Internet Marketing / 2977 posts found
The Worst Super Bowl Ads — Avoid These Blunders
There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of course. Between 80 and 100 ads run annually during the Super Bowl. Companies pay millions to have their commercials aired for 30 to 60 seconds. While many companies see success from their ads, others end the game, facing some alarming results. So, what makes a bad ad? I’ll highlight the basics of bad advertising and walk you through ten of […]
Claddagh: How Local Businesses Inspire Love, Loyalty, and Friendship
Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships.
What is a Letter of Intent? How to Write One for a Job [+ Examples]
Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job. However, not all potential job opportunities start with an application. In fact, many begin with initiative from a job seeker. Those job seekers will send in a letter of intent rather than a cover letter. In this article, we’ll take a look at what a letter of intent is and highlight some strategies for writing the best LOI you can. We’ve even included a template to help you […]
20 Email Opt-In Examples I Love (For Your Inspiration)
A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails? I was ready to fire off a complaint, but I checked my inbox first. There it was, an opt-in email I’d actually subscribed to. The specialist hadn’t been consistent with their communication, so it completely slipped my mind. This is exactly why opt-in emails are crucial. They save you from annoyed subscribers and maintain a clean, respectful email marketing strategy. Opt-in emails ensure that people remember to give you permission […]
9 Email Header Examples I Love (For Your Inspiration)
Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding, the copy, and sometimes the promise of juicy discounts draw us like moths to a flame. But — it’s also super important not to gloss over the email header. There are two types of headers: technical and design-based. The design-based header is usually a part of the email content, while the technical part tells you the sender’s and recipient’s email addresses, the path the email has taken, and various identifiers and timestamps. Definitely not as glamorous as the content, the […]
TikTok Shop: What It Is, How to Launch One & How to Market One
I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. I’d actually been searching for a cloak and while this piece of clothing did not fit the bill completely, I’d still wear it. Intrigued, I clicked on the shop link, which took me to the product description within the app. TikTok made it easy for me to check out the product and add it to my cart. I also instantly saw suggestions for more products from the shop and a chat option […]
I Asked ChatGPT to Write 10 Different Marketing Internship Emails — Here’s What I Got
I’ve never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change. The jitters are normal, and I’ll help make it easier today by showing you exactly how to write an internship email. Landing your dream internship requires a solid first impression, and your internship application email is the place to make this happen. First, we‘ll look at 10 internship email examples from ChatGPT, examining what bopped and flopped. Then, I’ll write an email replying […]
How to Elevate Your Affiliate Marketing ROI: Insider Tips from HubSpot Pros
I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of time, effort, and dedication to succeed. But the challenge is what makes it rewarding. The key to making it worthwhile? Using strategies to maximize your return on investment in your brand. Here are some core strategies we discuss with our affiliates that help them increase revenue. Top 4 Affiliate Marketing Strategies to Maximize ROI 1. Humanize your brand. Even though we work in the B2B space, we‘re still speaking to […]
7 Best Productivity Systems to Simplify Your Workflow (+My Favorite Workflows)
I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life balance and prepare for working sprints when needed. In this post, I’m sharing the seven best productivity systems that have become part of my routine, turning the daily grind into an efficient workday. You’ll find their pros and cons and different use cases. What […]
E-E-A-T Quick Wins — Whiteboard Friday
Itamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.