Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding. Every summer, I start a vegetable garden. I purchase seeds, plant them, tend to them, and, with the right weather conditions, help them grow. Content seeding is very similar. However, instead of hoping to grow a prized zucchini, marketers “plant” content to grow brand awareness and leads. To better understand how content seeding works, I spoke with Jonathan Goldberg, founder and CEO […]

I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments.  One of the simplest ways to achieve this is to write content briefs. Don’t be deceived, though: Even though a content brief is simple, it’s still important to get it right.  Table of Contents What is a content brief? Importance of Content Briefs Elements of a Content Brief How to Write a Content Brief What is a content […]