Internet Marketing / 2550 posts found
3 Native Entrepreneurs in Different Sectors
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. It’s no secret that Native entrepreneurs face an uphill battle when starting up their businesses. Indigenous businesses have hurdles at nearly every step of the process, whether it’s a lack of access to credit, trouble getting technical assistance or training, or a cultural barrier between investor expectations […]
AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing
When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. I spoke to creators Ramon Berrios and Blaine Bolus, who are hosts of the podcast DTC Pod (DTC meaning Direct-to-Consumer) and co-founders of the AI audio conversion tool Castmagic. Through […]
8 Must-Have Tips for Writing Landing Page Copy That Converts
Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Wouldn’t you like to have that skill? There’s good news here: It’s only partly skill. The rest is just technique — technique that you can learn and master. You — yes, you! — can unleash the same wizard-like conversion copy powers, as long as you understand the techniques that are at play. You see, conversion is very much a science of the mind — how your prospect’s […]
5 Soft Skills SEOs Should Build – Whiteboard Friday
Discover five soft skills you should build as an SEO in this Whiteboard Friday with Noah Learner.
Community Managers: What They Do & How to Be a Great One
X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers. But how can companies build their reputation as original, relatable, and dependable while still maintaining their unique voice? Social media has transformed the relationship between individuals and organizations — which is why the community management role is now so vital. But what exactly is a community manager, […]
22 Examples of Nostalgia Marketing that Make Customers Feel Good
Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don’t matter. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on what we already know works. To inspire your campaigns, we selected 22 examples of nostalgia marketing that play on the bittersweet pangs of days gone by. The Power of Nostalgia Marketing “When you play on nostalgia, you’re bringing people back to a simpler time, and the familiar comfort that […]
4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. What are these four Ds? Starting in July, consumers are deliberate, thoughtfully planning their holiday purchases and wishlists. From October to November, they’re deal-seeking, hunting for deals and prioritizing quality and value. By December, they become determined to complete their shopping ahead of the holidays and are using all days and resources to get it done. And finally, by January, consumers become devoted as they continue to shop past peak season. Check out this quick short where […]
Is the Nearby Filter Nav Actually Making Google’s SERPs More Local?
Is the Nearby filter navigation actually making Google’s SERPs more local? Find out more through Miriam’s research.
14 Link Building Tools to Drive Traffic and Boost SEO Rankings
As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO. I‘ve found that it’s a cost-effective marketing principle that allows me to advertise on other reputable websites for free while gaining high-quality referral traffic. If you’re unsure what link building is, it means creating links on other websites to increase search engine rankings and drive referral traffic to your site. I typically embed links to my site via forms of content, including blog posts, infographics, articles, press releases, and images. The process may sound time-consuming, but there are plenty of […]
Data-Driven Decision Making (Research & Expert Tips)
In today’s data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. Why building the right strategy will lead to solid ROI, doing so can be complex and time consuming. . In this post we’ll help by covering: What Data-Driven Decision Making Is How to Build Data-Driven Decision Making Processes Benefits of Data-driven Decision Making Data-Driven Decision Making Examples Data-Driven Decision Making Process […]