Internet Marketing / 3281 posts found
Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug
Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day. Today, we’ve got spicy takes and spicy language from a master of marketing who made his fortune selling spicy shorts. Lesson 1: Don’t get hooked on the performance marketing drug. Preston Rutherford openly admits that he made every mistake in the book when co-founding the shorts company Chubbies. So I kick off our chat by copping a line from Sheryl Crow: “What’s your favorite mistake?” “Favorite mista-a-ake.” He sings, then laughs. “Favorite. Obviously a euphemism for […]
How To Manage Old Content on a News Website
Managing old news content? Learn proven strategies to update, archive, or remove articles to boost SEO, streamline performance, and maintain site authority.
McDonald’s Secret Ingredients to Fan-Driven Marketing
When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. But what‘s the secret ingredient to McDonald’s continued marketing success? Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy. Here‘s what marketers should take from McDonald’s unique strategy. 4 Reasons McDonald’s Marketing is Iconic 1. It sees the importance of Gen Z. It’s no secret that Gen Z has […]
Can’t Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]
The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already). To get 30 seconds of ad time during the big game, brands coughed up a cool $7 – $8 million per spot. If that’s not in the budget, here are seven Super Bowl ad alternatives that will cost you a lot less. I’ve also got examples of big brands with particularly creative alternatives to Super Bowl ads, plus tips on using Super Bowl marketing strategies in your own <$7 mil campaigns. Table of Contents What […]
Create High-Impact Content Using Backward Design — Whiteboard Friday
Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact content using backward design, a strategic approach that prioritizes measurement to achieve better marketing results.
Jaguar’s Rebrand: Bold Move or Costly Mistake?
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British elegance. In their place is minimalism and “modernist exuberance.” Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: “Copy nothing. Delete ordinary.” Reactions have been mixed. Marketing legend Mark Ritson called it “f—ing lunacy,” while Rory Sutherland is reserving judgment, saying, “It’s too early to call.” So, what’s Jaguar playing at? What has Jaguar done? The historic […]
Keyword Cannibalization: What it is and How to Fix it
Are you losing rankings due to multiple pages competing for the same keyword? Learn how to find and fix keyword cannibalization issues.
11 Ways to Become a Better Blogger, According to the HubSpot Blog Team
Shockingly enough, we here on the HubSpot Blog Team spend a fair amount of time blogging. You might be able to tell that by the fact that the word “blog” is in our team name. Blogging is the foundation of most of our professional lives, and it has been for a while now — and over the course of that “while”, we’ve picked up some key tips, tricks, and tactics that made us better writers, editors, and content strategists. We recently published our State of Blogging in 2025 Report (sorry not sorry for the shameless plug) and decided that we’d […]
Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend
I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, that’s when smart marketing spend becomes more critical than ever. Without it, companies risk spiraling deeper into inefficiency and lost opportunities. Is your audience on LinkedIn? Then why throw money at Facebook ads like crazy? And vice versa. But that’s just scratching the surface; Optimizing marketing spend is way more complex than it seems. Let’s start by exploring 10 real-life examples of how senior marketing pros optimize their campaigns. […]
How Our Events Team Saved Thousands using AI for INBOUND ’24
When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take. One thing was clear though: Given how huge AI has become in the last few years, they knew they’d incorporate it somehow. I connected with the team to learn more about the important role AI played in pre-production – from creating eye-catching visuals with Midjourney to targeted agendas with Claude. Creating Fresh Interstitials Prior to INBOUND 2024, the team kept the onsite interstitials pretty consistent year-over-year, sticking to static visual imagery and light animation. It was time […]