Internet Marketing / 3217 posts found
The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet (Creator Remixes 2024)
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy Donaldson’s Mr. Beast channel is high on the list. It’s easy to understand why. Today, the Mr. Beast YouTube channel has 240 million subscribers, the second most of any channel on the platform. There are many reasons why this channel is so popular, but the […]
Inclusion as a Customer Acquisition Strategy (+ Examples)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m the founder of an inclusive marketing strategy consultancy. As I’ve worked with clients of various sizes across industries over the years, I’ve observed that many marketers and business leaders still don’t fully understand the business benefit of inclusive marketing. Smart brands engage in inclusive marketing because they know it helps them make a bigger impact on a broader audience while increasing sales. While most marketers wouldn’t intentionally exclude consumers, not excluding is not the same as actively including. […]
The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test early. And, if I can wax clickbait-y for a moment, it’s a tactic you may be using in your calls-to-action as we speak. So come for the trainwreck, but stick around for the lesson, because what we learned led to 4% more leads from our CTAs. And I’m going to show you how to recreate it. (The improvement, that is. Not the trainwreck.) The Best […]
The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve been tagged in some slides for that same campaign. Once you’re done responding, you hop on a Zoom call to chat with stakeholders about last-minute tasks that need to be completed for launch. A few of the stakeholders would like you to email a follow-up from the meeting, so you do. But others would rather you tag them in the appropriate Google docs, so you do that, […]
Marketing for the lulz
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. Which isn’t to say it can’t be a helluva lot of fun. I talked to Hassan S. Ali, the creative director of brand at Hootsuite, where he describes his job as “leading a team of creatives to ruffle B2B marketing feathers for an equally feather-ruffling product.” Case in point: His team recently produced […]
6 Underrated Keyword Research Methods — Whiteboard Friday
15% of searches in Google every day are new, how can you get ahead of the curve? In this episode, Sofia takes you through six underrated methods to enrich your keyword lists.
Generative Engine Optimization: What We Know So Far
There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience. However, as technology has advanced, SEO has changed. We’re entering a new era of search — the AI age — and, with it, a new type of digital content technique. Enter: Generative Engine Optimization (GEO). How we obtain information now has changed dramatically as a result of AI. More than ever, people rely on generative engines for information, making learning how […]
Google’s Known Ranking Factors: What to Know in 2024
I’ve worked in digital marketing and SEO for over a decade. Five years ago, I committed entirely to SEO. I became really passionate about it and have since shared thousands of posts on LinkedIn about all things SEO. It was a steep learning curve to cut through the noise and understand the Google ranking factors that actually matter and those that don’t, and now I’m here to share them with you. Google’s algorithm is vast. There’s a lot that plays into it, and the truth is, none of us knows how the algorithm works in its entirety (yes, even with […]
How to Craft the Perfect LinkedIn Profile in 2024: 21 Easy Steps
Let me just say this — my LinkedIn profile has provided me with some excellent results. LinkedIn has helped me secure a job, get four-figure freelance gigs, connect with marketing pros, and appear on podcasts. This platform works for me because my profile is well-crafted, and people who land on it see it oozes professional credibility (if I do say so myself). And for professionals, the first impression is everything. LinkedIn profiles that make a great first impression show your personality, achievements, skills, and expertise through the content you share. With a solid profile, it is easier to capture attention […]
This Formula Can Create Irresistible Marketing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. Indeed, this will help you position whatever you’re selling in a unique, compelling way. Now, consider this book: Image Source It’s called Outsourcing: The Beginners’ Guide to Hiring Virtual Assistants. I found it on Amazon, amid dozens of other books on outsourcing. It has 6 ratings, so it’s not very popular, especially when compared to […]