Internet Marketing / 3279 posts found

Are Reviews Shaping What LLMs Say About My Local Business?

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Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.

I built my backlink strategy on guest blogging — here’s exactly how it drove results

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If I were looking for the best way to divide a room full of marketers, I’d bring up the topic of guest blogging and link building. Without a doubt, I’d start a heated debate. Some will argue that digital PR is the best way to earn backlinks. Others will call purposeful link building a waste of time. But in the end, every marketer out there will agree there’s no way to rank in SERPs without quality backlinks — and guest blogging. However, I must warn you that only a well-crafted guest blogging strategy will effectively fuel your site’s growth. Here’s […]

5 best accounting software CRMs for small businesses in 2025

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Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business accountants, it means staying on top of recurring deadlines, securely handling sensitive financial data, and ensuring no client communication falls through the cracks. These unique needs make it essential to have a CRM that’s not just flexible but tailored to the specific demands of accounting work. That’s where a specialized CRM can really make a difference. The right tool doesn’t just track leads or send reminders — it helps you automate invoicing, keep tabs on client documents, and sync effortlessly […]

5 best CRMs for cleaning businesses in 2025

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Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer management. Yet, finding the right tools to keep everything organized is a challenge; here’s why: the CRM needs of cleaning businesses are uniquely demanding, blending field service logistics with customer service, recurring job tracking, and quick invoicing. Unlike generic CRM systems, cleaning companies need platforms that accommodate mobile crews, on-the-go updates, and repeat customer interactions. This is where Customer Relationship Management (CRM) software becomes essential. The right CRM doesn’t just store contact information; it helps […]

5 best CRMs for investment banking businesses in 2025

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Investment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Investment banks face rapid market changes and growing client demands, increasing regulatory demands, and the need to manage intricate client relationships that traditional spreadsheets and generic tools simply cannot handle effectively. This comprehensive guide compares the best 5 CRM solutions for investment banking, including feature breakdowns, pricing analysis, and implementation guidance to help you select the right platform for your firm’s success. With the global investment banking market projected to reach $433.84 billion by 2034, selecting the right technology infrastructure becomes crucial for […]

5 best CRMs for call center businesses in 2025

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Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environments, call center teams handle hundreds of interactions daily, require instant access to customer history across multiple touchpoints, and need sophisticated routing and monitoring capabilities to maintain service quality. These high-volume, fast-paced environments demand specialized tools to keep up with rapid-fire customer inquiries while maintaining detailed records and enabling seamless handoffs between agents. Modern CRM systems are game-changers for call centers, turning what could be overwhelming customer interactions into smooth, efficient experiences. These powerful platforms automatically capture every…

4 best CRMs for oil and gas businesses in 2025

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The oil and gas industry faces unique challenges that standard business software often can’t address. From managing complex, multi-year drilling projects to tracking equipment across remote locations, energy companies need specialized tools to stay competitive. Customer relationship management (CRM) systems designed for oil and gas operations help companies streamline vendor relationships, manage lengthy sales cycles, and coordinate between field operations and corporate headquarters. This article compares the top CRM solutions for oil and gas businesses, including detailed feature breakdowns, pricing information, and guidance on choosing the right platform. We’ll also explore why energy companies like SPOC Automation trust HubSpot to […]

Should We Optimize for AI Mode? — Whiteboard Friday

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Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility. Discover why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age of AI.

5 best CRMs for HVAC businesses in 2025

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Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You’re dealing with a technician shortage, meanwhile customers expect rapid response times when their AC fails or their furnace breaks. Customer relationship management (CRM) software solves these challenges by centralizing customer data, automating routine tasks, and streamlining operations. Just look at this Richmond-based HVAC company. Their team leveraged Hubspot’s automated email campaigns to generate new leads and signups within six months. The global HVAC market was valued at approximately $165.88 billion in 2024, and is expected to reach $256.95 billion by 2032, […]

21 Marketers Share Their Best Tips for Networking as an Introvert at SEO Events

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Struggle to network at SEO events as an introvert? Discover 21 actionable tips from real marketers to ease anxiety, spark connections, and thrive in any crowd.
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