Internet Marketing / 2977 posts found
Pros and Cons of Community Management
Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential. If, after reading my posts and doing your own research, you still need to figure out if it’s worth investing in, perhaps a quick pros and cons list will help you come to a decision. Let’s dive into the pros and cons of community management. The Pros of Community Management 1. Customer Loyalty When you create a community around your brand, you‘re fostering a space where your audience feels seen and heard. Furthermore, you’re creating a space where they can speak […]
How to Write Content that Generative AI Search Engines Will Cite, According to Experts
There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made leaps in relevance and accuracy. I’m a big fan of not having to scroll through a page of results to find a quick answer, so I’m excited to see how it continues to evolve. But as a writer, I’m curious to discover what this will […]
Testing Ideas From the Google API Leaks — Whiteboard Friday
How do we know what is and what isn’t a Google ranking factor? In this episode, Will reveals four testing ideas relating to the Google API leaks to help answer that question.
The Ultimate Guide to Email Design and 13 Best Practices
As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal open and click-through rates. The problem? I had neglected the design, resulting in a cluttered mess with no clear call-to-action. This harsh wake-up call taught me that in email marketing, design is as crucial as content. This experience set me on a path to mastering email design. I learned that effective emails require a balance of engaging copy and visually appealing design that guides readers to action. In this blog […]
How to Deliver Customer Experiences That Increase Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive marketing strategist and consultant for seven years. My entry into this space was heavily influenced by my lifelong experiences as a frustrated consumer. Several components of my identity make me different from what is often considered to be “mainstream.” And as a result, brands didn’t often serve me well because of the things that make me different. Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in […]
Future-Proof Your Website: 3 Must-Have AI Tactics for Marketing Leaders
Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? The days of designing websites solely for broad audience capture and search engine optimization are well behind us. The future now lies in hyper-personalization, where websites cater to the specific needs and preferences of each visitor. AI is at the forefront of this transformation, providing advanced tools and insights to create more relevant and engaging websites based on individual user data. While the sheer volume of AI technologies — and the speed at which they’re evolving — might feel overwhelming, […]
How to Build a Successful Online Community: A Step-by-Step Guide
Matthew Stibbe, CEO of Articulate Marketing, told me, “Community is not the cult of celebrity. It’s a reciprocal thing. It is about building connections, true connections, and developing those connections into relationships.” He’s exactly right: communities help you share your brand identity, engage with members to build and deepen relationships and help you share content with them so they have everything they need to succeed. That being said, how can you reap the benefits of online communities? I’ll dive into that in this post and walk you through how to build an online community, with advice from experts who have […]
12 Community Management Best Practices to Attract Your Biggest Advocates [From the Experts]
If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick. Good community management requires a little bit of troubleshooting. But you can’t just turn it off and turn it back on (like I do with my almost-10-year old laptop when it freezes). You took the time to build a strategy to draw people in. Now, let’s work together to get it off the ground — the right way. Community Management Best Practices Here are my top 12 best practices for community management, with insights from experts across the […]
Building a Community Management Strategy That Actually Creates Connection
The concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love them!’ brands from all the rest. If you really want to make an impact on your audience, it’s going to require a little bit of planning. Come with me to take your community management efforts to the next level. Table of Contents What is a community management strategy? How to Create a Community Management Strategy Think about some of your favorite brands and how they interact with their audiences. Personally, I love Duolingo’s approach to community management. It’s authentic, consistent, […]
Community Management Challenges and How to Overcome Them [Expert Tips]
A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled. Community management challenges are real and can be hard to navigate if you’re new to the field. Fortunately, I gathered valuable information from experts, including a fellow HubSpotter, so you can be the best community manager you can be and avoid some of my blunders. If you‘re an organization looking for a community manager, these challenges and their solutions will help you understand the […]