Internet Marketing / 3359 posts found
5 best email marketing tools for real estate businesses in 2025
Real estate professionals face unique challenges when it comes to staying top-of-mind with clients, nurturing leads through long sales cycles, and managing relationships with both buyers and sellers simultaneously. Email marketing addresses these challenges by enabling agents and brokerages to deliver personalized property listings, market updates, and timely follow-ups that keep prospects engaged throughout their home-buying or selling journey. This post provides a comprehensive comparison of the best email marketing tools for real estate businesses, including detailed feature breakdowns, pricing information, and a structured guide to help you choose the right platform. We’ll compare tools and share how HubSpot has […]
12 best email marketing tools for accounting firms in 2025
Email marketing for accounting firms comes with unique challenges. You’re dealing with strict compliance requirements, seasonal workload swings during tax season, complex financial information that needs to be communicated clearly, and client relationships that can span decades. Email marketing tools solve these problems by automating tax deadline reminders, segmenting clients by service type, and keeping you connected with clients year-round—not just during tax season. The right platform helps you stay top-of-mind, cross-sell advisory services, and generate more referrals without adding hours to your day. In this guide, you‘ll find a detailed comparison table of 12 email marketing platforms, feature breakdowns […]
6 best email marketing tools for higher education businesses in 2025
Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and coordinating with faculty, colleges and universities need robust email marketing solutions that can handle complex, multi-audience campaigns while delivering personalized experiences at scale. Email marketing remains the most preferred communication channel for prospective students during the college application process, with 55% preferring email over text messages (33%). The education industry also achieves an average email open rate of 28.5% — among the highest across all sectors — making email marketing an essential tool for enrollment management and student engagement. This…
9 best email marketing tools for dentists in 2025
Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise. Between managing patient appointments, following up on treatment plans, and regulatory concerns, dental practices face unique marketing challenges, and analog outreach methods often fall short of tackling them. Thankfully, email marketing offers a scalable channel to stay top-of-mind, educate patients, and boost retention across hygiene, referrals, or specialty procedures by automating appointment reminders, personalizing treatment follow-ups, and segmenting patients based on their dental health needs. In fact, the average email open rate for dental practices hovers around 40%, showing email marketing is a highly effective avenue […]
12 best email marketing tools for automotive businesses in 2025
Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ significantly from those in other sectors. These challenges include managing long sales cycles that span months, coordinating service appointment reminders based on mileage and time intervals, and maintaining customer relationships that generate repeat business over decades rather than weeks. Email marketing tools solve these industry-specific challenges by automating service reminders, segmenting customers by vehicle type and purchase history, scoring leads based on engagement levels, and integrating with dealership management systems to create seamless customer experiences. This comprehensive guide includes a […]
Starting a new business? Here are the AI tools I would use when building from scratch
Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes down to how quickly you can execute. You need to understand your market and know how to scale your operations. AI tools can help you get off the ground. If I had to rebuild my business from scratch today, I’d lean heavily into AI tools to make the process faster, smarter, and more efficient than ever before. Here‘s exactly how I’d approach rebuilding from zero, and the specific AI tools that would make it possible. Table of Contents […]
AI email subject lines that drive 3x more revenue and actually convert [+ exclusive insights]
Email subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still rely on gut instinct and basic A/B testing to choose them. What if you could predict which subject lines will resonate with your audience before hitting send? AI email subject line optimization makes this possible by analyzing millions of data points from your actual subscribers’ behavior, automatically testing variations, and continuously learning what drives engagement. But here’s what most articles won’t tell you: there’s a massive difference between using a basic AI generator to brainstorm subject lines and implementing true […]
Why most go-to-market playbooks fail internationally — and what to do instead
I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what still holds today — is how quickly things break down when people assume their way of working is universal. Fast‑forward nearly three decades, after leading international growth at HubSpot and advising companies from Google to SaaS startups, I’ve seen the strongest domestic strategies fall flat abroad. Here’s what I see happen over and over again: Teams think they’re being global, but they’re still defaulting to the comfort of their home market. Proximity bias and familiarity creep in quietly, and the […]
Why SurveyMonkey’s Marketing Leader Says Your Foundation Is Broken
The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday. With reckless optimism and zero follow-through. But Katie Miserany, SurveyMonkey’s Chief Communication Officer and SVP of Marketing, thinks the real problem isn’t AI — it’s that most marketers have forgotten a fundamental truth: Just because you can talk about something doesn’t mean you should. Katie Miserany Chief Communications Officer and SVP, Marketing at SurveyMonkey Claim to fame: Miserany’s proud accomplishment isn’t a single launch or campaign… It’s the people. She’s felt fortunate to meet, hire, and mentor incredibly talented […]
Enterprise generative AI tools that actually work
TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale. The best tools integrate with your CRM, unify customer data, and support secure, governed workflows. To choose the right solution, focus on proven use cases, integration depth, governance controls, and measurable ROI. Start with a clear rollout plan, align teams, and use a selection matrix to compare vendors. Generative AI tools like ChatGPT have changed individual work, but using them in a company causes many challenges. Teams copy-paste customer data into external interfaces, but the outputs lack context from […]