Internet Marketing / 3324 posts found
Why You Should Leverage Interactive Videos [Data from 500+ Marketers]
A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years. Lately, the conversation has been focused on short-form video lately, but interactive video is one we should be talking more about. Learn what interactive video is, how to create one, and examples from some top brands. You can use interactive videos for a number of purposes, including increasing engagement, fostering two-way communication, and boosting conversions. In Q1 2022, we surveyed over 500 global video marketers to ask about their video strategy. Roughly a quarter of marketers surveyed (28%) […]
16 Leadership Resources for Any Stage of Your Career [+ 9 Extra Tools]
When you think of leadership resources, terms like ROI, budget, and management might come to mind. But the data is in. There’s a new way to think about leadership. It’s time to focus on the relationships that are essential to business success. According to a 2021 Gallup report, only 20% of employees feel engaged at work. Low employee engagement is a quality of life issue, and it’s also expensive. Low engagement costs companies $8.1 trillion per year. Whether you’re starting your first job or managing a tough team, these resources for leadership development can help. These are the tools that […]
Why Workplace Authenticity Matters More than Ever, According to Credly’s VP of Customer Success
Pre-pandemic, it was relatively easy to keep tight boundaries between our personal and professional lives. But in a post-pandemic world, things have shifted. Now, people have their dogs or children in the background during Zoom calls. Others have yoga breaks and book clubs blocked into their work calendars. Companies have also put a bigger focus on their employees’ mental and physical health: For instance, HubSpot began offering its employees access to mental health tool Modern Health, as well as an employee discount for the Headspace app. All of which is to say: The workplace has changed, and whether people work […]
Best Times to Post on YouTube in 2022 [Research]
HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year. With so much emphasis placed on the platform, we wanted to know what times and days publishers saw the best results. Keep reading to learn what we discovered. Creating a video for YouTube isn’t an easy task. First comes ideation, then scripting followed by filming, and finally editing – and that’s just at a high level. Imagine doing all that work just to upload a video that […]
How to Learn SEO
Whether you’re just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your resources and your budget to strategies to keep you on track in real-world projects. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, everyone, and welcome to this edition of Whiteboard Friday. I wanted […]
How to Write a Case Study: Bookmarkable Guide & Template
Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you’re great at X or that you’re way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof. One of the best ways to prove your worth is through a compelling case study. In fact, HubSpot’s 2020 State of Marketing report […]
How to Write a Great Email Signature [+ Professional Examples]
Around the globe, more than 300 emails are sent and received each day, on average. That’s 300 opportunities to market yourself and your business in those individual emails you send. A lot of people treat their email signatures like an afterthought, which is a big missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something you’re working on. So, if you’re just putting your name […]
How to Create an Editorial Calendar in Google Calendar [Free Templates]
Whether you’re managing thousands of blog posts or a few dozen articles, you know that it’s imperative to have an editorial calendar to keep track of it all. The good news is, there are a lot of great calendar tools out there you can choose from. In fact, for those of you who are HubSpot customers, there’s a marketing calendar built right into HubSpot’s software. But one of the best editorial calendar options is Google Calendar. It includes features like repeat scheduling, syncing, and adjustable visibility so you can collaborate effectively with your team. Best of all, it’s completely free […]
How To Write Meta Descriptions
I’ll be the first one to admit it: the first time I wrote a blog post, I had a lot of new terminology to learn. Specifically, I didn’t know the purpose of a meta description and why adding one to a blog post was so important. After all, wouldn’t Google highlight the most relevant part of my blog in search results? Not quite. This post will show you why meta descriptions are important and how to write effective ones. Before all that, though, let’s discuss what a meta description is. What is a meta description? A meta description is the […]
11 of the Best Microsite Examples We’ve Ever Seen
They say the best things often come in small packages. Think about it: jewelry, books, the keys to a new car … all of these things support this notion. And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we crave more focused content at a smaller scale, too. Here’s where microsites come into play. Unlike regular websites, microsites tend to be simplistic and easier to navigate. This isn’t to say they won’t make you want to poke around for a while, though. In fact, the really great ones do just that. […]