Internet Marketing / 3020 posts found
Best URL Practices for SEO: How to Optimize URLs for Search
Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO best practices, like URL optimization. Google’s algorithm updates have shaken up the scenery of SEO. However, URL optimization has stood the test of time. This is an essential element of on-page SEO that every content marketer should know. To get you up to speed, I’ll share the ABCs of URL optimization and up-to-date best practices. I’ll also share tips I’ve learned from experts. Table of Contents What is a URL? Why URLs Are Important for […]
3 Persuasion Techniques You Should Know
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve spent 200 hours interviewing persuasion experts. In this blog, I share the persuasion tactics that actually work. You’ll learn why persuasion attempts work better if you ask for action in the future (rather than the present). You’ll learn the tiny tweak that persuaded hotel guests to reuse their towels. And you’ll learn how questions are more powerful than you might expect. 3 Scientifically-Proven Rules for Persuasion Since starting my podcast back in 2019, I’ve spent almost 200 hours […]
How to Leverage BigQuery for Advanced Internal Link Analysis
Discover the potential of BigQuery for SEO. Dive deep into advanced internal link analysis and enhance your SEO strategies.
How to Write an RFP for Grants – Everything You Need to Know
Beth Goldowitz, who’s been managing nonprofit organizations for the past 20 years, says that when “managed correctly, grants can keep organizations afloat. They’re stable and predictable, a revenue stream that the organization can count on for the duration of a contract.” But do you know how long it takes to write a single grant application? Over 30 hours, and considering that grant writers usually get paid between $25 and $100 per hour, depending on their experience, it’s a significant cost. That’s why it’s so important for nonprofits to decide which grants to pick. Your organization can make it much easier […]
Elevating Women in SEO for a More Inclusive Industry
By embracing mentorship and allyship, and by advocating for change, we can work together to build a better future for women in SEO.
Boost Your Email List: 3 Easy Tactics to Expand Your Reach
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. What keeps you up at night? If one of those things is building an email list, you’re not alone, my friend. I spent years (and lost MANY thousands of dollars) procrastinating my own email list, and I know how to get to the other side. My name is Amy, and I’ve made a career out of helping businesses grow their online presence, especially through email marketing. To be able to work from anywhere in the world, create my own […]
How to Create an Email List and Use It for SEO
The ultimate guide to building an email list. Create and grow an email list, and discover six ways to use it to improve your SEO.
How to Get Started with AI as a Content Creator
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. Artificial intelligence is a bit of a controversial topic in the world of content creation. In an industry that prides itself on creativity and a do-it-yourself approach, many wonder if AI has a place in the creator economy. As a content creator myself, I’d say the answer is “Yes,” with moderation. There are many benefits to using AI as a content […]
X in 2023: A Recap of Everything Marketers & Advertisers Need to Know
When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023, as I searched for my favorite blue icon on the phone, I found a black icon instead. It had actually happened! Elon Musk had indeed decided to rebrand this popular platform, choosing to dismantle something iconic. Something that has existed for 18 years. Some people say it‘s his ego; others think it’s a marketing move, seeking more attention. Whatever the reason, I was disappointed like many other users. Twitter had its own vibe, and I expected something big […]
What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday
Learn about Google updates from this Spring in this Whiteboard Friday with Tom Capper.