Internet Marketing / 2977 posts found
8 Graphic Design Resume Examples to Land Your Next Job
If you’re a graphic designer, I have to give you praise because, without your creativity and your keen eye for design, it would be a struggle for marketing to create campaigns that catch their audience’s attention. And what better way to show my appreciation to graphic designers than to write a post with helpful graphic design resume examples and tips that can help you land your next job? You’ve come to the right place if you’re a graphic designer looking for your next gig or want to refine your resume. Let’s dive in! Graphic Design Resume Best Practices Graphic Design […]
Google’s Surgical Strike on Reputation Abuse
Discover the aftermath of Google’s targeted crackdown on reputation abuse. Analyze significant losses, identify patterns, and investigate the impact it has had on major brands.
Authentic Leadership — How to Lead While Staying True to Yourself
As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired by. Over time, I realized that authentic leadership contributes to the biggest positive impact on my teams. It turns out the key to being a great leader is learning to be yourself, just in a leadership position. HubSpot asked marketing leaders about the most important qualities they consider when deciding to promote an individual to a senior position. Of respondents, 39% said leadership, making it the top factor. Like you, I was motivated to become a better leader, so I […]
Social Media’s Role in Reshaping Online Shopping, According to Retailers
Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like. Now, I’m a content marketer who knows when I’m being sold to, but even I get lured by social posts with irresistible products. And I know I’m not alone — as of 2024, over 110 million Americans (roughly 42% of internet users) are fellow social buyers. So, if you’re a brand selling products to consumers and you’re not already using social selling, 2024 is a superb […]
How to Promote Your Content as a Creator
You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. Your content could have the secrets to world peace and curing jet lag, but it doesn’t matter unless people actually see it. The importance of an effective content promotion strategy can‘t be overstated, but it’s not something that you discover instantly. Finding your perfect content promotion strategy has a learning curve that every creator has to navigate: Picking up […]
Demystifying Marketing’s 6 Biggest Mixed Messages of 2024 with Jasper’s Head of Enterprise Marketing
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. “Use AI. But not too much AI … and in the right ways.” “Optimize for SEO – but it’s changing completely and irrevocably, so also optimize for other channels.” “Speed and relevancy are top priorities. But we also need a 3-6 month content calendar which will require rallying a cross-functional team.” Sound familiar? These are just a few of the six paradoxes Jasper’s Head of Enterprise Marketing and Communications, Samyutha Reddy, recently posted […]
Content Strategy for Startups: The Ultimate 8-Stage Roadmap — Whiteboard Friday
Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness.
Best URL Practices for SEO: How to Optimize URLs for Search
Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO best practices, like URL optimization. Google’s algorithm updates have shaken up the scenery of SEO. However, URL optimization has stood the test of time. This is an essential element of on-page SEO that every content marketer should know. To get you up to speed, I’ll share the ABCs of URL optimization and up-to-date best practices. I’ll also share tips I’ve learned from experts. Table of Contents What is a URL? Why URLs Are Important for […]
3 Persuasion Techniques You Should Know
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve spent 200 hours interviewing persuasion experts. In this blog, I share the persuasion tactics that actually work. You’ll learn why persuasion attempts work better if you ask for action in the future (rather than the present). You’ll learn the tiny tweak that persuaded hotel guests to reuse their towels. And you’ll learn how questions are more powerful than you might expect. 3 Scientifically-Proven Rules for Persuasion Since starting my podcast back in 2019, I’ve spent almost 200 hours […]
How to Leverage BigQuery for Advanced Internal Link Analysis
Discover the potential of BigQuery for SEO. Dive deep into advanced internal link analysis and enhance your SEO strategies.