Internet Marketing / 2531 posts found
Is Threads losing steam? [New Research]
Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. It grew five times faster than ChatGPT, the previous record holder for the fastest-growing app. Its initial spike in popularity reportedly caused a drop in Twitter’s (now X) traffic—it was an exciting app for consumers to try out amidst X’s growing controversies. Despite its initial success, will Threads meet the same fate as many other young social media platforms? Is Threads losing steam? SimilarWeb reported that Threads usage was down 79%, and time spent on the app was down 89% just one-month […]
Press Release Distribution: Top 11 Services + 4 Mistakes to Avoid
To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally – you need to work for it. If you‘re a business owner, you probably found this article because you want to learn how to send a press release that will boost your brand’s visibility and generate press coverage. Fortunately, you’ve come to the right place. Keep reading to learn how to create, pitch, and distribute a press release for optimal brand awareness. What is press release distribution? Press release distribution is the act of circulating your press release to various outlets, such as […]
5 Ways SEOs Can Use ChatGPT – Whiteboard Friday
Dive into this Whiteboard Friday episode with Chris Long as he reveals five ingenious ways SEOs can leverage ChatGPT.
100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]
I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween is the perfect holiday for marketers to get creative and let that punny side shine. That’s why I’ve taken it u-PUN myself to create this PUN-believable list of puns to use in your marketing campaigns this spooky season. The Ultimate List of Halloween Puns for Marketers In each of the categories below, I’ve selected my favorite marketing halloween puns from 2023 and included some additional ideas for inspiration. Find un-BOO-lievably creative halloween puns for: Marketing Campaigns Discounts and Product Offers […]
How to Map Your Ecommerce Customer Journey [Template Included]
We’ve discussed how the customer journey impacts sales, service, and marketers. But one segment that feels different is the ecommerce customer journey. The customer journey is different from service-based companies because it can be much quicker (buying from Amazon or an Instagram ad). However, if you work at an ecommerce company, it’s important to understand the customer journey: all the touch points and stages. Below, let’s learn how to map your ecommerce company’s customer journey. Plus, you can download some templates to help you get started. Touchpoints can include when someone sees a social media ad, when a friend tags […]
Announcing: The Local Business Content Marketing Guide
Unlock the full potential of your local business with The Local Business Content Marketing Guide. Dive into actionable insights, real-world examples, and expert advice to help your business thrive.
What Will Influencer Marketing Look Like in 2024?
Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market for a new ski and followed Whitney for quite some time. Since she used this particular ski, I should, too — if Whitney promotes it, why wouldn’t I love it? You might be thinking, “Slightly questionable logic, Kristen.” Maybe. But did Whitney’s post get me to buy the […]
How to Create an SEO Report — The Complete Guide
Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. My first stop is likely Google or another search engine. I’ll see several suggestions based on my location, but why do some java joints rank higher than others? Well, that’s all a part of SEO. The coffee shops higher on the list may have better site structure, making it easier for search engine bots to crawl and categorize their pages. Or perhaps they’re targeting the right keywords, like “specialty lattes” or “locally owned.” If you want to understand why your site ranks […]
Are Meta’s Celebrity Bots Taking AI Too Far?
She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she? Billie is an AI-powered bot managed by Meta using Jenner’s likeness. Meta has rolled out a group of bots played by familiar celebrity faces including Paris Hilton, Tom Brady, and Snoop Dogg. Image Source Each bot has its own niche, specializing in specific topics for conversation. Tom Brady’s character Bru is a sports debater, primed for discourse with sports fans. Snoop Dogg’s character is a dungeon master, ready for conversations with fans of Dungeons and Dragons. Jenner’s character Billie […]
How to Use SEO to Build Long-Term Brand Recognition and Visibility
Boost your brand recognition and visibility with SEO. Discover how SEO tactics can enhance brand visibility, drive direct website traffic, and increase brand searches.