Internet Marketing / 3300 posts found
4 best CRMs for higher education in 2025
With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital to ensuring a thriving institution. A CRM is key to attracting and retaining students, ensuring enrollee success, and fostering relationships with alumni and donors. The University of Wyoming boosted enrollment by using HubSpot Smart CRM, with 60% of one year’s incoming class having come through a HubSpot landing page somewhere along their journey, proving just how powerful the right CRM can be. Below, we’ll explore four higher education CRMs, providing you with feature comparisons, pricing details, and implementation […]
4 best CRMs for wholesalers in 2025
Spreadsheets and manual processes can hold back your wholesale business from growing. As wholesalers face increasing pressures to deliver faster, maintain accurate inventory visibility, and provide exceptional customer service, the right CRM becomes essential for success. A CRM helps wholesalers streamline operations, from managing volume-based pricing to tracking shipments across multiple channels. That‘s why we’ve compiled this list of the best CRM software for wholesalers, complete with feature breakdowns, pricing comparisons, and implementation guidance. Below, we’ll explore solutions including HubSpot, Pepperi, Prospect CRM, and Zoho. Unipart, a global provider of supply chain solutions, grew its pipeline from millions to billions […]
How to add HTML embed codes to your website [quick tip]
As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via your website? Embedding enables you to do exactly that. I’ll often use this tactic for video content as a way to repurpose it and increase its reach. So what’s the process for embedding external content on your site? It differs slightly between platforms depending on where you’re pulling the content from, but the basic steps are mostly the same. Let’s take a look at how to add HTML embed codes to your site and the […]
5 best healthcare CRM software in 2025
There‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you know that consistent, personalized communication is key to meeting patients’ changing health needs. In fact, it’s what patients prefer. Research by global healthcare company Abbott found that 72% of patients want more personalized care. But keeping patients’ protected health information safe is a requirement, not just a nice-to-have. A good healthcare CRM will protect sensitive information and help you use it to power more personalized communications and stronger relationships with your customers. Healthcare company Santagostino used HubSpot Smart CRM to […]
4 best pharma CRMs in 2025
Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for pharmaceutical companies. Whether you’re tracking drug samples, coordinating clinical trials, or ensuring compliance, pharmaceutical companies benefit from CRM systems with features that support their specialized workflows. This guide examines four leading CRM solutions that help pharmaceutical businesses streamline operations and build stronger relationships with healthcare stakeholders. We‘ll compare essential features like regulatory compliance tracking, sample management, HCP engagement tools, and multichannel capabilities. You’ll discover how each platform addresses industry-specific…
Condé Nast marketing leader shares her framework for destroying your imposter syndrome
When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two professional loves, digital marketing and life coaching. I’ll admit to having been skeptical about life coaching in the past, but this conversation changed my mind. As a life coach, she developed a framework she calls the Three See’s — more on that below — that can help any marketer up their game. Meet the Master Sheena Hakimian Senior director of digital consumer marketing at Condé Nast and certified life coach Fun fact: Sheena’s journey to becoming a life coach began […]
How I grew my Substack by 7,000% in less than 3 years without burning out
The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands and celebrities are joining the bandwagon. Boasting more than five million paid subscribers across the platform, Substack invites creators like myself to build an audience, make money, and connect with other readers and writers. My name is Alex Lewis, and I joined Substack in December 2022. My newsletter, Feels Like Home, is now home to more than 3,500 subscribers and receives over 20,000 monthly reads. I started the newsletter to explore some of my favorite things (like music, sports, and […]
5 community-building tips I’ve learned from working in social media, TV, and nonprofits
For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate programs, and everything in between. One factor unites everything: Every single winning strategy has always tied back to community. And more often than not, when an initiative flops, it’s because that community is missing. When brands fail to engage, there’s a sense that they’re just pushing content onto their audience, rather than bringing people into a conversation and engaging with them. Community has always been critical. But in 2025, it matters more than ever. That’s why I wrote this […]
5 best CRMs for publishing companies in 2025
With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots — and it’s only getting more challenging with the rise of generative AI. To conquer obstacles to monetization and distribution, publishing companies need to be able to build stronger relationships with their readers, subscribers, and viewers as well as measure the ROI of different campaigns to ensure they spend resources on what works best. From managing subscriber relationships to automating workflows to crafting personalized marketing campaigns, a good CRM can help you tackle modern-day obstacles. In this comprehensive guide, we’ll […]
5 best CRMs for plumbers in 2025
If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM for plumbers. The right platform helps reduce no-shows, speeds up emergency dispatch, and provides the insights you need to improve profitability and customer loyalty. That’s why we’ve compiled this list of top CRM solutions for plumbing businesses, complete with feature comparisons, pricing breakdowns, and implementation guidance. Our staff writer used generative AI for drafting and research, then fact-checked, reviewed, and revised the content to bring you this comprehensive, helpful guide. We’ll explore how industry leaders like HubSpot, ServiceTitan, and Jobber […]