Internet Marketing / 3279 posts found
5 best CRMs for mortgage businesses in 2025
As a mortgage professional, your livelihood depends on leads — how well you generate, capture, manage, and nurture them. And at some point, those spreadsheets just don’t cut it anymore. A CRM can help you with almost all of those aspects (depending on the CRM), which is why choosing the best mortgage CRM is crucial. To help you decide, we’ve done the research, assisted by ChatGPT and Claude, and put together this best mortgage CRM guide. This article was fact-checked and revised by a HubSpot staff writer before publication. A CRM like HubSpot, for example, has advanced marketing tools built […]
5 best CRMs for landscaping businesses in 2025
Landscaping companies juggle seasonal crews, multiple job sites, and weather-dependent schedules — all while trying to track customer communications, quotes, and service histories. That’s a tough job, and without the right software to stay organized, you may miss opportunities and lose revenue. You need a flexible CRM that matches your daily reality. A CRM built for landscaping solves these pain points by keeping customer information, job details, and crew schedules in one place. You can organize leads, send appointment reminders, and track invoices fast. Then, you can spend more time doing what you love. This guide shares five CRMs with […]
Is Traditional SEO Becoming Obsolete?
Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work.
7 best CRMs for roofing businesses in 2025
Running a roofing business is tough. You’re juggling estimates, managing crews, and trying to keep customers happy. On top of that, most roofing companies struggle to find a CRM that works for their unique needs. Roofing CRM challenges are different from those in other industries. You need tools that handle weather delays, insurance claims, and seasonal fluctuations. You need systems that work from the roof to the office. And, you need software that helps you convert leads fast — because in roofing, speed wins. This guide breaks down the seven best CRMs for roofing businesses in 2025. We‘ll cover comparison […]
5 best CRMs for HR businesses in 2025
Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with hiring managers to managing client accounts and compliance documentation, HR workflow is multifaceted and high-touch. Traditional tools like spreadsheets or generic databases quickly fall short when firms scale, leaving communication gaps, workflow inefficiencies, and lost opportunities. That’s where Customer Relationship Management (CRM) systems offer a transformative solution. While CRMs were originally designed for sales and marketing teams, today’s platforms have thoughtfully expanded to support specialized industries like HR with purpose-built features. Modern CRMs provide customizable recruitment pipelines…
A Charcuterie Board Inspired Me To Launch an SEO Meetup: Here’s How It’s Going So Far
Disappointed by bland SEO events and boring talks? Discover how a charcuterie board sparked a fresh and fun approach to SEO meetups in London.
7 best CRMs for pest control companies in 2025
Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet or generic tool simply can’t keep up. That’s why teams are turning to CRMs for pest control — built for these unique needs. A recent study found 30% of field service companies increased customer retention by using a CRM. In fact, Rentokil Initial, a global pest control leader, achieved 671% marketing ROI by implementing HubSpot’s CRM platform. This article compares the top CRM solutions specifically designed to help pest control companies streamline operations, improve customer relationships, and scale their businesses effectively — […]
Tasting marketing: What a viral YouTube star wishes marketers knew
I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I will say that I’m unreasonably excited to share today’s interview. And, my selfishness aside, this former Disney marketer has a lot to learn from. Today’s master turned his covid furlough hobby into a highly successful YouTube channel with nearly 4 million subscribers and a cookbook on the New York Times Best Seller list. Meet the Master Max Miller Host and creator, Tasting History with Max Miller Fun fact: Max’s house is filled to the brim with Lego. When I’m not […]
Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth
Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to adjust. A client I worked with a while back wanted to ensure they were effectively engaging the African-American and Hispanic communities as a part of their growth strategy. So, they tracked many of their brand KPIs by race and ethnicity. They identified that they weren’t performing as well with African-Americans as they should have been. My role was to help […]
The Great Decoupling of Clicks and Impressions — Whiteboard Friday
Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great Decoupling,” a seismic shift in how people are using the web driven by AI Overviews. In this episode of Whiteboard Friday, Tom explains how AI is fundamentally changing user behavior and what it means for your website’s strategy.