Internet Marketing / 2977 posts found
Regaining Trust: Lessons Learned From Losing a Local SEO Client
Discover the three reasons why Joy lost a local SEO client, and how she remedied her mistakes and rectified the situation. Learn more from Joy at MozCon 2024.
Boost Your Revenue: Amy Porterfield’s Tips for Adding a Digital Course to Your Business
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Digital courses can be a game-changer for your bottom line, whether you’ve been in business for ten years or ten days. But if you’re like many of the folks I work with, you might be wondering where to start when adding a digital course to your business. My name is Amy, and I coach entrepreneurs on how to use smart marketing strategies to grow their businesses. One of my specialties is creating digital courses — it’s something I’ve done […]
#OpenToWork: Are LinkedIn Photo Frames Actually Helpful?
Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends. “The biggest red flag on LinkedIn is the ‘open to work’ symbol.” This hot take is brought to you by former Google recruiter Nolan Church. And the dialogue continues. As I browse through my LinkedIn feed, there are still ongoing conversations about the #OpenToWork profile photo frame. Should you use it? Does it work? Is there even a small chance it may make you look desperate or unoriginal as a job seeker? Featured Voices: Katelynne Bazile, Global Team Lead, Emerging Talent Programming & […]
6 Things SEOs Should Advocate for When Building a Headless Website — Whiteboard Friday
Discover the essential considerations for SEOs when building headless websites in this insightful Whiteboard Friday by Peter Richman.
How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts, and specialists confirmed that they used AI in the workplace. If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever. Translation: AI is good news for social media marketers. In […]
Who Should Block AI Bots?
In this blog post, Tom discusses the reasons why you might block AI bots. In many cases, this will come down not only to your beliefs about how this technology will evolve but also to the specifics of the business involved.
The Top 4 Skills Marketers Will Need in the Future
There’s no doubt that AI is impacting the role of marketers around the world, but the skills marketers need to thrive in the future go beyond simply leveraging AI tools. Learn the top 4 skills marketers will need in the future in this blog post.
How HubSpot’s Social Team Grew Their LinkedIn Presence by 84% in Six Months, According to HubSpot’s Director of Social
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Over the past few months, you might’ve noticed a shift in HubSpot’s social strategy. The more traditional B2B posts have given way for a social media presence that is funnier, more casual, and definitely more meme-ified. Which led me to wonder: What’s the reason behind the shift? As HubSpot’s Global Director of Social Media, Bryna Corcoran, told me: “About seven months ago, we started to speak to the next generation of marketing or sales […]
How to Build an Inclusive SEO Strategy That Attracts and Converts More Customers
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m an inclusive marketing consultant and the founder of Thompson Media Group. I also follow a gluten-free diet for health reasons. When I go to a restaurant’s website, I’m wondering, does their menu work for “People like me?” Your ideal customers are going to have these questions, as “people like me” often refers to an identity consumers hold. And, people with underrepresented and underserved identities often wonder about how their identity might impact the degree of success they can […]
How a Successful Website Migration Led to a 20% Increase in Keyword Rankings [Free Template]
For those embarking on a website migration, keep in mind the importance of meticulous planning coupled with flexibility and constant communication with stakeholders. This will let your migration unlock new potential and achieve unparalleled growth.