Internet Marketing / 3359 posts found
How to create AI prompts that eliminate bias and increase conversions
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI for their work. With so many marketers using AI, it is important to acknowledge and solve for its known limitations, particularly the biases that are baked into it. As an inclusive marketing strategist and consultant, I am trained to recognize bias when I encounter it. Whenever I review materials and campaigns for clients, I evaluate whether bias, cultural insensitivity, or inappropriate messages have crept into the communications. But, most of the marketers I’ve come across […]
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns. The difference between good and great email marketing often comes down to which metrics you track (and, more importantly, how you act on them). AI email marketing analytics transforms raw data into actionable insights, helping you understand what happened, why it happened, and what’s likely to happen next. Tools like HubSpot Marketing Hub have made this sophisticated analysis accessible through native […]
How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies
When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing marketing automation workflows continue running without interruption. A single gap in automated nurture sequences or lead scoring can mean lost opportunities and confused prospects, and who wants that? The stakes are high: A botched migration can misplace or muddle your data, such as customer records, purchase history, lead information, and pricing tiers. To make your workflow automation migration as smooth as possible, I will break down the 10 marketing automation workflow templates for B2B SaaS companies migrating […]
Why you should build relationships backward (and how)
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard. (And I talk to a lot of marketers, so that’s saying something.) And whether you’re working on brand partnerships, influencer marketing, or creator campaigns, you just might start doing it backward, too. Deesha Laxsav Senior Manager of Brand Marketing, Clutch Fun fact: Deesha started a (now abandoned) foodie TikTok exploring elite eats in the DC Metro area. (“Turns out, eating was easier than editing videos.”) Claim to fame: Built Clutch’s first influencer marketing […]
How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason. LinkedIn is no longer optional for executives. It’s where top talent, investors, journalists, and industry peers vet leaders and build trust — often before they’ve ever met you. I’ve seen this firsthand throughout my career. As a founding editor at LinkedIn, I worked on the LinkedIn Influencer program (now known as LinkedIn Top Voices) and watched how the platform evolved into the ultimate professional networking tool. Since then, I’ve created 20 courses as a LinkedIn […]
The psychological reason brands use the power of association to sell
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard the footsteps of the person bringing the food. He ran experiments where he’d ring a bell right before he fed his dogs. After repeating this several times, the dogs started salivating at the sound of the bell alone, no food needed. Pavlov had identified classical conditioning, or learning to associate one stimulus (the bell) with a different stimulus (the food) to produce a conditioned response (salivation). Now, I like to think I’m a little […]
Marketing career path report: What 100+ marketers told us about growth and job security
When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.” Turns out, I’m not alone. Talking with other successful marketers, a non-linear career path is one thing many of us have in common, whether by choice or necessity. The workplace and job market are more unpredictable than ever. Between the economy, competitive hiring processes, and the ever-present elephant in the room (AI), many marketers are wondering what shifts they need to make to stay competitive. To find out, I surveyed 100 […]
From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM
Account based marketing isn’t just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select high-propensity accounts. From there, marketers align revenue teams around orchestrated, personalized, and multi-channel programs tailored to buying groups within those accounts. So, marketing doesn’t “throw leads over the wall.” In ABM, marketers co-own an account plan with sales or customer success, share a single view of the buying group, and run coordinated touches across channels to amplify engagement. As the founder of the NextGenABM, I’ve seen this tactic lead to game-changing growth. […]
How to onboard non-technical marketers to automation tools with zero headaches
Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to turn initiatives into impact. In fact, non-technical marketers can learn HubSpot Marketing Automation and become productive in just two weeks. The difference between HubSpot’s onboarding and other similar tools is a structured, confidence-first approach that delivers early wins without overwhelming anyone. This guide covers the 14-day onboarding framework teams can use to transition from automation-anxious to automation-empowered. Table of Contents What are marketing automation tools? Marketing Automation Onboarding Challenges The Benefits of Accelerated 14-Day Onboarding […]
How To Diversify Your Traffic Outside of Google SERPS
Is your traffic strategy too reliant on Google SERPs? Learn how digital PR and brand-led content can diversify your traffic and build lasting visibility beyond search.