Internet Marketing / 3089 posts found
What is User-generated Content (UGC)? Essentials for a Soaring Strategy
My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?” For over a decade, I’ve been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks and even water pitchers. This is an example of UGC or user-generated content, which can be an extremely valuable strategy for businesses of all kinds. Don’t believe me? In the 2025 State of Marketing, user-generated content was named one of the top three areas marketers […]
Be an Addition, Not a Substitution: Lessons from Tom Holland’s NA Beer Brand
When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he’d “find myself in these boardrooms” surrounded by experts spouting unfamiliar terms. The once and future Spider-Man told Seth Meyers, “thank God I found acting,” because it took “every bit of acting chops I’ve got to convince them I know what I’m talking about.” Today’s master of marketing is one of those boardroom experts, and her marketing wisdom will help you hone your Spidey senses — whether you’ve got a celebrity-founded brand or not. Meet the Master Jackie Widmann […]
How Qwen 2.5 Just Beat the Top AI Models — HubSpot SVP of Marketing Shares The Industry Impact
The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of Alibaba’s Qwen models — Qwen 2.5. In this post, I’ll break down what Qwen 2.5 is, how you can use it, and how it compares to OpenAI o1 and DeepSeek-RI. I’ll also explore what this means for the AI industry moving forward. Let’s dive in. What Makes Qwen 2.5 Different Qwen 2.5 was released as a surprise launch on January 29, 2025. Like its competitors, Qwen […]
25 Live Video Stats Marketers Need to Know This Year
As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grown into an essential marketing platform, and social media is rewarding those who prioritize a live approach. I’ve narrowed down the top live video stats to give you and your teams a better picture of what’s trending this year in live video marketing. Classic and emerging platforms like YouTube, Facebook, Instagram, TikTok, LinkedIn, Whatnot, and Twitch.tv cater specifically to live streaming, with good reason. I’ve learned that viewers find live streams engaging because they offer […]
How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]
Imagine trying to describe a giraffe to someone whose never seen one. Maybe I’d say something like this: “Well, it has brown patches that look a little like puzzle pieces; a long, 6-foot-tall neck, and skinny legs.” This description is close enough, sure, but it doesn’t quite capture the sensation of seeing one in real life. Which is how I feel about high-performing marketing teams: Hard to describe, but easy to spot. The best way to improve, in any sport or category, is by learning from the best. So I‘ve uncovered the seven surprising ways top-performing marketing teams are winning […]
How I Grew SEOFOMO Into an Email Marketing Empire — Whiteboard Friday
The SEOFOMO newsletter grew to 36.6K subscribers in just 5 years, and now its creator is here to give you 7 tips to replicate her success. Join Aleyda Solis as she talks through what worked and what didn’t when launching her extremely successful set of email newsletters.
Navigating Global Expansion: What Brands Can Learn from Liquid Death’s UK Exit
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didn‘t connect with British sensibilities? Or proof that even viral marketing can’t guarantee product success? According to behavioral science expert Phil Agnew, the answer is more nuanced. 1. Who Needs Premium Water? In the UK, tap water isn’t just acceptable, but a point of pride. Scottish tap water is famously excellent, and many Brits are genuinely proud of their municipal water quality. The cold […]
How to Use Claude to Create a Virtual Assistant (in Under 10 Minutes)
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, I’ll share how you can use Claude’s incredible new Projects feature to create an executive assistant. That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more. Ready to get started? Let’s dive right in! Setting Up Your Claude Executive Assistant Part of what makes today’s AI tools so powerful is that they can truly be customized in endless ways. There […]
10 Excellent Examples of Video Marketing on Facebook
For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence and excels in audience targeting, reach, and cost efficiency. However, it does take some strategy to make sure your videos land. A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining. Check out […]
Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap. “I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry,” she says. Now affectionately known as the “Big Sis to Young Creatives” — with accolades including Forbes 30 Under 30 — West is building a digital brand around providing career advice to rising professionals. “I didn’t go into it thinking it would be a social media business per se,” says West. “It was about […]