Internet Marketing / 3283 posts found
Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy
I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave that to the robots? Well, we can’t — at least not entirely. Like applying AI to digital marketing or any other field, you must be selective and thoughtful about incorporating AI into your public relations strategy. That’s where we come in. We’ll unpack the pros and cons of using AI in public relations and share some of the smartest use […]
Getting Buy-In for Customer Stories — Whiteboard Friday
In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully.
Six Steps to Acing Your Startup’s Content Strategy
Kris Hughes is a content strategy and storytelling wizard. He: ✍️ Wrote (and sold) blogs before it was cool 👻 Spent years ghostwriting daily social content for clients, from agencies to CEOs 🖥️ Runs his own digital strategy consulting firm (on track to hit 30% YoY revenue growth) Here are Kris’ six tips for nailing your content strategy — to generate solid, authentic leads. 1. If You Don’t Tell Your Brand’s Story, Someone Else Will As a founder with a million priorities, content like blogs and social media posts can seem like low-priority items. But if you don’t tell your […]
Product Management vs. Program Management vs. Project Management: Key Differences
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and I’ve now been in this field for over 15 years in which 10 of them I worked as a Program Manager. It’s amazing to reflect on how much the landscape has evolved and matured, with new roles and responsibilities along the way. When I moved to the United States and was building my career in this new country, I spent a lot of time searching for […]
How To Secure an SEO Leadership Role [According to an Ex-SEO Turned Headhunter]
Ever wondered what it takes to become an SEO leader? James Congdon, a former SEO turned headhunter, shares 7 skills to make the transition.
Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. For many Native entrepreneurs, it’s not active discrimination that proves the biggest issue in getting a business off the ground. In fact, per a recent Breaking the Blueprint HubSpot Blog survey, many Natives don’t feel like their heritage figures one way or the other into their entrepreneurship […]
3 Point-of-Need Advertising Opportunities — and How to Tap Into Them
Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. But here’s the problem: these channels are overcrowded, and the competition is fierce. Ultimately, you end up paying top dollar for less impact, and the returns are dwindling. If you’re ready to set yourself further away from the competition and tap into advertising channels where your […]
The Best AI Recruiting Tools in 2024
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload. Recruiters can (and should) be taking advantage of AI recruiting software to help streamline their processes, too. AI recruiting tools can’t replace a great recruiter or HR person, but they can certainly make […]
Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire initiatives are sometimes shelved. But there are also those glorious moments when your strategic budget proposal gets the green light. In this post I’ll share what I learned about marketing budget approval from experts in the field, industry data, and more. In this article: Expert Marketers Featured in this Post What Is the Budget Approval Process? Benefits of a Budget […]
Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy
Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, don’t worry. By the end of this article, you’ll be able to pinpoint my age, like the label on a wine bottle.) In a world driven by content marketing, understanding how your target audience prefers to consume information is critical to getting your messages seen […]