Internet Marketing / 2531 posts found
Social Impact Done Right: Why Nike and Dove Are Teaming Up to Advocate for Girls Sports
We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements, consumers want brands to make tangible changes to improve broader communities. Nike and Dove are doing just that with their recent partnership which is incredibly on-brand and has the potential to make a positive impact. Last month, Nike and Dove announced a new initiative called Body Confident Sport — a package of coaching tools and resources to build body confidence among 11 to 17-year-old girls through participation in sports. The […]
The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024
Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers.
Can You Create a Wikipedia Page for Your Company? [Best Practices & Guidelines to Know]
For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows. One of the driving forces behind Wikipedia‘s endless wealth of information is its community of writers and editors all around the web. And, because of Wikipedia’s notoriety and traffic, you might wonder, “How can I get my brand in on this action?” or even ask yourself, “Can I make a page for my business on Wikipedia?” Wikipedia is one of the best third-party sources for ranking on page one of Google. We‘ll […]
How to Generate Top-Shelf Content with Budget Constraints
Discover proven strategies to create high-quality content on a budget and tight deadlines. Turn constraints into opportunities for growth and innovation.
10 User Generated Content Campaigns That Actually Worked [+Expert Insights]
User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products. And, as Emplifi’s Chief Strategy Officer Kyle Wong told me, “User-generated content is a 24/7, 365-day marketing channel and opportunity.” Here, we’ll dive into 10 examples of impressive UGC campaigns to inspire your own campaigns. Plus, hear Wong’s five tips for taking your UGC strategy to the next level. Keep reading, or skip to: Examples of user-generated campaigns Kyle Wong’s 5 […]
Should your brand be on Threads? What to Consider Before Signing Up
Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter). All the hype at the start of Meta’s newest property may have you wondering, “Should my business use Threads?” Social media apps come and go, plus time is precious in the marketing world, so you’re probably hesitant to try expanding your brand on such a new platform. Here are some benefits and concerns surrounding Threads to provide clarity and help you make the decision that best aligns with your business. […]
11 Skills You Need in the AI Era [Data + Tips]
“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular than ever. Now that it seems that a robot or computer can do just about any job these days — writing software code, generating content outlines, and completing tax forms — how can human beings remain employed in the future? Turns out, there are some […]
The Ultimate Guide to Content Planning
Transform your content marketing strategy into action with a detailed roadmap, clear workflows, and proven tips
Marketing Reporting Examples: How to Build and Analyze Marketing Reports
As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. While the above metrics are crucial to my marketing funnel and flywheel, a marketing report helps me further explore my findings and properly analyze the data to make the best decisions I can for my team and company. Marketing reports aren‘t just vital for my work, they’re key to any marketer looking to do what‘s right for their organization. […]
Can Artificial Intelligence Write Better Email Subject Lines Than Humans?
Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI. Unless you’re an expert email marketer, coming up with brilliant subject lines every time can be tough. This is especially true if you’re sending personalized emails multiple times per week. Plus, you may need to write several subject lines and run split tests to find the best. This is time-consuming! This post will explore how AI works with email subject lines and why you should get inspiration from AI when writing email […]