Internet Marketing / 2531 posts found
Does Google Think Your Website Is Spam?
Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do. But as a site owner, how do you know if your site visitors and Google consider your website spammy? And what should you do to ensure it isn’t considered *GULP* web spam? If you have concerns about your website being considered spammy, here is helpful information to know when optimizing your website. As you read through these items, ask yourself, “Do I or […]
The Complete Guide to AI Algorithms
Artificial intelligence is appearing in every industry and every process, whether you’re in manufacturing, marketing, storage, or logistics. There are scores of examples of AI in the real world. That includes technical use cases, like automation of the human workforce and robotic processes, to basic applications. You’ll see AI in search engines, maps and navigation, text editors, and more. But have you ever given a thought to how these machines work? AI systems run on algorithms, but not every AI algorithm is the same. If you understand how AI algorithms work, you can ease your business processes, saving hours of […]
Should Brands Address Social Issues?
When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all points of view, which is what many brands try to do in an effort to avoid alienating potential customers. Interestingly enough, consumer preferences on how involved brands should be in social justice movements are evolving in real time as world events unfold. In 2021, 54% of American consumers expressed companies should take a stance on social […]
5 Types of Holiday Local Business Content You Should Promote
Uncover 5 key types of holiday shopping season content to boost your business’s visibility and thrive this festive season.
How to Create a Segment in Google Analytics
Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and drill down into your data. In this post, you’ll learn three ways to create segments in Google Analytics to help you isolate and analyze your data to uncover opportunities. Table of Contents What is segmentation in Google Analytics? How to Create Segments in Google Analytics How to Build Custom Segments in Google Analytics How to Import Segments in Google Analytics from the Analytics Solutions Gallery There are three ways to segment data in Google Analytics. You can […]
Top 15 Ecommerce Platforms of 2023: Find the Best One for Your Business
Today’s businesses need a reliable ecommerce platform to expand their online presence. Luckily, organizations can simplify operations, provide seamless shopping experiences, and manage their online stores more efficiently with an ecommerce platform. This article explores the top 10 ecommerce software options, highlighting their strengths and weaknesses. Now let‘s find your business’s best ecommerce software solution. In this article, we’ll cover: Online Point-of-Sale Websites Analytics Online Point-of-Sale 1. Shopify Image Source A great ecommerce platform that can handle a large inventory is Shopify. This popular platform offers a range of features, including multi-channel selling and customizable templates. Creating a professional-looking online…
Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use
Machine learning, a subset of AI, is a powerful tool that’s rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it’s still far from perfect. In today‘s post, you’ll learn how machine learning can supercharge your marketing team. We’ll also share actionable examples from real-world companies implementing machine learning and noticing significant improvements. Table of Contents Machine Learning and Marketing How Machine Learning Can Improve Marketing 15 Examples of Machine […]
What Is Bounce Rate, and Does It Matter in 2023?
Unravel the mystery of bounce rate as we explore its evolution from Universal Analytics to GA4. Discover why Google redefined this metric, how to interpret it, and practical strategies to optimize your website’s engagement.
Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)
Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho. Ho commands a large following on YouTube thanks to her bubbly personality and Pilates prowess. Ultimately, her endorsement was enough for me to click “Buy.” But could this influencer magic work with a non-human influencer? In 2023, computer-generated influencers might argue, “Yes.” Here, we’ll discuss whether virtual influencers are the future of marketing, and list the top 15 virtual influencers of 2023. Let’s dive in. Tables of Contents What is a virtual influencer? Are Virtual Influencers The Future of Marketing? […]
Is Threads losing steam? [New Research]
Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. It grew five times faster than ChatGPT, the previous record holder for the fastest-growing app. Its initial spike in popularity reportedly caused a drop in Twitter’s (now X) traffic—it was an exciting app for consumers to try out amidst X’s growing controversies. Despite its initial success, will Threads meet the same fate as many other young social media platforms? Is Threads losing steam? SimilarWeb reported that Threads usage was down 79%, and time spent on the app was down 89% just one-month […]