Internet Marketing / 3366 posts found
The Ultimate Guide to Video Marketing
If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more. There’s no strategy like video marketing for educating, generating leads, and converting customers. Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. So what do you think you know about video marketing, and what do you want to learn? Video production is more cost-effective […]
A Privacy First-World Won’t Hurt Your Customer Relationships, It Will Transform Them: Insights from HubSpot’s CMO
As marketers, we thrive on data. Data can help us identify when content is underperforming, and pivot to provide the highest value to our prospects and customers. It can also enable us to explore new, underutilized channels, and discover the best platforms to connect with our audiences. All of this is to say: Any changes to the existing data collection ecosystem will create uncertainty around the future of marketing, and make some marketers fearful about how their current strategies will perform in a privacy-first world. But a privacy-first world doesn’t inhibit a company’s ability to know and better serve their […]
13 Common Interview Questions and How to Answer Them
You made it (almost)! After networking and sending countless resumes, you’ve finally landed a job interview. Of course, you want to be prepared, so you did what most candidates are recommended to do — you looked up “most common interview questions.” The key to a successful interview is preparation, so it’s important to look up interview questions so that you can go to the interview with your answers already in mind. This will boost your confidence and increase your chances of a second interview, as well as help you get the job. To help you along, I’ve put together a […]
What Is Small Business SEO?
Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. Read on to learn everything you need to know about small business SEO, why it’s important, and how to develop a strategy for your business, no budget required. It’s important not to confuse small business SEO with local SEO, as local helps businesses appear in location-based searches vs. general results. However, some small businesses may hope to leverage local traffic, so, if this is you, your small business strategy will include local steps. We’ll discuss this further below. Is […]
50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data]
As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an “up-and-coming” content strategy. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. The most recent data shows that video content isn’t just effective — the demand for it is growing at an impressively rapid pace. Here are the key video marketing statistics you should keep in […]
30 Leadership Behaviors You Need to be an Excellent Leader
Leadership isn’t just about control — it’s also about actions and behaviors. As a leader, do your current leadership behaviors align with both your and your team’s goals? And does your behavior boost your team’s morale or bring the mood down — resulting in high turnover and less efficiency? To help you answer those questions, we’ve put together a breakdown of the kind of conduct that leaders should exhibit. Leaders who don’t possess these behaviors may struggle with completing objectives, maintaining a healthy work environment, or managing their team members. With that in mind, let’s take a look at 30 […]
Everything You Need To Know About Google Web Stories
Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram. It poses a unique opportunity for creators, so read on to learn all about Google Web Stories, what they can do for your business, and how to create them and make an impact. Table of Contents: What are Google Web Stories? Google Web Stories Examples How to Make Google Web Stories Best Practices for Creating Google Web Stories Google Web Stories SEO Checklist What are Google Web Stories? Google […]
How to Write a Respectable Resignation Letter [+Samples & Templates]
If you’re leaving your job, you’re not alone. The workforce has revolutionized into “The Great Resignation.” Some experts have renamed the recent spikes in employee resignations as “The Great Reimagination” or “The Great Realization.” People are reevaluating how they work, where they work, and why they work. According to the Bureau of Labor Statistics, in April 2021 alone, around 4 million people quit their jobs. That number is the highest recorded since the bureau started recording such rates. Even though millions quit their jobs every month, we understand that telling your boss that you’re leaving the company is never an […]
7 Email Cadence Best Practices for Better Email Marketing Campaigns
There‘s much more to email campaigns than drafting up some copy and hitting send. One of the most crucial components is email cadence: the pulse, pace, and playbook of a successful email campaign. In other words, if you can get the right emails to the right customers at the right time, you can get a lot of mileage out of your email marketing efforts. Let‘s take a deeper dive into what an email cadence is and establish the fundamental principles of structuring a successful one. The success of an email campaign can hinge upon the effectiveness of its cadence. If […]
The Best 30-60-90 Day Plan for Your New Job [Template + Example]
Worry often comes along with the excitement of a new job. What if you can’t adapt to new people, processes, and team-wide dynamics quickly enough to make a great impression? Fortunately, there’s a way to organize and prioritize your time and tasks, helping you seamlessly adapt to your new environment: The 30-60-90 day plan. Creating and following an effective plan enables you to soak in as much information as possible, master your core job responsibilities, and make a lasting impact on your new team. In this post, we’ll cover everything you need to know about building the best 30-60-90 day […]