Internet Marketing / 3425 posts found
What Rising Ethereum Prices Mean for Digital Art Accessibility
Ethereum is at the helm of the international NFT market and in this regard, all digital art marketplaces rely on this platform for functionality.
Multi-channel content distribution: How to scale content reach in the era of Loop Marketing
I’ll say the hard thing nobody wants to admit: Creating “great content” isn’t enough; it’s time for a change. And that change starts with multi-channel content distribution. This guide covers: What multi-channel content distribution is How to efficiently syndicate content across platforms Content distribution ideas that align with the Loop Marketing era You’ll learn how to make the most of your content through modular repurposing, build an optimized distribution strategy using channel-specific adaptation, and measure which platforms drive pipeline. Multi-channel content distribution connects content to multiple channels using unified data and automation, transforming content distribution from a manual bottleneck into […]
AI search visibility: The playbook for marketers
AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity. Unlike traditional SEO, which tracks ranking positions and blue links, AI visibility measures how often your brand is mentioned, how your owned content is cited, and how those mentions are framed in model responses. As more users rely on direct answers instead of click-through results, a strong AI search visibility profile influences not just discovery and trust, but ultimately, conversions. Table of Contents What is AI search visibility? How is AI search visibility different from […]
8 best answer engine optimization (AEO) tools for growing businesses that every marketer should know
Here’s a tough pill to swallow: The way buyers discover brands has undergone a fundamental change. Thus, answer engine optimization tools have emerged as essential technology for marketers navigating the new era of search, where AI platforms like ChatGPT, Perplexity, and Google AI Overviews deliver direct answers instead of links. AEO tools bridge this visibility gap by tracking how AI systems mention, cite, and recommend your brand. These AI search monitoring tools reveal data that traditional analytics can’t capture, such as: Whether you’re being recommended How you’re described Where competitors are winning Prompts you should own As programmatic SEO evolves […]
Answer engine optimization trends in 2026: How AEO is transforming the landscape
Emerging trends in answer engine optimization are reshaping how brands earn visibility, trust, and demand in AI-powered search. Answer engines like ChatGPT, Google AI Overviews, Perplexity, and Gemini now deliver fully synthesized answers directly to users, compressing the traditional customer journey. According to HubSpot’s Consumer Trends Report, 72% of consumers plan to use AI-powered search for shopping more frequently. If your content isn’t structured for or easily parsed by answer engines, your brand won’t appear. Competitors will. Or worse, inaccurate narratives about your company, pulled from sources you don’t associate with, may surface prominently in AI-driven results. That’s a visibility […]
Forget Follower Count: What Actually Drives Sales, According to a TikTok Marketing Expert
If you’re starting off the year with a bunch of execs demanding explosive growth in 2026, you’ll like this creator’s refreshing take: “Your brand doesn’t need to be loved by everyone. Even if you’ve captured just 3% of the market, your brand can stay alive.” While I’m aware “staying alive” is more disco anthem than marketing goal, her point holds: Trying to appeal to everyone in 2026 isn’t going to work… and it also doesn’t need to. Crafting strong marketing that resonates with a loyal group of enthusiasts is better than Hail Marying your brand on a billboard in Times […]
The best AI visibility tools that actually improve lead quality
Search has changed faster than most teams have adapted. For years, visibility meant ranking — climbing search pages through backlinks, keywords, and authority signals. Now, customers open ChatGPT or Gemini, type a question, and receive a synthesized answer drawn from multiple sources. McKinsey’s recent finding that only 16% of brands systematically track AI search performance underscores the gap between how people search and how companies measure visibility. Most teams simply don’t know whether AI systems recognize their brand or include it in generated responses. AI visibility tracking tools fill that blind spot. These tools track vital brand health outcomes like […]