead to Gains in Every Sector
Relevance continues to be a hot topic in search, especially since John Mueller broke the internet last year by saying that the “number of links doesn’t matter at all”, and that relevant content trumps the quantity of content. I head up the team at JBH the Digital PR Agency, and whilst growing the team and working with a huge range of brands over the last four years, I’ve realized that we wear many, many different hats. For some of our clients, we are their link building agency. We achieve specific links that adhere to specific criteria to support SEO objectives. […]
3 Roles Marketing Leaders Plan to Recruit in 2022 [New Research + Expert Insights]
The new year can be an exciting time to consider how you might expand your team to reach new goals in 2022. But it can also be stressful for that very same reason. With a limited budget, how can you ensure you’re making the right hire? HubSpot’s Blog Research uncovered the top three roles marketers are planning on hiring in 2022. Let’s explore why those three roles matter, according to experts. The Top 3 Roles Marketing Leaders Plan to Hire in 2022 1. Creative Director Nowadays, brands are expected to create top-notch content across platforms. To successfully reach new audiences and […]
How 500 Marketers are Leveraging Instagram Shopping Tools [Data]
Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then. The platform has evolved from a simple image-sharing social platform to a money-making content curation one. With the addition of Instagram’s shopping tools, it’s steering more toward ecommerce and less on the social aspect. So what does that mean for brands? We surveyed over 500 marketers to learn more about their Instagram strategy. Find out below what we found out as it relates to the […]
31 Instagram Features, Hacks, & Tips Everyone Should Know About
Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab? There are countless lesser-known Instagram features, settings, hacks, and search options to help take your Instagram game to the next level. And we’ve compiled them all, here. Whether you’re a recruiter looking to showcase your company’s culture, a marketer in the e-commerce industry, or an individual who’s just looking to use Instagram in the best ways possible, there are Instagram tips and features here for you. Note: Before getting started, make sure you’re operating on the latest version of […]