Internet Marketing / 2929 posts found
The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about the power of “story” in marketing. The best marketers — and the best brands — are the ones telling the best stories. However, I believe most brands are telling the wrong story… And it’s costing them millions. So… Whose story are you telling? Every story has four characters: the Hero, the Victim, the Villain, and the Guide. Understanding these roles is a game-changer for anyone looking to build a personal brand that actually connects […]
Site Reputation Abuse: Is Your Website at Risk?
Google has launched a surgical strike on Site Reputation Abuse, AKA “Parasite SEO,” hitting big brands and major revenue streams. Should you be worried? We’ve got you. Dr Pete’s level chart to help you understand the types of actions that are being penalized.
It’s Like Marketing, But Made for Humans: Lessons from Oatly’s EVP
If you’re sipping an oat milk latte as you read this, you’re in luck. Keep reading to learn the secret sauce (er–milk?) to Oatly’s killer guerilla marketing strategy. Find out why global chief creative officer fired the entire marketing department, why Oatly is a big fan of posting their lawsuits online, and Brendan Lewis’ belief that growth marketing needs to be “neutered, if not totally destroyed.” Lesson 1: Put creatives at the forefront. Brendan Lewis, Oatly’s EVP of global communications and public affairs, says it all started when global chief creative officer John Schoolcraft was tasked with turning a small […]
SEO for Startups: How Startups Can Unlock Growth With SEO
SEO for startups can be overwhelming — but don’t let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Thanks to lean processes, startups can be reactive and publish faster. I’m an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; they’re now getting 15,300 clicks. In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. I’ll cover why startups need SEO, a detailed step-by-step guide on how to do SEO for […]
5 Tips to Master the Art of Memorable Events, According to CultureCon’s Founder
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Many people are surprised to learn that I am an introvert. I don’t get my energy from being around lots of people (although I love being around people). Instead, I get my energy from recharging alone. Because of this, the spaces we build at The Creative Collective and CultureCon consider not only the extroverts’ experiences, but also the ambivert and introverted experience. As you build out your next event or conference, it can be tempting to consider a very […]
Navigating the Future of SEO: 5 Tips From HubSpot’s Senior Director of Global Growth
The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on. However, HubSpot’s Senior Director of Global Growth, Aja Frost, remains optimistic about the future of SEO as new competitors enter the arena. “In fact, I think the arrival of new competitors is one of the most exciting developments in the last two years,” she says. “For so long, we have all just been oriented toward Google and reverse-engineering the Google algorithm in many ways that have stifled innovation in content marketing and SEO.” If you‘re unsure how to change […]
How an Entertainment Strategy Helps You Cut Through the White Noise
This week’s master is always down for some fun, and he’s got the receipts to show it. “The most fun brand in the world hired us to make them fun,” he grins. “We’re certified fun and we can prove it.” Case in point: When I asked Chandler Quintin for an interview, I failed to mention what it was for (I’d blame Monday brain, but it was a Thursday) and he still gave me more laughs and insights than I could squeeze into this blog. Lesson 1: Have an entertainment strategy. “People are subject to marketing all day long, whether we […]
Consumers Care About Brand Values: How To Communicate Them in a Way That Wins
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Many of them want to win over a bigger and more diverse customer base, but I have to make it clear that those efforts won’t be successful or sustainable if they don’t practice what they preach since brand values are now an important part of consumers’ purchase decision strategy. In fact, HubSpot’s Consumer Trends Report found that 82% of consumers want […]
Real or AI-Generated? You Guess [Quiz]
Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces. From text and images to videos and music, I’m throwing examples that will make you question everything. Let’s see how many you can get right. The answers are at the bottom. But, no cheating, please. 1. Is this photo real or AI? 2. Was this said by a real person? 3. Is this audio story narrated by a human or AI? 4. Is this bird image AI-generated or a National Geographic […]
24 Best AI Tools for Developers in 2025
Overwhelmed by debugging, tight deadlines, and clunky tools? Discover 24 AI tools to streamline workflows, save time, and boost your productivity in 2025.