Internet Marketing / 3333 posts found
5 Human Resource Management Functions Every HR Manager Needs to Know
There’s something every single company needs to operate, regardless of the industry or product, and that’s people. Just as there are professionals who specialize in managing products and services, there’s also a need for human resource management. Learn what it is and the key functions every HRM needs to operate. What is human resource management? 5 Main Functions of Human Resource Management Recruitment and Staffing Employee Relations Learning and Development Performance Management Company Culture Recently, we’ve heard the term “People Operations” used much more frequently than human resources. Are they the same? Not exactly. People ops is technically considered a […]
The Beginner’s Guide to Keyword Density
When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is “stuffed” with keywords? In our beginner’s guide to keyword density, we’ll cover the basics, dig into why it matters, and offer functional formulas and simple tools that can make sure your keyword strategies are working as intended. Why Keyword Density Matters Keywords are a critical part of your SEO strategy . Along with relevant content and optimized website design, ranking for the right keywords helps your site stand […]
How to Write the Perfect Page Title With SEO in Mind
If you’re asking “what is a page title in SEO?” and wondering how it can work for you, you’re not alone. Whether you write your page title first or save the best for last, your business relies on the impact of a great headline. After all, over 50% of shoppers use Google to discover or find new brands. If they’re researching online, your audience is scanning to find what they’re looking for. So, let’s talk about how page titles impact SEO. Many experts say that the page title is an important on-page factor for SEO. But which page title are […]
What Are Local Citations [+ 4 Steps to Build Them for Your Business]
If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took to Yelp to find a restaurant we’d both love. After scrolling through Yelp, she found a Black-owned restaurant called 7th + Grove that had rave reviews. Yelp showed 7th + Grove’s address, so we knew it was in a busy part of town and could […]
Everything You Need To Know About Keyword Match Types
Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you. Read on to learn more about the different keyword match types for PPC ads, the type of traffic they generate, and how to use them. Keyword Match Types There are four different keyword match types for Google Ads: broad match, phrase match, exact match, and negative match. The image below shows the syntax for using each type, what queries your ad will appear in […]
12 Actionable Steps to Drive Newsletter Growth with SEO Content
At Brafton, we’ve found our newsletter subscribers to be our best, most engaged audience. These are our people. They live and breathe content marketing, just as we do. Some even partner with us to create and execute awesome content marketing campaigns for their brands. Over the last two and a half years, we’ve placed a significant emphasis on growing this subscriber base, and we’ve achieved a 170% increase (and counting!) across 84 countries. Newsletter subscriptions coming from organic search traffic. If you’re reading this article, you’re probably looking for ways to grow your newsletter list, too. SEO blog content has […]
11 Companies on Pinterest That Are Crushing It
If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy. According to a HubSpot Blogs survey of 310 marketing professionals, 39% of marketers said Pinterest generated a high return on investment. With an effective Pinterest strategy in place, you can generate organic web traffic, create targeted ad campaigns to reach your ideal buyers, and sell […]
Daily SEO Fix: Competitive Keyword Research
Competitive keyword research is a crucial part of any SEO strategy. It’s vitally important to understand what your competitors are ranking for, so that you can identify the most relevant keywords in your niche or industry. But before you begin your quest to find new keywords, you need to know exactly who your competitors really are. You may think you know your search results competitors, but on closer inspection, they may be different. Finding out which sites appear most often alongside your own can give you a fantastic insight into who you’re competing against for valuable keywords. Moz Pro’s competitive research […]
9 Tips on How to Leave a Job on Good Terms
At some point in your career, you’ll likely quit your job – it’s a normal part of any career. When it does come around, learning how to leave your job on good terms will be key. However, even though quitting happens all the time. it’s easy to ruffle some feathers during the resignation process and burn bridges. In this article, you’ll learn how to preserve a healthy relationship with your employer, manager, and colleagues. Tell your manager first. Give two weeks’ notice. Organize your files. Finish strong. Offer to train your replacement. Write a goodbye email to your teammates. Express […]
Why You Should Leverage Interactive Videos [Data from 500+ Marketers]
A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years. Lately, the conversation has been focused on short-form video lately, but interactive video is one we should be talking more about. Learn what interactive video is, how to create one, and examples from some top brands. You can use interactive videos for a number of purposes, including increasing engagement, fostering two-way communication, and boosting conversions. In Q1 2022, we surveyed over 500 global video marketers to ask about their video strategy. Roughly a quarter of marketers surveyed (28%) […]