Internet Marketing / 2977 posts found
50 Ecommerce Statistics To Know in 2024 [New Data]
Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products […]
13 Confirmation Email Examples I Love (For Your Inspiration)
I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event. This confirmation email reminded me about the event with all the necessary context. It also gave me the option to add the webinar to my calendar — so that I wouldn’t forget it again. It linked the speakers’ social profiles to connect with them beforehand. Win, win, and win! That’s just a small glimpse of the impact confirmation emails can create for you. If […]
Meet Our MozCon 2024 Community Speakers
Thank you to everyone who submitted pitches to speak at MozCon! After much deliberation, we settled on two community speakers that we’re confident are going to be a great addition to the MozCon Stage. Ready to meet them?
9 Sponsorship Email Examples I Love (For Your Inspiration)
When I was working as an in-house marketer, our team spent months in preparation for a massive industry event. In the run-up to the big day, one of the biggest challenges was finding sponsors for the show. Emails went unanswered. Pitches were ignored. Nothing seemed to click. That’s when we put all our creative instincts into creating the perfect sponsorship emails. And these emails secured positive responses, bringing actual sponsors for the show. If you’re struggling to find sponsors for your next big show, I’ve been where you are. That’s why I’ve curated nine of the best sponsorship email examples […]
10 Survey Email Examples I Love (for Your Inspiration)
I recently had a pleasant experience at a local restaurant. Everyone I interacted with was friendly, the service was fast, and my food was excellent. Not long after I got home, I saw an email from the restaurant in the inbox. It was a request to take a survey to tell them about my experience. And I was more than thrilled to share my positive feedback. As a bonus, I was also entered to win a gift card just for sharing my opinion. For businesses of all industries and sizes, sending surveys is essential. Surveys inform everything from customer experience […]
Embracing GenAI-Powered Search — Will Companies Have to Rethink Marketing Strategies?
If searchers continue chatting with GenAI answer engines, it will be more critical than ever for marketers to track and monitor search results.
15 Email Preview Text Examples That Would Catch My Attention
I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way. All floodgates burst open — my inbox quickly becomes an overflowing chaos. I usually send all these unread promotional messages straight to spam. But, occasionally, a few brilliant emails catch my eye because of their intriguing, clever, or motivational preview text messages. The bottom line: A good preview text in email can help you stand out even in the busiest inboxes. So, I […]
TikTok Creativity Program: Is it better than the Creator Fund?
Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I wasn‘t surprised the fund was put to rest, considering how many creators expressed frustration over the fund’s payouts. However, I was skeptical of this new pay model, and if you‘re a creator on TikTok, you’re probably side-eyeing it as well. Well, in case you don‘t know, I’m pretty much HubSpot‘s resident creator economy expert, so it’s my job to keep up with the latest creator trends and happenings. […]
YouTube Competitor Analysis: How I Do It in 5 Easy Steps
YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot’s YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. As of 2024, YouTube is the biggest video-sharing platform and the second-biggest social media in the world, with over 2.70 billion users. And believe me, it’s not slowing down anytime soon, the number of YouTube’s global users is estimated to reach 2.85 billion by 2025. With this ongoing video growth on the horizon, it’s important to assess your competition. Table of Contents What is a competitor analysis […]
Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]
Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy. But when the micro-blogging site went public last month, it skyrocketed to an estimated 4 Million users almost overnight. That kind of growth can be chum in the water for marketers. But is the social media startup worth your time? I sat down with HubSpot’s Manager of Brand Social Strategy and Analytics to find out. But first, let’s jump back a bit for those who don’t know what Bluesky is. What is Bluesky? Bluesky is one of dozens of social […]