Internet Marketing / 3215 posts found
The Ultimate Guide to SEO in 2022
What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car? My guess is you turn to Google. Impact Plus reported that 61% of marketers named SEO as a top marketing priority in 2021. And so, it’s a cold, harsh truth that without at least some presence on Google, your business faces a digital uphill battle. In this guide, you’ll discover a strategy to build your online presence — Search Engine Optimization (SEO). You’ll […]
Blockchain network undergoes $5 million investment round into NFT certifications
NFT market proves it is more than a speculative bubble of colorful art, demonstrating real utility in battling the counterfeit economy.
Web3 social media app that rewards creators with crypto goes live on App Store
The next step in the evolution of the creator economy is post-to-earn.
23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete the desired action. The list below outlines many helpful tools for marketers looking to optimize their conversion rates. From high-level changes like landing page and email design and inspiration to in-depth insights on how your visitors navigate through your content, these tools will help you improve your site’s performance. To help you understand the tools and their uses, we’ve also […]
8 Discontinued Social Media Channels and Features (+Why They Never Took Off)
What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot of these original social networks go forgotten, but that doesn’t make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today. In this blog post, we’ll dive into the stories of some of the earliest social networks — and why they didn’t stick around. From Six Degrees to Snapchat: A […]
How to Identify Whether Your Increased Traffic Is Spam
Traffic has spiked — hallelujah! This is what you’ve been working towards! Pause: before you start celebrating, it’s good to do your due diligence and make sure that glorious, spiked blue line under “All Users” is in fact genuine users visiting the site, and not spam. The checklist to determine whether or not increased traffic is spam is not too difficult to follow. You’ll probably know in 10 minutes whether it’s time to do a celebratory dance, or if you need to solve a problem. Either way, today you’re going to do something valuable. Before taking action on that pesky […]
Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy
A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, then a SKIMS segment on “Keeping Up With the Kardashians.” I had one of those moments where I thought “SKIMS is showing up everywhere!” That’s because the company has an integrated media planning strategy. A few months after these events, when I was shopping for shapewear for my wedding, guess what brand I thought of? (Spoiler alert: it was SKIMS.) That’s why, as a marketer, having an integrated media plan is important […]
Indonesia’s cryptocurrency community in 2022: An overview
Regulations, exchanges and local adoption help cryptocurrencies gain traction in Indonesia.
Record music streaming profits highlight how NFTs will empower content creators
With the dramatically expanding creator economy, NFTs and Web3 are becoming the tools for giving artists and musicians more financial stability and control.
NFTs, Web3 and the metaverse are changing the way scientists conduct research
To democratize science through decentralized science would allow for a new kind of interface layer for a modern Scientific Revolution.