Internet Marketing / 2977 posts found
Aligning SEO Strategy with Client Business Goals — Whiteboard Friday
In SEO agencies, we get too caught up in the SEO and forget that there’s a client. Understand what they want in order to align your SEO strategy with their goals. Learn more in this episode of Whiteboard Friday.
Is TikTok Becoming the Next QVC? All About TikTok Live Shopping
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. However, it looks like it is making a comeback via TikTok Live Shopping. I can’t scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. So what is […]
47 B2B Marketing Stats to Know This Year [+HubSpot Data]
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. You simply have no ground to stand on, no lifeline to grab, before the naysayers and doubters sway your decision-making and alter the success of your strategies. With data, you’re able to see the big picture. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. […]
How to Build a Marketing Technology (Martech) Stack That’ll Grow With You
What will your marketing team look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need? There are a lot of potential questions you can ask about the future of your business, but there is one certainty: you’ll deal with more data, more people, more processes, and more complex problems as you grow. But how do you deal with that in your marketing team? That’s where marketing technology, or martech, comes in. By automating tasks and removing obstacles from your team’s workflows, marketing tech empowers […]
The Ultimate Guide to Local Marketing
When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood. As I got comfortable and established myself as a new Wrigleyville resident, I made a very important friend in Google. Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman and locksmith. But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. Did you know that 97% of people learn more about a local company online than any other […]
A Content Marketing Playbook for Times of Crisis
The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It’s a conundrum facing countless creators across the globe. They’re wondering how to be empathetic without being disingenuous. How to offer value without seeming opportunistic. And how to be there for their audience without adding to the noise. These are important questions to ask at a time like this. Essential, in fact. But underpinning all […]
Does your Website Make the Grade in 2021?
A while ago (as in 13 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And we knew how important it was for people to leverage their websites to attract visitors and […]
How Primary Colors Help HubSpot Build a CRM That Customers Love
At HubSpot, customer experience comes first. Always. Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to is: “Will this be a good experience for our customers?” As HubSpot’s Chief Product Officer, this customer-first principle is my guiding light when it comes to product development. And it’s the reason why we don’t buy technology when we want to deliver a new product to our customers. We build it. This build-first approach is becoming increasingly […]
The Ultimate Guide to Instagram Influencer Marketing for Brands
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016. […]
The 22 Best Conference Website Designs You’ll Want to Copy
A conference website is a powerful way to generate buzz about your event, answer commonly asked questions, and boost ticket sales and attendance. Since 2020, the majority of events have been hosted virtually — and this trend will likely continue in 2022 and beyond. In fact, the global virtual events industry is expected to grow 23.7% each year from 2021 to 2028, according to data from Grand View Research. In an increasingly digital-first world, a conference website is more important than ever. As many people’s first introduction to your event, it can influence whether someone buys a ticket, or abandons […]