Internet Marketing / 3174 posts found
Should We Stop Creating Informational Content?
Is informational content still worth it in the age of AI Overviews? Discover how to rethink informational content to drive value, trust, and product impact.
Multi-agent AI systems — how this AI tech stack can power your marketing org
It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry needs, but the sweeping proclamations of “artificial intelligence will upend business as we know it” are only now feeling especially urgent. I blinked, and everything was ChatGPT. Blink again, and it’s “agentic AI.” And right as I started experimenting with AI agents, the question became, “How do AI agents work together in shared systems?” The multi-agent AI system is yet another “next step” on the road to AI adoption. But, I think it’s a […]
Turn your power users into creators (and vice versa)
One of the most powerful — but least used — aspects of social media is its ability to turn customers into community. Today’s master has a lot to say about how social, community, and customer marketing all work together as one. And as our 15-minute interview stretched into a 90-minute coffee chat, folks, it got really hard to distill it down into only three lessons. But if your role touches on any of those areas, you’re going to want to see what Katie Parkes has to say. Katie Parkes Director of Social, Community, and Customer Marketing for Apollo.io Fun Fact: […]
10 holiday marketing campaign examples + marketing tips
I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in baubles and tinsel. But one of the more accepted signs that the festive season is officially upon us is when holiday marketing campaigns start jingling, ringing and ho-ho-ho-ing into our homes, streets, and devices. After all, is it even Christmastime if I’m not hearing sleigh bells every five minutes? It’s never too early to start making a list and planning this year’s holiday marketing campaign (unless you’re reading this in December, in which case, […]
Re-Designing Your SEO Career — Whiteboard Friday
SEO coach Tazmin Sulliman shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way. Remember—you’re not starting from scratch, you’re redesigning with purpose!
Debunked by AI: The future of misinformation on social
Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a plane using wifi.” Mollick uses that prompt to create images of … an otter using Wi-Fi on an airplane. Here are his results from a generative AI image tool around November 2022. Source And here is his result in August 2024. Source AI image and video creation have come a long way in a short time. With access to the right tools and resources, you can manufacture a video in hours (or even minutes) that […]
How To Create an Integrated Strategy That Increases Brand Mentions and Visibility [Mozcon 2025 Speaker Series]
Is your SEO strategy falling flat in an AI-driven search world? Learn how integrated campaigns can boost brand mentions and visibility across every key channel.
Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]
Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally proves SEO’s true impact
The content demand engine that every business needs but no one uses, from Morning Brew’s CEO
I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds. The result is a sea of sameness — 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns. So, how can you stand out in a world of limited attention and high demand? Marketing teams need to build trust and provide their audience content with […]
How much does AI cost? Here are the industry averages
I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do. However, I quickly discovered hidden costs to everything I did. My automation script needed a server to live on. The server needed maintenance and monitoring. And if the backend APIs changed, my script would no longer work. AI today has similar overhead costs, but at a far greater scale. For instance, Sam Altman recently tweeted that saying “yes” and “please” to ChatGPT cost tens of millions of […]