Internet Marketing / 3211 posts found
23 of My Favorite Free Marketing Newsletters
Whether you’re in your first marketing job (congrats, btw) or your 15th, you know that there are approximately 43,827 marketing-related newsletters all vying for your email address. Let me rescue you from the overwhelm: I subscribed to several dozen marketing newsletters, talked to friends across different industries, scoured the internet, and pestered a great many HubSpotters on Slack to build this list. Although these newsletters are either fully free or have a free version, I’ve noted the ones with paid options, since paid subscriptions = more content. I’ve also included a “recommended if you like” (RIYL) for each newsletter to […]
The OGP Framework: HubSpot’s Approach to Driving Focus and Alignment
As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many people working on so many projects, how do you keep everyone moving in the same direction? Unlocking these answers is the difference between disconnected work efforts and forward progress to achieve your mission. As we continue to scale, we need to encourage self-motivation and execute on more cross-functional work to help our customers drive growth. But let’s face it — autonomy without alignment leads to chaos. That’s where the OGP […]
Instagram Productivity Hacks That Actually Work For Me
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Want to succeed on Instagram but struggling to see success and meet your business goals? For most business owners, the secret ingredient isn’t strategy — it’s time management. You likely know that consistent, frequent posting is key, but that’s now coupled with the need to create more complex content, like Reels. How does anyone have time to run a business and plan, film, and edit a fun video every single day? We long for the days when a simple, […]
What I Learned About Search From Listening to 2 Musicians
It’s time to rethink formulas. We need to be more fluid in our strategies and more whimsical in the risks we’re willing to take. Discover what Miriam learned about search from listening to 2 musicians.
The Best AI Search Engines to Try in 2024
Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” Often, though, I’ve found myself frustrated by how many times I have to reword the same query in traditional search engines to nudge the browser to comprehend what I’m asking. Not to mention how exasperating it is to scroll through unrelated sponsored ads before getting to the meat of my search. Enter AI-generated search engines. Table of Contents What are AI search […]
I Tried 5 AI Logo Generators. Here’s My Favorite
Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know if a tool or strategy is worth your time. AI and marketing are becoming like peanut butter and jelly—inseparable. According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs. Specifically, 38% say they use it in content creation. With AI becoming so entrenched in marketing, I became curious about its use in one of the most […]
Actionable AI — Whiteboard Friday
In this episode of Whiteboard Friday, Britney discusses actionable AI, how to get started, and the steps needed to make that happen.
Understanding the Impact of Google Consent Mode For Your Business in 2024
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict? Consent Mode is the solution proposed by Google to continue providing valuable insights in a privacy-first digital world. This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no […]
Disruptive AI Video Trends that are Transforming Marketing in 2024
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you’ve been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change. Whether it’s trained ad avatars or hyper-personalized video scripts, these technologies are irreversibly changing how we create content and engage with our audiences. But with such rapid innovation, what’s actually worth the hype? Kieran and I experimented with some of these new developments in a […]
The MozCon 2024 Video Bundle Has Arrived! (Bonus: Our 2023 Videos are FREE!)
Unlock the latest SEO insights with MozCon 2024 video bundles, now available for purchase! Plus, enjoy free access to MozCon 2023 videos. Don’t miss out on industry-leading strategies and expert sessions!