Internet Marketing / 3034 posts found
Webinar Promotion Tips to Make Sure Nobody Misses Your Next One
Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join. Effective webinar promotion can also increase audience engagement and settle the nerves of webinar hosts. Promotion allows you to fill your audience with the right people and get closer to them. For example, before promoting any event, I like to engage with potential attendees and find out what they want to hear from me. For this article, I connected with seasoned webinar hosts to learn how to promote a webinar so you can run a […]
Your Fast Track to Mastering Keyword Gap Analysis
Finding the right keywords can feel like navigating a busy train station. Which direction leads to your destination? What’s the most efficient route? Keyword Gap 2.0 is your express ticket to competitive insights.
12 Client Onboarding Tools To Scale Your SEO Agency
Looking for resources to scale your SEO agency? Check out this list of client onboarding tools to automate manual tasks.
The HubSpot Sales Blog’s Data-Driven Play That Earned 250k+ Non-Organic Views
The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it’s more or less our “main thing” — like almost everything we push, preach, and practice as a brand hinges upon it. In the interest of keeping this post focused and practical, I won’t go into a holistic, thorough, “pay attention because I’m going to quiz you on this later” exploration of inbound marketing. I’ll just cover where blogging stands in the process. Successful inbound marketing starts with attracting prospects — a step where you put out thoughtful content that […]
Everything You Need to Know About Landing Page Design
Once a visitor lands on your website, you only have about seven seconds to make a great first impression before the average user decides whether they’re going to stay or bounce. So, how do you ensure that the first interaction with your target audience is a positive one? The answer: Great landing page design. Table of Contents How to Design a Landing Page Landing Page Design Best Practices Landing Page Design Responsive Design Landing Page Design Software Landing Page Designs to Inspire You Landing Page Design Landing page design is the process of creating an enticing site page for your […]
How to Harness B2B Influencer Marketing to Grow Your Brand
One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see “queen bee” Regina George wearing army pants and flip-flops, they decide to do the same. It’s absurd but also entirely realistic. Whether we admit it or not, no one is immune to the power of influence. We all have those we look up to and listen to, even if subconsciously. That’s why B2B influencer marketing is nothing to scoff at. When you hear the word “influencer,” it’s not uncommon to think beauty bloggers and Instagram models, but […]
How to Decide Between One Domain or Many for SEO — Whiteboard Friday
Join Peter Richman from Plug and Play as he tackles a common marketing dilemma: should you maintain multiple domains or consolidate them? Learn the key factors affecting this decision, including SEO impact, resource management, and audience targeting. Discover why larger websites often have greater pull for attracting links and traffic, and when maintaining separate domains might make strategic sense.
How to Make a Promotional Video (Budget-Friendly Tips)
As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach their company’s overall business goals. But what makes a good promotional video? How much does it cost to make one? How does one even make a promotional video? Don‘t worry, I’ve got the answers. Let’s go. Table of Contents What is a promotional video? How much does it cost to make a promotional video? What makes a persuasive promo video? How to Create a Promotional Video Promotional […]
Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z
90% of the U.S. population has eaten at a McDonald’s over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s is one of the most popular and long-lasting brands we’ve got. We all take it for granted. Except maybe we shouldn’t. There‘s a reason McDonald’s ranks among the top 10 most magnetic brands for Gen Z — surpassing Sephora, NFL, and Starbucks. And it’s not the nostalgia factor… At least, not entirely. To get to the bottom of this, I […]
Ziff Davis’s Study Reveals That LLMs Favor High DA Websites
Discover the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features.